{"id":36090,"date":"2025-01-20T12:20:28","date_gmt":"2025-01-20T11:20:28","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36090"},"modified":"2025-01-20T12:20:29","modified_gmt":"2025-01-20T11:20:29","slug":"alfa-romeo-junior-nieuwe-ceo-stelt-zeer-ambitieuze-orderdoelen","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/alfa-romeo\/alfa-romeo-junior-un-objectif-tres-ambitieux-de-commandes-donne-par-le-nouveau-ceo\/","title":{"rendered":"Alfa Romeo Junior: nieuwe CEO stelt zeer ambitieuze orderdoelen"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Op het Autosalon van Brussel heeft Santo Ficili, de nieuwe CEO vanAlfa Romeo<\/a>aangekondigd een ambitieus orderboek voor zijn compacte SUV<\/strong>de Junior<\/a>. Sinds hij aan het hoofd van het merk staat, heeft hij er geen geheim van gemaakt dat hij de commerci\u00eble situatie van Alfa Romeo wil veranderen. Daartoe heeft hij een duidelijk doel gesteld voor Junior : een totaal van 20.000 bestellingen bereiken tegen eind januari 2025.<\/strong><\/p>\n\n\n\n

Deze aankondiging komt nadat we een paar maanden geleden exclusief onthulden dat de Junior, gelanceerd in april 2024, nog niet zo snel aansloeg als zijn grote broer, de Tonale. Sterker nog, voor dezelfde periode, de Tonale haalde in slechts een paar maanden 20.000 bestellingen binnen, terwijl Junior slechts 10.000<\/a>de helft van zijn voorganger<\/strong>. Een belangrijk verschil, dat zeker niet aan de aandacht van de nieuwe CEO van het merk is ontsnapt.<\/p>\n\n\n\n

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Santo Ficili, nieuwe CEO van Alfa Romeo<\/figcaption><\/figure>\n\n\n\n

Het doel van 20.000 bestellingen is prijzenswaardig, maar lijkt op het eerste gezicht ambitieus. In oktober 2024, op het Autosalon van Parijs, kondigde Alfa Romeo aan dat het 10.000 bestellingen had bereikt sinds de verkoop eind april 2024 van start ging. Dit cijfer, hoewel solide, betekent nog steeds een zekere vertraging, en om dit doel van 20.000 bestellingen eind januari 2025 te bereiken, het gemiddeld 3 tot 4 maanden zou duren om 10.000 nieuwe orders te registreren<\/strong>. Met andere woorden, het merk moet het tempo van zijn verkoop in relatief korte tijd opvoeren.<\/p>\n\n\n\n

Juniorregistraties<\/th>Oktober 2024<\/th>November 2024<\/th>December 2024<\/th><\/tr><\/thead>
Itali\u00eb<\/td>433<\/td>1104<\/td>937<\/td><\/tr>
Frankrijk<\/td>166<\/td>174<\/td>302<\/td><\/tr>
Duitsland<\/td>45<\/td>128<\/td>114<\/td><\/tr>
Spanje<\/td>50<\/td>94<\/td>182<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Maar hoe denkt Alfa Romeo deze uitdaging aan te gaan?<\/strong> Terwijl de registraties van de Junior in Itali\u00eb en Frankrijk vrij goed zijn, is de situatie in andere Europese landen minder gunstig. In Duitsland bijvoorbeeld zit de verkoop van de Junior in het slop en het feit dat het model niet op de markt wordt gebracht in de Verenigde Staten, waar de Tonale relatief succesvol is, helpt ook niet. <\/p>\n\n\n\n

Junior zal zich ook moeten vestigen op de Britse markt<\/strong>De elektrische versie is pas sinds november 2024 verkrijgbaar. De verbrandingshybride versie wordt in 2025 verwacht. Alfa Romeo zal het moeten hebben van belangrijke markten zoals Itali\u00eb, Frankrijk, Belgi\u00eb, Zwitserland, Spanje en Turkije om de tekorten op andere markten goed te maken.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[403],"class_list":["post-36090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-junior","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior : un objectif tr\u00e8s ambitieux de commandes donn\u00e9 par le nouveau CEO - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lors du Salon de l'Automobile de Bruxelles, Santo Ficili, le nouveau CEO d'Alfa Romeo, a annonc\u00e9 un objectif tr\u00e8s ambitieux de commandes pour son SUV\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/nl\/alfa-romeo\/alfa-romeo-junior-nieuwe-ceo-stelt-zeer-ambitieuze-orderdoelen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo Junior : un objectif tr\u00e8s ambitieux de commandes donn\u00e9 par le nouveau CEO - 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