{"id":33870,"date":"2024-04-30T14:22:48","date_gmt":"2024-04-30T12:22:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33870"},"modified":"2024-04-30T14:25:42","modified_gmt":"2024-04-30T12:25:42","slug":"maserati-q1-2024-niet-verrassend-cijfers-nemen-duikvlucht","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/maserati\/maserati-q1-2024-sans-surprise-les-chiffres-plongent-beaucoup\/","title":{"rendered":"Maserati Q1 2024: het zal niemand verbazen dat de cijfers een duikvlucht nemen... flink!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Stellantis heeft net zijn groepsresultaten gepubliceerd, en hoewel ze niet erg goed zijn, noch in Europa, noch in Noord-Amerika, gaan we ons hier richten op het merk Maserati<\/a>. En geen verrassingen, kelderen de cijfers... flink!<\/strong><\/p>\n\n\n\n

We hebben het er al heel 2023 over, en dan begin 2024, wanneer merken als Lamborghini en Ferrari boeken recordcijfers<\/a>, Maserati lijkt te zijn verdronken in zijn strategie<\/strong>. Hoewel modellen als de MC20 en MCXtrema moeten worden toegejuicht, net als de deelname van klantenteams aan GT2, is de markt niet langer afgestemd op het aanbod van het merk.<\/p>\n\n\n\n

We hebben dit een week geleden ook voorspeld met registratiecijfers voor Frankrijk, Duitsland en Itali\u00eb<\/a>. Zonder verder oponthoud, het merk zal 3.300 auto's hebben geproduceerd in Q1 2024 vergeleken met 8.400 in Q1 2023<\/strong>. En de omzet is \u20ac300.000.000 vergeleken met \u20ac700.000.000 (-55 %).<\/p>\n\n\n\n

\"\"
Maserati-productie 2010 - 2024<\/figcaption><\/figure>\n\n\n\n

Maserati schrijft deze cijfers toe aan de productiedaling<\/strong> (-61 %) van de Grecale en Levante, evenals het einde van de productie van de Ghibli en Quattroporte. De Ghibli en Quattroporte dateren uit 2013 en zijn niet vernieuwd, de Levante had zijn levensduur kunnen verlengen met updates en de Gecale is een goed product, maar met de verkeerde positionering voor een luxemerk. Deze SUV deed het vorig jaar goed omdat hij voor \u20ac80.000 of meer werd verkocht, maar als de klantenkring is uitgeput, is er niets anders meer te bieden.<\/p>\n\n\n\n

Als we het hebben over verkopen en niet alleen over productie, dan heeft Maserati aangekondigd dat er in het eerste kwartaal van 2024 4.800 auto's zullen worden verkocht, vergeleken met 7.200 in het eerste kwartaal van 2023. Met andere woorden, het merk heeft de productievoorraad van vorig jaar verkocht.<\/strong> Niet echt verrassend, waren we de eersten om te zien dat, als bij toeval, 2023 iets beter was dan 2022 (zie bovenstaande tabel), terwijl in onze registratielijst per land voor 2023<\/a>We zaten dichter bij de 20.000 eenheden.<\/p>\n\n\n\n

Wat er nu gebeurt is historisch, Voor het eerst in meer dan tien jaar kon Maserati minder auto's produceren dan Ferrari of Lamborghini.<\/strong> Voorlopig houdt het merk officieel vast aan zijn strategie om 100 % elektrische luxewagens te maken. De nieuwste toevoeging aan het gamma, de prachtige Grancabrio Folgore<\/a>wat een zeer riskante gok is in een onvolwassen markt voor elektrische voertuigen. Het blijft ook twijfels over het te gebruiken technische platform<\/a> voor toekomstige modellen en de CEO gaf halfslachtig toe dat thermische energie zou in bepaalde markten een comeback kunnen maken<\/a>...<\/p>\n\n\n\n

PS: we weten dat de teams van Maserati ons lezen, maar deze aankondigingen maken ons niet blij - integendeel, ze doen ons hart pijn.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-33870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati Q1 2024 : sans surprise, les chiffres plongent... beaucoup ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Stellantis vient de publier les r\u00e9sultats de son groupe, et s'ils ne sont pas tr\u00e8s bons, que ce soit en Europe ou en Am\u00e9rique du Nord, nous allons faire\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/nl\/maserati\/maserati-q1-2024-niet-verrassend-cijfers-nemen-duikvlucht\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati Q1 2024 : sans surprise, les chiffres plongent... beaucoup ! 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