{"id":36936,"date":"2025-02-28T10:15:11","date_gmt":"2025-02-28T09:15:11","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36936"},"modified":"2025-02-28T10:15:51","modified_gmt":"2025-02-28T09:15:51","slug":"ferrari-is-van-plan-nieuwe-kleurencombinaties-aan-te-bieden-om-smakeloos-maatwerk-te-voorkomen","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/ferrari\/ferrari-envisage-de-proposer-de-nouvelles-combinaisons-de-couleurs-pour-eviter-les-personnalisations-de-mauvais-gout\/","title":{"rendered":"Ferrari wil smakeloos maatwerk tegengaan"},"content":{"rendered":"
\"\"
Roze Ferrari. Afbeelding IA door Italpassion.<\/figcaption><\/figure>\n\n\n\n

En dat terwijl het merk zich voorbereidt op de lancering van een aantal nieuwe modellen in 2025, Ferrari<\/a> heroverweegt ook zijn aanpassingsprogramma om het merkimago te behouden en te voorkomen dat 'bizarre' Ferrari's de exclusiviteit van de fabrikant ondermijnen. <\/strong>De Italiaanse fabrikant, die zijn reputatie grotendeels heeft opgebouwd op luxe en uitzonderlijkheid, maakt zich steeds meer zorgen over bepaalde verzoeken om maatwerk die het management ongepast acht.<\/p>\n\n\n\n

In een recente verklaring zei Ferrari CEO Benedetto Vigna haar bezorgdheid over de wildgroei van extravagante maatwerkaanvragen. <\/strong>\"We hebben intern nagedacht over de mogelijkheid om de kleurencombinaties vooraf te defini\u00ebren,\" legde hij uit tijdens een conferentie met analisten. \"We moeten de waarden en de identiteit van het merk beschermen. We gaan geen vreemde auto's maken, dat is zeker.\"<\/p>\n\n\n\n

Het idee achter deze aanpak is om de keuze voor personalisatie te beperken om het prestige en de waarde van Ferrari's te behouden en tegelijkertijd te voldoen aan de verwachtingen van een rijke klantenkring die hun auto's graag wil personaliseren. In 2024, Ferrari heeft bijna \u20ac1,3 miljard ($1,35 miljard) gegenereerd met zijn personalisatieprogramma, <\/strong>goed voor ongeveer 20 % van de totale inkomsten. Ferrari wil echter dat deze aanpassingen binnen een duidelijk omlijnd kader worden uitgevoerd, in plaats van volledige vrijheid te bieden, wat het imago van het merk zou kunnen schaden.<\/p>\n\n\n\n

Ferrari wil ook de doorverkoopwaarde van haar auto's garanderen. <\/strong>Zoals Vigna opmerkt: \"Sommige kleur- of afwerkingscombinaties spreken bepaalde potenti\u00eble kopers niet aan, wat de doorverkoop van voertuigen kan be\u00efnvloeden.\" Het doel van deze aanpak is om overmatig gepersonaliseerde modellen te vermijden die moeilijk door te verkopen zouden zijn, wat de aantrekkingskracht van het merk op de lange termijn zou kunnen be\u00efnvloeden.<\/p>\n\n\n\n

Ferrari blijft trouw aan zijn filosofie. Het merk heeft altijd de nadruk gelegd op de zeldzaamheid en exclusiviteit van zijn modellen en er is een groeiende bezorgdheid over buitensporig maatwerk. \"We moeten oppassen dat klanten de auto niet veranderen in iets ongepasts,\" benadrukt Vigna, erop wijzend dat personalisatie gebeurt op de voorwaarden van Ferrari, niet op die van de klant.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-36936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari veut lutter contre les personnalisations de mauvais go\u00fbt - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari rose. 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