{"id":34969,"date":"2024-11-06T11:13:48","date_gmt":"2024-11-06T10:13:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34969"},"modified":"2024-11-06T11:13:50","modified_gmt":"2024-11-06T10:13:50","slug":"maserati-klaar-om-de-prijs-van-zijn-autos-te-verlagen-om-terug-in-de-race-te-komen","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/maserati\/maserati-pret-a-baisser-le-prix-de-ses-voitures-pour-revenir-dans-la-course\/","title":{"rendered":"Is Maserati klaar om de prijs van zijn auto's te verlagen om terug in de race te komen?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Het merk Maserati<\/a>het symbool van Italiaanse elegantie en luxueus toerisme, heeft het moeilijk. Met verkoop in vrije val en dramatisch lage omzet<\/a>Met een verkoopdaling van 58 % in de eerste negen maanden van 2024 blijft de situatie voor de drietandfabrikant verslechteren. Geconfronteerd met deze crisis, Carlos Tavares, CEO van Stellantis, geeft toe dat de hoge prijzen van Maserati-modellen een struikelblok kunnen vormen voor het merk.<\/strong>die moeite heeft om te overtuigen in een markt die extreem concurrerend is geworden. Dit was slechts een van de verklaringen tijdens een bezoek aan de fabriek in Modena op dinsdag.<\/p>\n\n\n\n

Harde concurrentie in het luxesegment<\/h2>\n\n\n\n

Op de markt voor luxe auto's, Maserati bevindt zich in een impasse ten opzichte van directe concurrenten zoals Porsche, dat vergelijkbare modellen aanbiedt tegen aantrekkelijkere prijzen.<\/strong> De Maserati Grecale Folgore, de elektrische SUV van het merk, begint bij 125.850 euro, terwijl de elektrische Porsche Macan, een serieuze mededinger, een prijskaartje heeft van 86.439 euro. Dit contrast is ook duidelijk in het sportwagensegment: de Maserati MC20 GT2 Stradale, die \u20ac 350.000 kost, moet concurreren met de Porsche 911 GT3 RS, die \u20ac 253.454 kost. Ter vergelijking: een Lamborghini Huracan STO werd nieuw verkocht vanaf 300.000 euro.<\/p>\n\n\n\n

Een ander model, de Maserati Granturismo Folgore, met een prijs van \u20ac 199.950, staat tegenover de Porsche Taycan Turbo, verkrijgbaar vanaf \u20ac 179.560. Dit prijsverschil kan verklaren waarom Maserati moeite heeft om de interesse van een groeiend aantal autokopers te wekken.een veeleisend en pragmatisch publiek,<\/strong> zelfs binnen de luxemarkt.<\/p>\n\n\n\n

Een prijsstrategie die kan veranderen?<\/h2>\n\n\n\n

Carlos Tavares zei onlangs dat prijsstelling zou een belangrijke rol kunnen spelen in de moeite die Maserati heeft om bestaande en potenti\u00eble klanten voor zich te winnen<\/strong>. Hij benadrukte ook het belang van het verduidelijken van de positionering van het merk, dat \"geweldig prestatietoerisme\" en de Italiaanse \"dolce vita\" wil belichamen. <\/p>\n\n\n\n

Er is geen garantie dat Maserati de prijzen zal verlagen na deze verklaring van Carlos Tavares.<\/strong> van zijn modellen. Maar het verlagen van de prijzen zou een effectieve hefboom kunnen zijn om Maserati nieuw leven in te blazen. Stellantis, die heeft beloofd Maserati te sturen in de richting van duurzame groei, zou deze optie kunnen overwegen om marktaandeel terug te winnen en Maserati zo uit de neerwaartse spiraal te halen.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati pr\u00eat \u00e0 baisser le prix de ses voitures pour revenir dans la course ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"La marque Maserati, embl\u00e8me de l\u2019\u00e9l\u00e9gance italienne et du grand tourisme de luxe, traverse des temps difficiles. 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