{"id":34175,"date":"2024-06-12T21:16:12","date_gmt":"2024-06-12T19:16:12","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34175"},"modified":"2024-06-12T21:16:14","modified_gmt":"2024-06-12T19:16:14","slug":"dalfa-romeo-ceo-bevestigt-doelstelling-2024","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/alfa-romeo\/le-pdg-dalfa-romeo-confirme-lobjectif-de-2024\/","title":{"rendered":"Alfa Romeo CEO bevestigt doelstelling voor 2024"},"content":{"rendered":"
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In een video-interview met La Gazzetta dello Sport ter gelegenheid van de deelname van het automerk aan de Biscione 1000 Miglia 2024, heeft Jean-Philippe Imparato.., CEO vanAlfa Romeo<\/a>kondigde de ambities van het merk voor het lopende jaar aan.<\/strong> Volgens hem is Alfa Romeo van plan om tussen 80.000 en 90.000 voertuigen wereldwijd tegen 2024<\/strong>. Imparato benadrukte echter dat verkoopcijfers niet de hoogste prioriteit hebben. De nadruk ligt op het rigoureuze werk om het merk internationaal te herlanceren en zijn intrinsieke waarde te behouden.<\/p>\n\n\n\n

Imparato herhaalde dat het belangrijkste doel is om het prestige van Alfa Romeo opkrikken in plaats van zich alleen te richten op verkoopvolumes<\/strong>. Deze strategie is ontworpen om de levensvatbaarheid en winstgevendheid van het merk op de lange termijn te garanderen. In 2023 heeft Alfa Romeo 70.000 eenheden bereikt.<\/a> verkoop, de beste score sinds 2020. Voor 2024 is het de bedoeling om 2019 te overtreffen, toen iets meer dan 77.000 exemplaren werden verkocht,<\/strong> hoewel dit cijfer nog ver verwijderd is van de 131.000 eenheden die in 2018 werden bereikt.<\/p>\n\n\n\n

In hetzelfde interview benadrukte Imparato het strategische belang van de lancering van deAlfa Romeo Junior<\/a>een model dat het topmerk Stellantis weer op de kaart zet in marktsegment B<\/strong>. Deze lancering is essentieel om voormalige klanten terug te winnen, vooral degenen die een MiTo of Giulietta bezaten, en om nieuwe klanten aan te trekken. De CEO bevestigde ook dat Alfa Romeo elk jaar een nieuw model zal lanceren, met de nieuwe Stelvio gepland voor 2025 en de nieuwe Giulia voor 2026. Deze initiatieven moeten het merk in staat stellen winst te blijven genereren<\/strong>Dit is een conditio sine qua non voor toekomstige ontwikkelingen.<\/p>\n\n\n\n

Wat de productie betreft, herhaalde Imparato dat Itali\u00eb het hart van Alfa Romeo's activiteiten blijft. De nieuwe Giulia en Stelvio worden geproduceerd in Cassino, terwijl de Tonale SUV in Pomigliano wordt gemaakt. Imparato bevestigde ook dat het merk zal blijven investeren in Itali\u00eb.<\/p>\n\n\n\n

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Ondanks stagnerende verkoop in Itali\u00eb<\/a>zijn belangrijkste markt, Alfa Romeo boekt vooruitgang in landen als Frankrijk, Duitsland en Spanje<\/strong>. De lancering van de nieuwe Junior SUV, waarvan de registraties waarschijnlijk voor het vierde kwartaal van 2024 van start gaan, zou een belangrijke groeimotor kunnen zijn. Imparato's doelstelling van 80.000 tot 90.000 eenheden tegen 2024 lijkt zowel voorzichtig als realistisch.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe PDG d'Alfa Romeo confirme l'objectif de 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lors d'une interview vid\u00e9o accord\u00e9e \u00e0 La Gazzetta dello Sport \u00e0 l'occasion de la participation de la marque automobile au Biscione \u00e0 la 1000 Miglia 2024,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/nl\/alfa-romeo\/dalfa-romeo-ceo-bevestigt-doelstelling-2024\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le PDG d'Alfa Romeo confirme l'objectif de 2024 - 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