{"id":38103,"date":"2025-04-25T12:01:24","date_gmt":"2025-04-25T10:01:24","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=38103"},"modified":"2025-04-25T12:01:24","modified_gmt":"2025-04-25T10:01:24","slug":"%e3%82%a2%e3%83%ab%e3%83%95%e3%82%a1%e3%83%ad%e3%83%a1%e3%82%aa%e3%81%af%e3%83%88%e3%83%8a%e3%83%bc%e3%83%ac%e3%82%92%e5%be%a9%e6%b4%bb%e3%81%95%e3%81%9b%e3%81%aa%e3%81%91%e3%82%8c%e3%81%b0%e3%81%aa","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/ja\/alfa-romeo\/alfa-romeo-nous-devons-faire-revivre-le-tonale\/","title":{"rendered":"\u30a2\u30eb\u30d5\u30a1\u30ed\u30e1\u30aa\uff1a\u300c\u30c8\u30ca\u30fc\u30ec\u3092\u5fa9\u6d3b\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b"},"content":{"rendered":"\n
\"\"
Alain Descat, directeur des marques premium de Stellantis France (Alfa Romeo, DS, Lancia)<\/figcaption><\/figure>\n\n\n\n

Alors qu’Alfa Romeo<\/a> enregistre une croissance d’environ 20 % sur le premier trimestre 2025, dont 74 % en France, port\u00e9e par l’excellent d\u00e9marrage de son nouveau SUV Junior, un constat s’impose : le Tonale, pourtant cens\u00e9 \u00eatre le pivot de la gamme, est en net recul.<\/strong> C\u2019est le message clair d’Alain Descat, directeur d’Alfa Romeo France, dans une interview accord\u00e9e au Journal Auto : \u00ab\u00a0Nous devons faire revivre le Tonale.\u00a0\u00bb<\/strong><\/p>\n\n\n\n

Depuis son lancement au printemps 2024, le Junior a dynamis\u00e9 les ventes d\u2019Alfa Romeo de mani\u00e8re spectaculaire. Il repr\u00e9sente d\u00e9sormais, selon nos chiffres<\/a>, 51 % des immatriculations en Italie, 68 % en France, 59 % en Allemagne et 64 % en Espagne.<\/strong> Selon Alain Descat, le chiffre monte m\u00eame \u00e0 75 % des ventes en France. Mais ce succ\u00e8s masque une r\u00e9alit\u00e9 plus pr\u00e9occupante : l’effondrement des ventes du Tonale.<\/p>\n\n\n\n

Un mod\u00e8le en perte de vitesse<\/h2>\n\n\n\n

Il y a quelques jours, Alfa Romeo annon\u00e7ait que la production du Tonale a symboliquement franchi le cap des 100 000 exemplaires produits<\/a>. Pourtant, en France, ses ventes n’ont cess\u00e9 de chut\u00e9. Un coup dur pour un mod\u00e8le qui devait initialement constituer le c\u0153ur de la gamme Alfa Romeo. Les chiffres sont limpides, l’usine n’a produit qu’un peu plus de 5000 unit\u00e9s du Tonale au premier trimestre 2025,<\/strong> alors qu’elle en a produit plus de 82 000 sur toute l’ann\u00e9e 2024, puis plus de 36 000 sur l’ann\u00e9e 2024. C’est une baisse de – 44% par rapport \u00e0 2024, et -75 % par rapport \u00e0 2023.<\/p>\n\n\n\n

\"\"
Immatriculations du Junior vs Tonale en Italie. source Italpassion<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Un restylage finalement attendu en fin d\u2019ann\u00e9e ?<\/h2>\n\n\n\n

Face \u00e0 cette situation, Alain Descat a confirm\u00e9 lors de l’interview que le Tonale sera restyl\u00e9 en fin d\u2019ann\u00e9e 2025,<\/strong> et non \u00e0 la mi-ann\u00e9e, une information diff\u00e9rente que nous avions eue d\u00e9but 2025<\/a>. Ce restylage s’accompagnera d’une relance commerciale ambitieuse.<\/p>\n\n\n\n

\u00ab\u00a0La priorit\u00e9 est de reconstruire la marque et de p\u00e9renniser les ventes au-del\u00e0 du seul Junior\u00a0\u00bb, explique le dirigeant, qui mise \u00e9galement sur une mont\u00e9e en puissance du canal BtoB (vente aux professionnels), encore marginal, mais promis \u00e0 un doublement rapide, passant de 11 % \u00e0 20 % des ventes, puis \u00e0 30 % \u00e0 terme.<\/p>\n\n\n\n

Le Junior, la nouvelle locomotive d’Alfa Romeo<\/h2>\n\n\n\n

Il faut dire que le Junior ne se contente pas d’attirer de nouveaux clients : il fait revenir d’anciens Alfistes, notamment ceux d\u00e9\u00e7us par l’arr\u00eat de la MiTo en 2018, et conquiert \u00e9galement des clients premium habitu\u00e9s aux marques comme Mini. \u00ab\u00a0Nous r\u00e9alisons un taux de conqu\u00eate de 70 %\u00a0\u00bb d\u00e9clare Alain Descat.<\/p>\n\n\n\n

Si Alfa Romeo peut se f\u00e9liciter aujourd’hui de la meilleure rentabilit\u00e9 par v\u00e9hicule neuf du groupe Stellantis (plus de 2 000 \u20ac de marge par VN), l’\u00e9quation pour 2025 reste claire : transformer l’essai avec le Junior tout en ressuscitant le Tonale.<\/p>\n\n\n\n

En ce qui concernant la suite du plan produits, Alain Descat confirme nos derni\u00e8res informations \u00ab\u00a0A la fin de cette ann\u00e9e, nous allons pr\u00e9senter la nouvelle g\u00e9n\u00e9ration du Stelvio, pour une commercialisation en 2026. […]\u00a0La nouvelle Guilia sera quant \u00e0 elle d\u00e9voil\u00e9e en 2026 pour une commercialisation un peu plus tard\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":38105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[294],"class_list":["post-38103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-tonale","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo : "nous devons faire revivre le Tonale" - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alain Descat, directeur des marques premium de Stellantis France (Alfa Romeo,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/ja\/\u30a2\u30eb\u30d5\u30a1\u30ed\u30e1\u30aa\/\u30a2\u30eb\u30d5\u30a1\u30ed\u30e1\u30aa\u306f\u30c8\u30ca\u30fc\u30ec\u3092\u5fa9\u6d3b\u3055\u305b\u306a\u3051\u308c\u3070\u306a\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo : "nous devons faire revivre le Tonale" - 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