{"id":36404,"date":"2025-02-04T11:34:14","date_gmt":"2025-02-04T10:34:14","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36404"},"modified":"2025-02-04T11:34:15","modified_gmt":"2025-02-04T10:34:15","slug":"alfa-romeo-de-laatste-dealer-in-dit-land-gaat-failliet-en-laat-klanten-zonder-oplossing-achter","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/alfa-romeo\/alfa-romeo-le-dernier-concessionnaire-de-ce-pays-baisse-le-rideau-et-laisse-les-clients-sans-solution\/","title":{"rendered":"Alfa Romeo: de laatste dealer in het land gaat dicht, waardoor klanten zonder oplossing komen te zitten"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Het nieuws is zojuist bekend geworden in Singapore: Capella Auto, de nieuwste dealer Alfa Romeo<\/a> van het land, sluit voorgoed zijn deuren.<\/strong> Minder dan twee jaar na de start van de vertegenwoordiging van het merk, in april 2023, zal deze dealer zijn activiteiten staken vanwege een gebrek aan verkopen. Dit is een grote klap voor de weinige klanten van het Italiaanse merk, die nu zonder oplossing komen te zitten.<\/p>\n\n\n\n

Capella Auto, dat deel uitmaakte van de Komoco-groep, was in december 2024 verhuisd om dichter bij zijn onderhoudswerkplaatsen te zijn, maar ondanks deze inspanning bleef de verkoop anemisch. Inderdaad, Alfa Romeo heeft de afgelopen drie jaar minder dan 25 auto's per jaar verkocht.<\/strong> Dit staat ver af van de cijfers van de belangrijkste concurrenten van het merk, zoals BMW en Mercedes-Benz, die de Singaporese markt blijven domineren.<\/p>\n\n\n\n

Klanten zonder oplossing<\/h2>\n\n\n\n
\"\"
Alfa Romeo-dealer in Singapore. Foto Kevin Lim voor Straits Times<\/figcaption><\/figure>\n\n\n\n

Een van de klanten van Alfa Romeo in Singapore gaf commentaar op de sluiting van het dealerschap. Hij uitte zijn bezorgdheid over het onderhoud van zijn 4C-model,<\/strong> die zich afvroegen of bepaalde onderdelen gebruikt konden worden op andere Alfa-modellen. Het is een vraag die gerechtvaardigd lijkt gezien de situatie: omdat de dealer het enige offici\u00eble verkoop- en servicepunt voor het merk is, hebben Alfa Romeo autobezitters geen echt verhaal meer. Hoewel Capella Auto heeft toegezegd tot 2025 onderhoud, reparaties en garantieclaims te leveren, is de sluiting van het dealerschap zorgwekkend voor de weinige klanten die hun vertrouwen in het merk hebben gesteld.<\/p>\n\n\n\n

Een zeer bescheiden aanwezigheid in Singapore<\/h2>\n\n\n\n

De cijfers zijn duidelijk: in 2024 verkocht Alfa Romeo slechts 20 voertuigen, tegenover 12 in 2023. Ter vergelijking: de grote premiummerken, zoals BMW, leverden in 2024 meer dan 5.000 eenheden. Het gebrek aan zichtbaarheid van het merk en de sterke concurrentie van Duitse merken waren doorslaggevende factoren in de beslissing van Capella Auto om zijn activiteiten te staken.<\/p>\n\n\n\n

Bovendien blijft het imago van het merk Alfa Romeo in Singapore voor veel consumenten onduidelijk. Volgens Dr. Victor Kwan, een auto-expert aan de Singapore University of Social Sciences, ge\u00efnterviewd door de Straits Times media, Alfa Romeo wordt niet gezien als een rivaal van BMW of Mercedes-Benz, maar eerder als een doorsnee Europees merk,<\/strong> naast Citro\u00ebn en Renault. Dit imago, in combinatie met een lage naamsbekendheid, heeft het voor deze merken moeilijk gemaakt om geaccepteerd te worden in een extreem concurrerende markt.<\/p>\n\n\n\n

Een voorbeeld voor Stellantis om te herzien in Azi\u00eb?<\/h2>\n\n\n\n

De situatie in Singapore is niet uniek. In andere Aziatische landen hebben Europese merken hun markt al zien verlaten na slechte prestaties. Hieronder vallen TTS Euroauto's<\/strong> stopte in 2016, na 11 jaar, met de distributie van Fiat vanwege een gebrek aan verkoopvolume. De sluiting van Capella Auto zou daarom voor Alfa Romeo de opmaat kunnen zijn voor andere vertrekken in de regio als de verkoop blijft stagneren. Een jaar geleden echter, Alfa Romeo opent een nieuw dealerschap in Hong Kong<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-36404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo : le dernier concessionnaire de ce pays baisse le rideau et laisse les clients sans solution - ItalPassion<\/title>\n<meta name=\"description\" content=\"La nouvelle vient de tomber \u00e0 Singapour : Capella Auto, le dernier concessionnaire Alfa Romeo du pays, ferme d\u00e9finitivement ses portes. 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