{"id":31704,"date":"2023-08-10T22:16:08","date_gmt":"2023-08-10T20:16:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31704"},"modified":"2023-08-10T22:16:11","modified_gmt":"2023-08-10T20:16:11","slug":"in-dit-land-dat-verkooprecords-breekt-voor-ferrari-is-1-op-de-4-klanten-een-vrouw","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/ferrari\/dans-ce-pays-qui-bat-des-records-de-ventes-pour-ferrari-1-client-sur-4-est-une-femme\/","title":{"rendered":"In dit land, waar Ferrari verkooprecords breekt, is 1 op de 4 klanten een vrouw!"},"content":{"rendered":"
\"ferrari<\/figure>\n\n\n\n

Ferrari<\/a> gaat niet alleen over mensen. In China, het dichtstbevolkte land ter wereld en een van de belangrijkste voor de markt van luxe auto's, is het Italiaanse merk erin geslaagd de harten en portemonnees van vrouwen te veroveren. <\/strong><\/p>\n\n\n\n

Volgens bronnen dicht bij de zaak geciteerd door Bloomberg, 26 % van de supercars die Ferrari de afgelopen vijf jaar in het Midden-Koninkrijk heeft verkocht, zijn gekocht door vrouwelijke klanten.<\/strong> Dit is een record voor de in Maranello gevestigde fabrikant, die nog nooit eerder meer dan een kwart van zijn klanten uit vrouwen bestond.<\/p>\n\n\n\n

Dit indrukwekkende cijfer getuigt van de verandering in mentaliteit en gedrag van Chinese consumenten, die zich steeds meer aangetrokken voelen tot prestigieuze auto's met hoge prestaties. <\/p>\n\n\n\n

Het weerspiegelt ook Ferrari's strategie om haar gamma en imago aan te passen aan dit veeleisende en gepassioneerde vrouwelijke publiek met de Roma en, meer recent, de Purosangue.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Op het vasteland van China, exclusief Hongkong en Taiwan, Ferrari verkocht vorig jaar ongeveer 1.600 auto's,<\/strong> twee keer zoveel als een paar jaar geleden. De regio is nu goed voor 12% van de wereldwijde verkoop van Ferrari, waardoor het een strategische markt is voor het bedrijf met het steigerpaard.<\/p>\n\n\n\n

Jaren<\/th>Verkoop in China<\/th><\/tr><\/thead>
2022<\/td>1552<\/td><\/tr>
2021<\/td>899<\/td><\/tr>
2020<\/td>456<\/td><\/tr>
2019<\/td>836<\/td><\/tr>
2018<\/td>695<\/td><\/tr>
2017<\/td>617<\/td><\/tr>
2016<\/td>619<\/td><\/tr>
2015<\/td>610<\/td><\/tr>
2014<\/td>675<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-31704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nDans ce pays qui bat des records de ventes pour Ferrari, 1 client sur 4 est une femme ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari n\u2019est pas qu'une affaire d\u2019hommes. 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