{"id":42757,"date":"2025-11-04T11:03:48","date_gmt":"2025-11-04T10:03:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=42757"},"modified":"2025-11-04T11:03:48","modified_gmt":"2025-11-04T10:03:48","slug":"maserati-da-un-contributo-di-alto-profilo-al-10-anniversario-della-lega-cinese-delle-leggende-harmonor-of-kings","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/it\/maserati\/maserati-fait-une-collaboration-remarquee-lors-du-10e-anniversaire-dhonor-of-kings-le-league-of-legends-chinois\/","title":{"rendered":"Maserati fa un figurone al 10\u00b0 anniversario di Honor of Kings, la versione cinese di \"League of Legends\"."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Qualche giorno fa, Maserati<\/a> ha fatto una sorpresa a Chengdu, in Cina, invitandosi alla celebrazione del 10\u00b0 anniversario di Honor of Kings, noto anche con il precedente nome di League of Kings, un gioco mobile spesso soprannominato \"Chinese League of Legends\". Questa partnership tra un'icona del lusso italiano e un gigante asiatico dei videogiochi ha dato vita a una collaborazione spettacolare.<\/p>\n\n\n\n

Tre Maserati personalizzate per il mondo del gioco<\/h2>\n\n\n\n

Sul palco del Chengdu Open Air Music Park, Maserati ha presentato tre veicoli unici, creati appositamente per l'evento:<\/p>\n\n\n\n

    \n
  • l'MC20 Cielo,<\/li>\n\n\n\n
  • la GranTurismo,<\/li>\n\n\n\n
  • e il Trofeo Grecale.<\/li>\n<\/ul>\n\n\n\n

    Questi modelli sono stati presentati in livree esclusive ispirate a tre personaggi iconici del gioco: \u6f9c (Lan), \u6683 (Fei) e \u94e0 (Kai), eroi il cui stile e la cui personalit\u00e0 hanno guidato il design delle auto.<\/p>\n\n\n\n

    La MC20 Cielo simboleggiava lo spirito del cavaliere moderno: potenza, eleganza e protezione. La sua carrozzeria in fibra di carbonio, le linee tese e il tetto in vetro elettrocromico evocavano la dualit\u00e0 di luce e ombra.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    La GranTurismo, invece, incarnava bellezza e grazia. Il suo design fluido, le proporzioni e gli interni in pelle e Alcantara evocavano un'eleganza senza tempo, fondendo il lusso italiano con la cultura pop asiatica.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Infine, il Grecale Trofeo era un'oasi di potenza e comfort. A bordo, legno, pelle e tecnologia sono stati combinati in un ambiente progettato per gli avventurieri urbani di oggi.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Due mondi si incontrano<\/h2>\n\n\n\n

    Il mondo di Honor of Kings, prodotto da Tencent, \u00e8 un pilastro della cultura videoludica cinese. Lanciato nel 2015, ha rapidamente conquistato il Paese fino a diventare il gioco mobile pi\u00f9 popolare in Cina. In Occidente rimane poco conosciuto, spesso paragonato al cugino League of Legends, con cui condivide lo stesso gameplay di base.<\/p>\n\n\n\n

    Ma in Cina Honor of Kings \u00e8 molto pi\u00f9 di un gioco: \u00e8 un fenomeno culturale. Associando la propria immagine a questo universo, Maserati ha voluto rivolgersi direttamente a una giovane generazione appassionata di tecnologia.<\/p>\n\n\n\n

    Nelle parole di Julie Zhu, Amministratore Delegato di Maserati Cina:<\/p>\n\n\n\n

    <\/use><\/svg>\n

    \"Fedele al suo spirito di innovazione, Maserati crede che il fascino del lusso italiano risieda nella sua capacit\u00e0 di superare i confini. Quando il nostro DNA prestazionale incontra il mondo digitale, l'immaginazione diventa realt\u00e0. Queste vetture su misura sono la nostra risposta alla passione e alla creativit\u00e0 dei giovani di oggi\".<\/p>\n<\/blockquote>\n\n\n\n

    In Cina, Maserati sta cercando da diversi anni di rivolgersi a una clientela pi\u00f9 giovane con un gusto per la personalizzazione, la cultura pop e le collaborazioni originali.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":42837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-42757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati fait une collaboration remarqu\u00e9e lors du 10e anniversaire d'Honor of Kings, le "League of Legends" chinois - ItalPassion<\/title>\n<meta name=\"description\" content=\"Il y a quelques jours, Maserati a cr\u00e9\u00e9 la surprise \u00e0 Chengdu, en Chine, en s\u2019invitant \u00e0 la c\u00e9l\u00e9bration du 10e anniversaire du jeu Honor of Kings, aussi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/it\/maserati\/maserati-da-un-contributo-di-alto-profilo-al-10-anniversario-della-lega-cinese-delle-leggende-harmonor-of-kings\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati fait une collaboration remarqu\u00e9e lors du 10e anniversaire d'Honor of Kings, le "League of Legends" chinois - 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