{"id":34418,"date":"2024-07-16T21:30:03","date_gmt":"2024-07-16T19:30:03","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34418"},"modified":"2024-07-16T21:30:05","modified_gmt":"2024-07-16T19:30:05","slug":"%e3%83%95%e3%82%a3%e3%82%a2%e3%83%83%e3%83%88%e3%80%81%e6%89%8b%e9%a0%83%e3%81%aa%e4%be%a1%e6%a0%bc%e3%81%ae%e3%82%af%e3%83%ab%e3%83%9e%e3%81%a7%e5%86%8d%e3%81%b3%e3%83%aa%e3%83%bc%e3%83%80%e3%83%bc","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/ja\/fiat\/fiat-se-donne-quelques-annees-pour-redevenir-le-leader-des-voitures-accessibles\/","title":{"rendered":"\u30d5\u30a3\u30a2\u30c3\u30c8\u3001\u624b\u9803\u306a\u4fa1\u683c\u306e\u30af\u30eb\u30de\u3067\u518d\u3073\u30ea\u30fc\u30c0\u30fc\u306b\u306a\u308b\u305f\u3081\u306b\u6570\u5e74\u306e\u7336\u4e88\u3092\u4e0e\u3048\u308b"},"content":{"rendered":"\n
\"\"
Olivier Fran\u00e7ois, CEO Fiat<\/figcaption><\/figure>\n\n\n\n

\u00c0 l’occasion des 125 ans de Fiat, Olivier Fran\u00e7ois, CEO de la marque, a exprim\u00e9 avec enthousiasme les nombreuses nouveaut\u00e9s \u00e0 venir pour les prochaines ann\u00e9es. La marque italienne, apr\u00e8s avoir consolid\u00e9 sa gamme \u00ab\u00a0iconique\u00a0\u00bb avec les mod\u00e8les 500 et 600, aspire d\u00e9sormais \u00e0 reprendre la place qu’elle occupait autrefois dans le segment des voitures accessibles<\/strong>.<\/p>\n\n\n\n

Actuellement, Fiat souffre d’un vide notable dans son offre. Des mod\u00e8les populaires comme la Punto, la Bravo, la 500L n’ont pas \u00e9t\u00e9 remplac\u00e9s, et la la Tipo a une gamme restreinte limit\u00e9e \u00e0 quelques r\u00e9gions sp\u00e9cifiques. La Panda, quant \u00e0 elle, continue sa belle carri\u00e8re par d\u00e9faut, en maintenant l’activit\u00e9 de l’usine italienne<\/a>, faute d’alternative viable.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Olivier Fran\u00e7ois l\u2019avait clairement annonc\u00e9 il y a quelques mois : \u00ab\u00a0En Europe, je dois remplacer la Tipo [compacte], la Punto [petite voiture], et nous avons besoin d\u2019offres familiales comme la 500L (petit monospace). En Europe, l\u2019offre de Fiat pour les familles est pratiquement morte<\/a>.\u00a0\u00bb<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pour relancer cette gamme accessible, Fiat s’appuie sur la plateforme Smart Car<\/a> (ou STLA Smart) de Stellantis. L’objectif est ambitieux : concurrencer les mod\u00e8les de Dacia et des constructeurs chinois d’entr\u00e9e de gamme<\/strong>. Lors de l’anniversaire des 125 ans, Olivier Fran\u00e7ois a confirm\u00e9 cette offensive qu’il appelle \u00ab\u00a0le chapitre 2\u00a0\u00bb de Fiat. Un chapitre qui s’inspire des r\u00e9ussites pass\u00e9es de la marque, lorsque ses v\u00e9hicules \u00e9taient commercialis\u00e9s et parfois fabriqu\u00e9s dans des usines r\u00e9parties en Italie, Espagne, Union Sovi\u00e9tique, Turquie, \u00c9gypte, Inde et m\u00eame en Cor\u00e9e.<\/p>\n\n\n\n

Ce chapitre 2 vise \u00e0 reconqu\u00e9rir le monde avec des mod\u00e8les inspir\u00e9s par la Panda : inclusifs et simples<\/strong>, con\u00e7us pour les familles. Parmi les nouveaut\u00e9s phares, on trouve notamment la nouvelle Fiat Grande Panda<\/a>, positionn\u00e9e entre la Punto et la 500L en termes d’espace.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D’ici les deux prochaines ann\u00e9es, Fiat pr\u00e9voit de d\u00e9voiler deux nouveaux mod\u00e8les significatifs<\/strong>. En 2025, une nouvelle version de la Fiat Multipla fera son apparition, un C-SUV plus spacieux que la Grande Panda. Ensuite, en 2026, une nouvelle compacte crossover, la nouvelle Tipo, sera lanc\u00e9e. Tous ces v\u00e9hicules seront disponibles en version 100 % \u00e9lectrique et hybride thermique, refl\u00e9tant l’engagement de Fiat envers une mobilit\u00e9 plus durable.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fiat, avec ce renouveau, entend r\u00e9affirmer sa position sur le march\u00e9 mondial des voitures accessibles<\/strong>, tout en restant fid\u00e8le \u00e0 ses valeurs historiques d’inclusivit\u00e9, de simplicit\u00e9 et de design italien. La marque italienne se donne quelques ann\u00e9es pour redevenir le leader des voitures accessibles<\/strong>, avec une gamme renouvel\u00e9e et ambitieuse.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-34418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFiat se donne quelques ann\u00e9es pour redevenir le leader des voitures accessibles - ItalPassion<\/title>\n<meta name=\"description\" content=\"Olivier Fran\u00e7ois, CEO Fiat \u00c0 l'occasion des 125 ans de Fiat, Olivier Fran\u00e7ois,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/ja\/\u4e0d\u63db\u7d19\u5e63\/\u30d5\u30a3\u30a2\u30c3\u30c8\u3001\u624b\u9803\u306a\u4fa1\u683c\u306e\u30af\u30eb\u30de\u3067\u518d\u3073\u30ea\u30fc\u30c0\u30fc\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiat se donne quelques ann\u00e9es pour redevenir le leader des voitures accessibles - 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