{"id":36321,"date":"2025-01-31T14:23:21","date_gmt":"2025-01-31T13:23:21","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36321"},"modified":"2025-01-31T14:23:22","modified_gmt":"2025-01-31T13:23:22","slug":"alfa-romeo-2024-minder-verkoop-ceo-wil-beter-doen-in-2025","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/alfa-romeo\/alfa-romeo-ventes-2024-en-baisse-le-ceo-veut-faire-mieux-en-2025\/","title":{"rendered":"Alfa Romeo: minder verkopen in 2024, CEO wil het beter doen in 2025"},"content":{"rendered":"
\"\"
Santo Ficili - CEO Alfa Romeo<\/figcaption><\/figure>\n\n\n\n

Het jaar 2024 zal eindigen met een lage noot voor Alfa Romeo<\/a>. Met ongeveer 62.000 verkochte eenheden<\/strong>, in lijn met onze schattingen van een maand geleden<\/a>maar het Italiaanse merk is nog ver verwijderd van zijn oorspronkelijke doelstelling van 20% in 2023. 80.000 tot 90.000 eenheden<\/strong>. Een zorgwekkende situatie, maar niet onverwacht, aangezien deze trend was voorzien.<\/p>\n\n\n\n

\"\"
Alfa Romeo verkopen van 2010 tot 2024. Bron Italpassion ;)<\/figcaption><\/figure>\n\n\n\n

Dalende verkoop in de meeste belangrijke markten<\/h2>\n\n\n\n

Hoewel Alfa Romeo aanwezig blijft op de markt, laten de verkoopcijfers een neerwaartse trend zien in de meeste landen waar het merk aanwezig is.<\/p>\n\n\n\n

Land<\/th>2023<\/th>2024<\/th>Evolutie<\/th><\/tr><\/thead>
Itali\u00eb<\/td>26785<\/td>22870<\/td>-14%<\/td><\/tr>
US<\/td>10898<\/td>8857<\/td>-18%<\/td><\/tr>
Duitsland<\/td>6198<\/td>6098<\/td>-1%<\/td><\/tr>
Frankrijk<\/td>3938<\/td>4375<\/td>+11%<\/td><\/tr>
Spanje<\/td>3058<\/td>2854<\/td>-6%<\/td><\/tr>
Kalkoen<\/td>2097<\/td>1255<\/td>-40%<\/td><\/tr>
Japan<\/td>1671<\/td>963<\/td>-42%<\/td><\/tr>
Verenigd Koninkrijk<\/td>1546<\/td>1666<\/td>+7%<\/td><\/tr>
Zwitserland<\/td>1384<\/td>859<\/td>-41%<\/td><\/tr>
Oostenrijk<\/td>1004<\/td>1135<\/td>+13%<\/td><\/tr><\/tbody><\/table>
Bron Italpassion<\/figcaption><\/figure>\n\n\n\n

Terwijl Frankrijk, het Verenigd Koninkrijk en Oostenrijk groei rapporteerden, daalden de meeste markten, met name Turkije, Japan en Zwitserland, waar de verkoop kelderde met 40 % of meer<\/strong>.<\/p>\n\n\n\n

Waarom zit Alfa Romeo in de problemen?<\/h2>\n\n\n\n

De vertraging van de verkoop van Alfa Romeo in 2024 komt niet als een verrassing. Daar zijn verschillende redenen voor:<\/p>\n\n\n\n

    \n
  • Een beperkte catalogus<\/strong> De Giulia en Stelvio, de vlaggenschipmodellen van het merk, bereiken het einde van hun levenscyclus en hebben moeite om nieuwe klanten aan te trekken.<\/li>\n\n\n\n
  • Een onvoldoende Tonale<\/strong> Het was de bedoeling dat de nieuwe compacte SUV, die in 2022 op de markt komt, de drijvende kracht achter de verkoop zou worden, maar hij is op zichzelf niet genoeg om de daling bij andere modellen te compenseren.<\/li>\n\n\n\n
  • Een late aankomst voor Junior<\/strong> Het model, dat belangrijk is voor de Europese markt, heeft nog geen volledig werkingsjaar achter de rug en heeft dus nog niet voldoende impact kunnen hebben op de cijfers voor 2024.<\/li>\n<\/ul>\n\n\n\n

    2025: op weg naar een verkoopherstel?<\/h2>\n\n\n\n

    Ondanks een moeilijk jaar, Alfa Romeo CEO blijft optimistisch en mikt op betere prestaties in 2025<\/strong>. Om dit te bereiken wordt een aantal hefbomen overwogen:<\/p>\n\n\n\n

      \n
    • Junior in volledig jaar<\/strong> Met de komst van Junior Q4<\/strong> en een bredere marketing, zal Alfa Romeo eindelijk kunnen profiteren van een grotere impact van dit model op zijn verkopen.<\/li>\n\n\n\n
    • Een update over Tonale<\/strong> Gepland voor medio 2025<\/strong>Deze ontwikkeling kan de interesse in de compacte SUV doen herleven en de verkoop stimuleren.<\/li>\n\n\n\n
    • Een nieuwe Stelvio op komst<\/strong> Gepresenteerd in 2025<\/strong>We zullen echter moeten wachten 2026<\/strong> voor de eerste leveringen.<\/li>\n<\/ul>\n\n\n\n

      Zoals gewoonlijk, Italpassion volgt Alfa Romeo-registraties per maand<\/strong> in haar belangrijkste markten om verkooptrends en de impact van nieuwe producten te analyseren.<\/p>\n\n\n\n

      Als 2024 een moeilijk jaar was voor het merk met de Biscione, 2025 belooft een cruciaal jaar te worden<\/strong>. Zal Alfa Romeo in staat zijn om de zaken om te draaien en terug te keren naar groei? Wordt vervolgd...<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22,405],"tags":[],"class_list":["post-36321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","category-chiffres","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo : ventes 2024 en baisse, le CEO veut faire mieux en 2025 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Santo Ficili - CEO Alfa Romeo L\u2019ann\u00e9e 2024 se sera achev\u00e9e sur une note en demi-teinte pour Alfa Romeo. 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