{"id":37254,"date":"2025-03-17T11:49:34","date_gmt":"2025-03-17T10:49:34","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37254"},"modified":"2025-03-17T11:49:36","modified_gmt":"2025-03-17T10:49:36","slug":"de-ceo-van-ferrari-onthult-dat-zijn-klanten-steeds-jonger-worden","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/ferrari\/ferrari-son-ceo-revele-que-ses-clients-sont-de-plus-en-plus-jeunes\/","title":{"rendered":"Ferrari: de CEO onthult dat de klanten steeds jonger worden"},"content":{"rendered":"
\"\"
Foto Ferrari<\/figcaption><\/figure>\n\n\n\n

Ferrari<\/a> ziet een aanzienlijke verjonging van zijn klantenprofiel.<\/strong> In een interview tijdens het CONVERGE LIVE evenement in Singapore onthulde Ferrari CEO Benedetto Vigna dat 40 % van de nieuwe kopers van het merk nu jonger is dan 40 jaar. Dit is een aanzienlijke verandering ten opzichte van slechts 18 maanden geleden, toen het cijfer 30 % was.<\/p>\n\n\n\n

Deze informatie illustreert een fundamentele trend: Ferrari's trekken steeds meer een jongere klantenkring aan. <\/strong>Terwijl het imago van Ferrari lange tijd werd geassocieerd met een oudere elite, stromen vandaag de dag jonge mensen toe om zich bij de prestigieuze klanten van Maranello te voegen. Volgens Vigna is deze ontwikkeling een echt succes voor Ferrari, het resultaat van een team dat zich inzet om de exclusiviteit en het prestige van het merk te behouden.<\/p>\n\n\n\n

\"\"
Benedetto Vigna, CEO Ferrari<\/figcaption><\/figure>\n\n\n\n

\"40 % van de nieuwe klanten is jonger dan 40\", aldus de CEO. <\/strong>\"Het is een prestatie die we te danken hebben aan ons team. Het is een opmerking die laat zien dat Ferrari vasthoudt aan haar strategie van beperkte productie om haar imago van exclusiviteit te behouden, dat nu een jongere en enthousiastere klantenkring dan ooit aanspreekt.<\/p>\n\n\n\n

Ondanks deze verandering in de publieke opinie week Ferrari niet af van haar rigoureuze productiebeleid. Sterker nog, de Bijna driekwart van de vorig jaar verkochte Ferrari's ging naar bestaande klanten,<\/strong> waardoor het idee van loyaliteit wordt versterkt. In dit verband verwees Vigna naar de beroemde uitspraak van Enzo Ferrari, de oprichter van het merk: \"We zullen altijd \u00e9\u00e9n auto minder leveren dan de markt vraagt.\"<\/p>\n\n\n\n

Lange productietijden, vaak meer dan twee jaar,<\/strong> worden ook gezien als een duidelijk kenmerk van de luxe van Ferrari. Een treffend voorbeeld werd gegeven door Vigna, die de anekdote vertelde van een 78-jarige klant die een Ferrari wilde kopen, maar niet graag zo lang wilde wachten. De CEO antwoordde echter snel: \"Het is een motivatie\", voordat hij hem verzekerde dat dit soort wachten een integraal onderdeel is van de Ferrari-ervaring.<\/p>\n\n\n\n

Ferrari's strategie gaat veel verder dan haar klantenprofiel. Hoewel de fabrikant sterk gehecht is aan zijn verbrandings- en hybride roots, kijkt hij resoluut naar de toekomst met de aankondiging van zijn eerste 100 % elektrische model, gepland voor 9 oktober<\/a>. Vigna gaf aan trots te zijn op Ferrari's moedige beslissing (ondanks twijfels aan aandeelhouders<\/a>), terwijl wordt gespecificeerd dat zal het merk naast elektrische auto's ook verbrandings- en hybride modellen blijven aanbieden.<\/strong> De CEO zei dat sommige klanten trouw zullen blijven aan verbrandingsmodellen, maar dat anderen niet zullen aarzelen om over te stappen op elektrische voertuigen. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[427],"class_list":["post-37254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","tag-benedetto-vigna","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari : son CEO r\u00e9v\u00e8le que ses clients sont de plus en plus jeunes - ItalPassion<\/title>\n<meta name=\"description\" content=\"Photo Ferrari Ferrari voit son profil de client\u00e8le se rajeunir de mani\u00e8re significative. 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