{"id":34465,"date":"2024-07-29T21:59:39","date_gmt":"2024-07-29T19:59:39","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34465"},"modified":"2024-07-29T22:01:34","modified_gmt":"2024-07-29T20:01:34","slug":"%e3%82%b9%e3%83%86%e3%83%a9%e3%83%b3%e3%83%86%e3%82%a3%e3%82%b9%e3%81%af%e3%83%9e%e3%82%bb%e3%83%a9%e3%83%86%e3%82%a3%e3%81%ae%e5%a3%b2%e5%8d%b4%e3%81%be%e3%81%9f%e3%81%af%e3%82%b9%e3%83%94%e3%83%b3","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/ja\/maserati\/stellantis-prepare-bien-une-vente-ou-un-spin-off-de-maserati\/","title":{"rendered":"\u30b9\u30c6\u30e9\u30f3\u30c6\u30a3\u30b9\u793e\u3001\u30de\u30bb\u30e9\u30c6\u30a3\u306e\u58f2\u5374\u307e\u305f\u306f\u30b9\u30d4\u30f3\u30aa\u30d5\u3092\u6e96\u5099\u4e2d"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

C’\u00e9tait pr\u00e9ssenti, et maintenant c’est confirm\u00e9 : Stellantis envisage s\u00e9rieusement de trouver une nouvelle maison pour Maserati.<\/strong> Alors que la marque de luxe est en difficult\u00e9 au sein du groupe, avec des chiffres dans le rouge pour la premi\u00e8re fois depuis de nombreuses ann\u00e9es<\/a>, Natalie Knight, CFO de Stellantis, a confirm\u00e9 que le groupe cherchait la meilleure option pour l’avenir de Maserati.<\/p>\n\n\n\n

<\/use><\/svg>\n

\u00ab L’avenir, c’est la fa\u00e7on dont nous maintenons la meilleure valeur […] Il se pourrait qu’\u00e0 un moment donn\u00e9, nous nous demandions quelle serait la meilleure maison pour Maserati \u00bb<\/p>\nNatalie Knight CFO Stellantis<\/cite><\/blockquote>\n\n\n\n

La situation de Maserati s’est d\u00e9t\u00e9rior\u00e9e en 2023 avec des chiffres en r\u00e9gression<\/a>, et la marque peine \u00e0 se redresser depuis le d\u00e9but de 2024. Cette p\u00e9riode a \u00e9t\u00e9 marqu\u00e9e par des changements de direction<\/a>, le report du lancement de nouveaux produits<\/a> et des doutes techniques concernant l’utilisation de la plateforme STLA Large<\/a> de Stellantis. Un signe \u00e9vident des difficult\u00e9s rencontr\u00e9es par Maserati est son absence notable lors du Stellantis Investor Day 2024<\/a>, o\u00f9 elle a \u00e9t\u00e9 la seule marque \u00e0 ne pas \u00eatre repr\u00e9sent\u00e9e.<\/p>\n\n\n\n

Quelles options pour Stellantis ?<\/h2>\n\n\n\n

Deux options majeures se pr\u00e9sentent \u00e0 Stellantis<\/strong>. La premi\u00e8re est la vente compl\u00e8te de Maserati \u00e0 une autre entreprise. Parmi les acheteurs potentiels, on peut envisager des groupes automobiles, bien que les candidats sp\u00e9cifiques restent \u00e0 d\u00e9terminer. Ferrari appara\u00eet cependant comme un acqu\u00e9reur plausible<\/a>, des rumeurs persistantes sugg\u00e9rant un int\u00e9r\u00eat de leur part depuis plusieurs mois.<\/p>\n\n\n\n

La deuxi\u00e8me option est un spin-off. Maserati deviendrait alors une entit\u00e9 ind\u00e9pendante, avec Stellantis en tant qu’actionnaire aux c\u00f4t\u00e9s d’autres entreprises, possiblement Ferrari ou une autre soci\u00e9t\u00e9. Cette strat\u00e9gie permettrait \u00e0 Maserati de se restructurer tout en gardant un lien avec Stellantis. Ce spin-off est une option sur la table depuis de nombreux mois<\/a> qui, mais devait s’ex\u00e9cuter qu’\u00e0 une condition qui n’est pas remplie aujourd’hui.<\/p>\n\n\n\n

