{"id":32923,"date":"2024-01-24T13:55:25","date_gmt":"2024-01-24T12:55:25","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32923"},"modified":"2024-01-24T13:55:27","modified_gmt":"2024-01-24T12:55:27","slug":"maserati-twee-grote-managementwissels-die-te-laat-kwamen","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/maserati\/maserati-deux-changements-majeurs-au-sein-de-la-direction-qui-arrivent-trop-tard\/","title":{"rendered":"Maserati: twee grote managementwissels... te laat?"},"content":{"rendered":"

Realiseert Stellantis zich eindelijk dat de commerci\u00eble resultaten van Maserati<\/a> niet zo goed zijn als gehoopt?<\/strong> Zoals we gisteren meldden onze zorgen over het beheer van Maserati door Stellantis<\/a>Sinds begin januari heeft het merk Trident twee wijzigingen aangekondigd in strategische posities, in communicatie en marketing en in verkoop.<\/p>\n\n\n\n

Ten eerste, Giovanni Perosino is nu hoofd Communicatie en Marketing.<\/strong> Hij werkte voor Lancia en vervolgens FCA met Sergio Marchionne. In 2019 stapte hij over naar de Volkswagen Group om eind 2019 de functie van commercieel directeur van Lamborghini op zich te nemen. In 2024 keert hij terug naar Maserati om de communicatie en marketing onder zijn hoede te nemen. Dit zijn twee strategische functies, want marketing bestudeert de markt en het klantenbestand, en communicatie moet mensen laten weten dat het merk bestaat, hetzij door concurrentie of door de lancering van nieuwe modellen. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Hij volgt Paolo Tubito op, die een lange carri\u00e8re bij Nike had.<\/strong> en begin 2020 aangesteld door Stellantis... wat aantoont dat een lange ervaring in sportschoenen niet effectief is geweest in de luxe automarkt. Laten we eerlijk zijn, Maserati heeft niets te zoeken in de Formule E, veel (voormalige) Maserati-klanten begrijpen de positionering van het merk niet meer, en ook al zijn er nieuwe modellen, er is geen communicatie\/reclame om ze bekend te maken.<\/p>\n\n\n\n

De tweede belangrijke verandering is de benoeming van Luca Delfino als commercieel directeur.<\/strong>. Hij werkt sinds 2007 voor Maserati en heeft verschillende functies bekleed in Europa, Noord-Amerika, het Midden-Oosten en Azi\u00eb. Misschien heeft hij iets te zeggen over de te dure positionering van het merk? David Grasso, CEO van Maserati: \"Hij zal een cruciale rol spelen in het bijdragen aan het succes van Maserati in deze uitdagende en spannende tijd voor onze industrie.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Hij volgt Bernard Loire op, <\/strong>een Fransman die begin 2020 door Stellantis werd aangesteld en die ondanks zijn lange ervaring bij Ford, FCA, Nissan en Mitsubishi niet lijkt te hebben overtuigd met gemengde resultaten in 2023 en een moeilijk jaar in 2024. Het is goed om ambitieuze verkoopdoelen stellen<\/a>Maar we moeten ook de middelen verschaffen om ze te bereiken.<\/p>\n\n\n\n

Er is geen rook zonder vuur<\/strong> Tussen de productiedaling bij Mirafiori in 2023 en de daling van het aantal bestellingen voor de MC20 in 2024, de stopzetting van de ontwikkeling van de Quattroporte<\/a>Deze twee aankondigingen voor sleutelposities volgen op teleurstellende resultaten. De Italianen Giovanni Perosino en Luca Delfino zijn misschien de juiste mensen, die het merk goed kennen, maar komen ze niet te laat? David Grasso is nog steeds CEO van Maserati, maar als er in 2024 geen concrete aankondigingen worden gedaan, zal het waarschijnlijk zijn laatste jaar zijn.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-32923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : deux changements majeurs au sein de la direction... qui arrivent trop tard ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Est-ce que Stellantis prend enfin conscience que les r\u00e9sultats commerciaux de Maserati ne sont pas aussi bons qu'esp\u00e9r\u00e9 ? 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