{"id":37508,"date":"2025-03-28T15:49:10","date_gmt":"2025-03-28T14:49:10","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37508"},"modified":"2025-03-28T15:49:12","modified_gmt":"2025-03-28T14:49:12","slug":"%e3%82%b9%e3%83%86%e3%83%a9%e3%83%b3%e3%83%86%e3%82%a3%e3%82%b9%e4%bc%9a%e9%95%b7%e3%81%af%e3%80%81%e9%81%a9%e5%88%87%e3%81%aa%e6%99%82%e6%9c%9f%e3%81%ab%e9%81%a9%e5%88%87%e3%81%aa%e3%82%a8%e3%83%b3","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/ja\/stellantis\/le-president-de-stellantis-nous-lancerons-les-bons-modeles-avec-les-bons-moteurs-au-bon-moment\/","title":{"rendered":"\u30b9\u30c6\u30e9\u30f3\u30c6\u30a3\u30b9\u4f1a\u9577\uff1a\u300c\u9069\u5207\u306a\u6642\u671f\u306b\u3001\u9069\u5207\u306a\u30a8\u30f3\u30b8\u30f3\u3092\u642d\u8f09\u3057\u305f\u3001\u9069\u5207\u306a\u30e2\u30c7\u30eb\u3092\u767a\u8868\u3059\u308b\u3002"},"content":{"rendered":"\n
\"\"
John Elkann, Pr\u00e9sident de Stellantis<\/figcaption><\/figure>\n\n\n\n

Alors que l’ann\u00e9e 2024 n’a pas \u00e9t\u00e9 des plus faciles pour Stellantis<\/a>, son pr\u00e9sident, John Elkann, a pris la parole pour faire un point sur la situation de l’entreprise. <\/strong>Apr\u00e8s des chiffres de 2023 records, Stellantis a connu une ann\u00e9e difficile, marqu\u00e9e par une s\u00e9rie de d\u00e9fis externes et internes.<\/p>\n\n\n\n

Le march\u00e9 automobile mondial a fait face \u00e0 une conjoncture plus difficile que pr\u00e9vue en 2024.<\/strong> La demande a baiss\u00e9 dans les principaux march\u00e9s de Stellantis, notamment aux \u00c9tats-Unis et en Europe, avec des facteurs tels que l’incertitude r\u00e9glementaire, une plus grande sensibilit\u00e9 au prix des consommateurs et la diminution des incitations gouvernementales pour les v\u00e9hicules \u00e9lectriques. Selon John Elkann, certains de ces d\u00e9fis devraient se poursuivre en 2025.<\/strong><\/p>\n\n\n\n

Par ailleurs, la concurrence s’est intensifi\u00e9e, notamment avec l’arriv\u00e9e massive des constructeurs chinois, qui ont envahi le march\u00e9 europ\u00e9en et d’autres r\u00e9gions, comme le Br\u00e9sil et le Mexique, avec des v\u00e9hicules \u00e9lectriques \u00e0 prix tr\u00e8s comp\u00e9titifs. En 2024, les exportations chinoises de v\u00e9hicules \u00e9lectriques ont atteint 1,3 million d’unit\u00e9s, soit une augmentation de 24 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente.<\/strong><\/p>\n\n\n\n

Face \u00e0 cette situation, Stellantis a su r\u00e9agir en voyant dans cette concurrence une opportunit\u00e9. En 2024, l’entreprise a investi dans Leapmotor,<\/strong> un constructeur chinois de v\u00e9hicules \u00e9lectriques, \u00e0 travers une coentreprise baptis\u00e9e Leapmotor International<\/a>. Cette initiative a port\u00e9 ses fruits, puisque Leapmotor a r\u00e9alis\u00e9 des revenus impressionnants de plus de 4 milliards d’euros, soit une augmentation de 90 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, et a atteint la rentabilit\u00e9 d\u00e8s le quatri\u00e8me trimestre.<\/p>\n\n\n\n

