{"id":35070,"date":"2024-11-16T20:29:18","date_gmt":"2024-11-16T19:29:18","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35070"},"modified":"2024-11-16T20:29:20","modified_gmt":"2024-11-16T19:29:20","slug":"de-nieuwe-ceo-van-dalfa-romeo-benoemt-de-man-die-verantwoordelijk-is-voor-de-33-stradale-tot-hoofd-merkcommunicatie","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/alfa-romeo\/le-nouveau-ceo-dalfa-romeo-nomme-le-responsable-de-la-33-stradale-a-la-tete-de-la-communication-de-la-marque\/","title":{"rendered":"Alfa Romeo's nieuwe CEO benoemt de man die verantwoordelijk is voor de 33 Stradale tot hoofd merkcommunicatie"},"content":{"rendered":"

Santo Ficili, onlangs benoemd tot CEO van de merken Alfa Romeo en Maserati<\/a>, heeft Cristiano Fiorio gekozen als hoofd marketing en communicatie voorAlfa Romeo<\/a> op wereldwijde schaal.<\/strong> Deze strategische keuze benadrukt het belang dat het merk hecht aan de vernieuwing die in gang is gezet door emblematische projecten zoals de 33 Stradale<\/a>. Een terugblik op deze benoeming en Fiorio's carri\u00e8re.<\/p>\n\n\n\n

Een strategische keuze om de visie van Alfa Romeo te ondersteunen<\/h2>\n\n\n\n

De teugels van de wereldwijde communicatie overnemen bij Alfa RomeoAan Cristiano Fiorio is een belangrijke missie toevertrouwd: het internationale imago van het merk versterken en tegelijkertijd de basis leggen voor toekomstige modellen.<\/strong> Zijn benoeming is geen toeval.<\/p>\n\n\n\n

Cristiano Fiorio is geen nieuwkomer in de autowereld<\/strong>. Zijn carri\u00e8re bij Stellantis en daarvoor bij Fiat Chrysler Automobiles (FCA) getuigt van de marketing- en communicatie-expertise die hij in de loop der jaren heeft opgebouwd. Sinds 2013 bekleedde hij strategische functies zoals Head of Cross-Brand Communication Services en Head of Brand Promotion voor de Groep. Hij heeft ook leiding gegeven aan grote introducties, zoals de elektrische Fiat 500,<\/strong> en krijgt in 2021 de leiding over het F1-programma van Alfa Romeo Racing.<\/p>\n\n\n\n

De 33 Stradale: een vlaggenschipproject en een nieuw tijdperk voor Alfa Romeo<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Fiorio's benoeming komt op een moment van vernieuwing voor Alfa Romeo. De 33 Stradale die een jaar geleden werd onthuld, een project onder leiding van Fiorio, was het symbool van dit nieuwe tijdperk. Deze supercar is ge\u00efnspireerd op de legendarische Tipo 33 uit de jaren 60 en combineert een sensueel design met extreme prestaties. <\/p>\n\n\n\n

Aan het roer van het 33 Stradale project heeft Fiorio een icoon uit het verleden nieuw leven ingeblazen, waarmee Alfa Romeo na meer dan 50 jaar terugkeert naar de wereld van op maat gemaakte voertuigen. De 33 Stradale is een waar meesterwerk op autogebied en staat symbool voor de uitmuntendheid van het Italiaanse design. Met deze supercar, Fiorio heeft laten zien dat Alfa Romeo kan concurreren met de grootste luxemerken,<\/strong> met behoud van zijn unieke DNA.<\/p>\n\n\n\n

Een sleutelrol in de toekomst van Alfa Romeo<\/strong><\/h2>\n\n\n\n

Door wereldwijde communicatie toe te vertrouwen aan Cristiano Fiorio, Santo Ficili rekent op een man die mensen kan verenigen rond de visie van Alfa Romeo.<\/strong> Met een assortiment dat een complete transformatie ondergaat de nieuwe Junior<\/a> en de lancering van de Stelvio SUV volgend jaar, staat er veel op het spel: de aantrekkingskracht van het merk op de wereldmarkten vergroten en tegelijkertijd het imago van premiumfabrikant cultiveren.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-35070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe nouveau CEO d'Alfa Romeo nomme le responsable de la 33 Stradale \u00e0 la t\u00eate de la communication de la marque - 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