{"id":36794,"date":"2025-02-21T12:44:08","date_gmt":"2025-02-21T11:44:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36794"},"modified":"2025-02-21T12:44:09","modified_gmt":"2025-02-21T11:44:09","slug":"maserati-electric-een-markt-die-niet-bestaat-de-laatste-cijfers-lijken-het-te-bevestigen","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/maserati\/maserati-electrique-un-marche-qui-nexiste-pas-les-derniers-chiffres-semblent-le-confirmer\/","title":{"rendered":"Elektrische Maserati: een markt die niet bestaat? De laatste cijfers lijken dit te bevestigen"},"content":{"rendered":"
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Maserati Granturismo Folgore<\/figcaption><\/figure>\n\n\n\n

De markt voor elektrische auto's lijkt een moeilijk speelveld te zijn voor luxemerken. Terwijl Porsche positieve cijfers rapporteert voor zijn elektrische modellen, worstelt het merk met de Drietand om zijn plaats te vinden in dit segment. De laatste cijfers voor verkoop van elektrische modellen in 2024 zijn ontnuchterend en voeden de twijfels over de toekomst van elektrische auto's. Maserati<\/a> in deze niche.<\/strong><\/p>\n\n\n\n

De inschrijvingen van Maserati's elektrische modellen in 2024 onthullen de moeilijkheden waarmee het merk te kampen heeft.<\/strong> In Itali\u00eb zijn slechts 43 Grecale Folgore voertuigen verkocht, met een totaal van 57 geregistreerde elektrische voertuigen. In Frankrijk zijn slechts 72 registraties geregistreerd en in Duitsland is de situatie nog zorgwekkender, met 25 registraties. Niet alle landen melden nieuwe registraties van elektrische auto's, maar we weten dat Japan niet happig is op deze technologie, <\/p>\n\n\n\n

Land<\/th>Grijze Folgore<\/th>Granturismo Folgore<\/th>Grancabrio Folgore<\/th>Totaal 2024<\/th><\/tr><\/thead>
Itali\u00eb<\/td>43<\/td>14<\/td>0<\/td>57<\/td><\/tr>
Duitsland<\/td>NC<\/td>NC<\/td>NC<\/td>25<\/td><\/tr>
Frankrijk<\/td>52<\/td>18<\/td>2<\/td>72<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

We zien ook de tweedehandsmarkt: 53 elektrische voertuigen van Maserati in Itali\u00eb, terwijl Frankrijk en Duitsland respectievelijk 19 en 11 auto's op de markt hebben. Ter vergelijking: Porsche zal tegen 2024 bijna 40.000 elektrische registraties hebben, met modellen als de Taycan (20.836 eenheden) en de elektrische Macan (18.278 eenheden). Gezien de positie van Porsche op de markt kunnen de cijfers van Maserati alleen maar verbazingwekkend zijn. Vooral omdat de Folgore-modellen goede producten zijn. Is het gewoon een kwestie van prijs of mikt Maserati op een andere klantenkring?<\/strong><\/p>\n\n\n\n

Maserati's productiecijfers voor 2024 bevestigen de omvang van zijn problemen<\/strong> waarmee het merk wordt geconfronteerd. In een tijd waarin de productie in de fabrieken in Mirafiori, Modena en Cassino drastisch is gedaald (van 74% naar 58% afhankelijk van het model), lijkt het onvermogen om de verkoop van elektrische modellen van de grond te krijgen het toch al sombere beeld nog te verergeren. De productieproblemen worden direct weerspiegeld in de verkoopcijfers: in 2024 registreerde Maserati een totale verkoopdaling van 57%<\/a>met duizelingwekkende dalingen in belangrijke markten zoals de Verenigde Staten en Itali\u00eb.<\/p>\n\n\n\n

Als Maserati wil overleven, zal het in 2025 enkele radicale beslissingen moeten nemen.<\/strong> Prijsaanpassingen, zoals Maserati deed met de Grecale Folgore eind 2024.<\/a>De elektrische auto van Maserati kan een boost geven, maar zal het genoeg zijn om de verkoop te stimuleren? Maserati moet opnieuw nadenken over zijn benadering van elektrische auto's en misschien ook over zijn klantendoel. Kan het merk echt concurreren met Porsche of moet het zich concentreren op een specifieke eigen niche, meer upmarket en minder afhankelijk van volumes? We wachten in ieder geval op meer informatie, de lancering van de MC20 Folgore supercar is momenteel uitgesteld<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-36794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati \u00e9lectrique : un march\u00e9 qui n'existe pas ? 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