Mais au-del\u00e0 des d\u00e9fis externes, Stellantis a \u00e9galement d\u00fb faire face \u00e0 des probl\u00e8mes internes. <\/strong>La transition vers de nouvelles plateformes pour les v\u00e9hicules \u00e9lectriques, hybrides et thermiques a cr\u00e9\u00e9 des \u00e9carts dans la production, ce qui a limit\u00e9 l’offre de mod\u00e8les sur le march\u00e9. De plus, la mauvaise performance de la vente et du marketing en Am\u00e9rique du Nord a exacerb\u00e9 la situation, gonflant les niveaux de stock et for\u00e7ant l’entreprise \u00e0 pratiquer des remises agressives pour liquider l’exc\u00e9dent.<\/p>\n\n\n\n

Cette pression a finalement conduit \u00e0 la d\u00e9mission de Carlos Tavares en d\u00e9cembre 2024<\/a>, apr\u00e8s un \u00e9cart croissant avec le conseil d’administration.<\/p>\n\n\n\n

Avec l’arriv\u00e9e de John Elkann \u00e0 la t\u00eate du comit\u00e9 ex\u00e9cutif int\u00e9rimaire, Stellantis a amorc\u00e9 un processus de r\u00e9organisation pour redresser la barre.<\/strong> Le pr\u00e9sident a annonc\u00e9 que l’entreprise mettrait l’accent sur les lancements de produits et l’adaptation des mod\u00e8les aux attentes des consommateurs.<\/p>\n\n\n\n

<\/use><\/svg>\n

Nous nous sommes concentr\u00e9s sur les lancements de produits, en ajustant les plans pour nous assurer que les bons mod\u00e8les, avec les bons groupes motopropulseurs, arrivent au bon moment. […] nous r\u00e9introduisons des mod\u00e8les am\u00e9ricains classiques, notamment un SUV de la taille de la Jeep Cherokee et la Dodge Charger \u00e0 essence, et nous suspendons le lancement du camion Ram enti\u00e8rement \u00e9lectrique afin de mieux aligner notre offre sur les demandes actuelles du march\u00e9 en Am\u00e9rique du Nord.<\/p>\n<\/blockquote>\n\n\n\n

Pour Elkann, l’objectif est de renforcer la confiance des parties prenantes et de donner plus de pouvoir aux \u00e9quipes r\u00e9gionales, <\/strong>qui sont au plus pr\u00e8s des attentes des consommateurs. Dans un contexte difficile, il met un point d’honneur \u00e0 r\u00e9affirmer que la qualit\u00e9 est au c\u0153ur de la strat\u00e9gie de Stellantis, un axe qui guidera toutes les initiatives \u00e0 venir.<\/p>\n\n\n\n

Le processus de s\u00e9lection du nouveau PDG est \u00e9galement en bonne voie, avec l’objectif de le conclure d’ici la premi\u00e8re moiti\u00e9 de 2025. Selon Elkann : \u00ab\u00a0Nous voulons trouver un dirigeant qui soit en phase avec les actionnaires de r\u00e9f\u00e9rence et le reste du conseil d’administration\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[29],"tags":[399],"class_list":["post-37508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stellantis","tag-john-elkann","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe pr\u00e9sident de Stellantis : "nous lancerons les bons mod\u00e8les, avec les bons moteurs, au bon moment" - ItalPassion<\/title>\n<meta name=\"description\" content=\"John Elkann, Pr\u00e9sident de Stellantis Alors que l'ann\u00e9e 2024 n'a pas \u00e9t\u00e9 des\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/ja\/\u30b9\u30c6\u30e9\u30c6\u30a3\u30b9\/\u30b9\u30c6\u30e9\u30f3\u30c6\u30a3\u30b9\u4f1a\u9577\u306f\u3001\u9069\u5207\u306a\u6642\u671f\u306b\u9069\u5207\u306a\u30a8\u30f3\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le pr\u00e9sident de Stellantis : "nous lancerons les bons mod\u00e8les, avec les bons moteurs, au bon moment" - 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