{"id":30571,"date":"2022-07-31T21:16:37","date_gmt":"2022-07-31T19:16:37","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=30571"},"modified":"2022-08-18T20:18:14","modified_gmt":"2022-08-18T18:18:14","slug":"maserati-winstgevendheid-voor-volume","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/maserati\/maserati-la-rentabilite-avant-les-volumes\/","title":{"rendered":"Maserati: winstgevendheid v\u00f3\u00f3r volumes"},"content":{"rendered":"

Zoals elk kwartaal het geval is, zijn de Stellantis-cijfers vrijgegeven, waaronder die voor het Italiaanse merk Maserati<\/a>.<\/p>\n\n\n\n

Terwijl de communicatie in het vorige decennium meer gericht was op de race om het volume, met een doelstelling van 75.000 verkopen per jaar, gaat Stellantis net als Alfa Romeo niet onder stoelen of banken, winstgevendheid op de eerste plaats<\/strong>.<\/p>\n\n\n\n

Dit is hoe het merk Maserati, met slechts 10.200 auto's te koop in de eerste helft van 2022<\/strong>De Groep, die iets minder goed presteert dan in de eerste helft van 2021 (zie onderstaande tabel), is op weg naar winstgevendheid met dubbele cijfers, met een recurrente operationele marge van 6,6 1TP3Q, en recurrente bedrijfsopbrengsten die verdubbeld zijn tot 62 miljoen euro.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En ja, het is waarschijnlijk veel winstgevender om een paar duizend MC20's te verkopen dan tienduizenden Ghibli-modellen.<\/p>\n\n\n\n

Er moet ook worden opgemerkt dat deze cijfers voor de eerste helft van 2022 niet de nieuwe Maserati MC20 Cielo<\/a> gepresenteerd in mei, de eerste leveringen van de nieuwe SUV Grecale<\/a> eind juni en de 62 exemplaren van de Maserati Project24<\/a>.<\/p>\n\n\n\n

We hoeven dus geen volumerecord te verwachten in 2022 of 2023, maar waarschijnlijk wel een rentabiliteitsrecord voor het merk Trident. <\/p>\n\n\n\n

Laten we het niet hebben over volumes in Frankrijk, zelfs als de Grecale SUV een nieuw model is, is het te zwaar belast om een Levante-effect te maken zoals in 2016. We zullen moeten wachten op de BEV-modellen om de verkoop in Frankrijk te zien stijgen, als klanten ge\u00efnteresseerd zijn.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":30187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-30571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : la rentabilit\u00e9 avant les volumes - ItalPassion<\/title>\n<meta name=\"description\" content=\"Comme tous les trimestres, les chiffres de Stellantis ont \u00e9t\u00e9 d\u00e9voil\u00e9s et parmi eux, ceux de la marque italienne Maserati. 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