L’utopie de la marque de luxe 100 % \u00e9lectrique<\/h2>\n\n\n\n

Stellantis a nourri l’ambition de transformer Maserati en une marque 100 % \u00e9lectrique,<\/strong> une vision qui semble aujourd’hui utopique. \u00c0 ce jour, aucune marque de luxe ne s’est aventur\u00e9e \u00e0 proposer une gamme enti\u00e8rement \u00e9lectrique. M\u00eame le PDG de Rimac, constructeur de voitures sportives \u00e9lectriques, a exprim\u00e9 des r\u00e9serves sur la viabilit\u00e9 \u00e0 long terme des hypercars \u00e9lectriques<\/a>. Ferrari pr\u00e9voit de lancer un mod\u00e8le 100 % \u00e9lectrique en 2025, mais ce sera une exception au sein d’une gamme principalement thermique. Lamborghini adopte une approche similaire, avec un unique mod\u00e8le \u00e9lectrique pr\u00e9vu pour 2028.<\/p>\n\n\n\n

Autre exemple, Lotus, qui a fait le pari du 100 % \u00e9lectrique, a connu une augmentation de ses revenus avec 6970 voitures vendues, mais a \u00e9galement annonc\u00e9 des pertes de 750 millions de dollars en 2023<\/strong>. Malgr\u00e9 les critiques positives sur les derniers mod\u00e8les Folgore, le virage \u00e9lectrique de Maserati semble pr\u00e9matur\u00e9 dans un march\u00e9 encore trop niche.<\/p>\n\n\n\n

Les h\u00e9ritages de FCA et Stellantis<\/h2>\n\n\n\n

Il serait injuste de mettre tous les maux de Maserati sur le dos de Stellantis. FCA, l’ancienne maison-m\u00e8re, n’a pas su d\u00e9velopper une plateforme Giorgio compatible avec l’\u00e9lectrification, ni une technologie hybride rechargeable pour ses moteurs V8 (d’origine Ferrari) et V6 (Nettuno). La rupture du contrat moteur avec Ferrari<\/a> il y a quelques ann\u00e9es a \u00e9galement laiss\u00e9 Maserati sans nouveaux moteurs, se reposant uniquement sur le V6 Alfa Romeo \u00e9volu\u00e9 en V6 Nettuno.<\/p>\n\n\n\n

Cette s\u00e9rie de d\u00e9cisions a conduit Stellantis, qui a une strat\u00e9gie technologique globale pour toutes les marques, \u00e0 opter pour le 100 % \u00e9lectrique, menant \u00e0 la situation actuelle. Il y a 3 ans, nous r\u00e9digions cet article pr\u00e9monitoire, Maserati va encore souffrir ces prochaines ann\u00e9es<\/a>, et ce qui devait s’appliquer \u00e0 la France s’est propag\u00e9e \u00e0 une \u00e9chelle plus g\u00e9n\u00e9rale.<\/p>\n\n\n\n

L’avenir de Maserati est incertain, mais une chose est claire : Stellantis explore toutes les options pour donner \u00e0 la marque de luxe la meilleure chance de prosp\u00e9rer. Les prochains mois seront cruciaux pour d\u00e9terminer le futur de cette ic\u00f4ne automobile italienne.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nStellantis pr\u00e9pare bien une vente ou un spin-off de Maserati - ItalPassion<\/title>\n<meta name=\"description\" content=\"C'\u00e9tait pr\u00e9ssenti, et maintenant c'est confirm\u00e9 : Stellantis envisage\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/ja\/\u30de\u30b5\u30e9\u30c6\u30a3\u30fc\/\u30b9\u30c6\u30e9\u30f3\u30c6\u30a3\u30b9\u306f\u30de\u30bb\u30e9\u30c6\u30a3\u306e\u58f2\u5374\u307e\u305f\u306f\u30b9\u30d4\u30f3\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stellantis pr\u00e9pare bien une vente ou un spin-off de Maserati - 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