{"id":32386,"date":"2023-10-31T22:01:26","date_gmt":"2023-10-31T21:01:26","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32386"},"modified":"2023-10-31T22:01:29","modified_gmt":"2023-10-31T21:01:29","slug":"maserati-kondigt-lagere-verkoopcijfers-aan-en-geeft-china-de-schuld","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/maserati\/maserati-annonce-des-ventes-en-baisse-et-accuse-la-chine\/","title":{"rendered":"Maserati rapporteert lagere verkoop en geeft China de schuld"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Zoals elk kwartaal heeft Stellantis net zijn cijfers vrijgegeven (nou ja, de cijfers die ze willen vrijgeven). Het merk Maserati<\/a> staat nog steeds in het middelpunt van de belangstelling, omdat het het enige luxemerk van de Groep is. En de cijfers zijn niet goed, nou ja, niet zo goed als het jaar ervoor.<\/strong> Maar voor een merk dat beweert een luxemerk te zijn...<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Stellantis kondigt aan dat Verkoop Maserati daalt met 20 %<\/strong>. Tegen het 3de kwartaal van 2023 zal het merk Trident 5.300 voertuigen geleverd hebben, tegenover 6.600 het jaar voordien. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Om dit te rechtvaardigen wijst Stellantis met de vinger naar China.<\/strong> Het is echt een vreemde uitspraak van Stellantis, die alle landen de schuld had kunnen geven behalve Itali\u00eb en de VS, de twee grootste klanten van het merk. Merk op dat FCA in 2018 China al de schuld gaf toen de verkoop instortte. <\/p>\n\n\n\n

Een speciale vermelding voor Frankrijk, met 97 geregistreerde belachelijke modellen.<\/strong> van januari tot september 2023... met 14 dealers. We denken aan hen...<\/p>\n\n\n\n

Ter herinnering, hier is de uitsplitsing Maserati-verkopen per land in de eerste helft van 2023<\/a>.<\/p>\n\n\n\n

\"chiffres-maserati-h1-2023\"<\/figure>\n\n\n\n

Dus het is waar dat, net als in andere landen over de hele wereld, De verkoop van Maserati stortte in China in.<\/strong><\/p>\n\n\n\n

En ik heb mijn kleine onderzoek op Chinese nieuwswebsites voor je gedaan.<\/p>\n\n\n\n

Maserati-verkoop in China<\/strong><\/p>\n\n\n\n

Jaar<\/th>Verkoop<\/th><\/tr><\/thead>
H1 2023<\/td>1860<\/td><\/tr>
2022<\/td>4855<\/td><\/tr>
2021<\/td>7747<\/td><\/tr>
2020<\/td>4810<\/td><\/tr>
2019<\/td>6000<\/td><\/tr>
2018<\/td>11000<\/td><\/tr>
2017<\/td>14500<\/td><\/tr>
2016<\/td>12000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Het is duidelijk dat China een zeer goede klant is voor Maserati. Op het hoogtepunt van het merk, in 2017, waren 14.500 van de 51.500 verkopen in China.<\/p>\n\n\n\n

Hoe verklaar je dat de verkoop tussen 2017 en 2023 bijna door 10 is gedeeld?<\/strong> Dit is wat Chinese nieuwswebsites te zeggen hebben.<\/p>\n\n\n\n

1. Omstreden interieurkwaliteit<\/strong> Chinese critici hebben vaak met de vinger gewezen naar het slechte interieurdesign van bepaalde Maserati-modellen. Voor een luxemerk zou de afwerking van het interieur in overeenstemming moeten zijn met de prijs, wat volgens sommige consumenten niet altijd het geval is geweest.<\/p>\n\n\n\n

2. Technische problemen<\/strong> Het jaar 2022 werd gekenmerkt door drie terugroepacties van Maserati in China. Het ging om vlaggenschipmodellen zoals de MC20, Levante hybride en Ghibli hybride. De meest opvallende terugroepactie betrof 755 2022 Levante hybride auto's vanwege een probleem met loszittende bouten. Dergelijke nalatigheid bij zo'n waardevolle luxeauto is op zijn zachtst gezegd verrassend.<\/p>\n\n\n\n

3. Onderhoudskosten <\/strong>De onderhoudskosten na verkoop zijn ook een twistpunt voor veel Chinese eigenaars.<\/p>\n\n\n\n

4. Verdwijnen van de Ferrari-motor<\/strong> Toen de Fiat Groep in de jaren 90 de controle over Maserati verkocht aan Ferrari, werden veel modellen van Maserati uitgerust met Ferrari-motoren. Dit was een belangrijk verkoopargument, overal ter wereld. Sindsdien zijn er nieuwe modellen met 4-cilinder en 6-cilinder motoren die minder betoverend klinken dan Ferrari's V6 en V8.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-32386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati annonce des ventes en baisse et accuse la Chine - ItalPassion<\/title>\n<meta name=\"description\" content=\"Comme tous les trimestres, Stellantis vient de d\u00e9voiler ses chiffres (enfin, ceux qu'ils veulent bien d\u00e9voiler). 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