{"id":41300,"date":"2025-09-16T09:29:13","date_gmt":"2025-09-16T07:29:13","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41300"},"modified":"2025-09-16T09:29:13","modified_gmt":"2025-09-16T07:29:13","slug":"alfa-romeo-torna-nel-bel-paese-dopo-18-anni-di-assenza","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-revient-dans-ce-pays-dasie-apres-18-ans-dabsence\/","title":{"rendered":"L'Alfa Romeo torna nel paese asiatico dopo 18 anni di assenza"},"content":{"rendered":"
\"\"
Foto CNA<\/figcaption><\/figure>\n\n\n\n

Alfa Romeo<\/a> continua a farsi strada in Asia, un mercato in cui il marchio italiano fatica a trovare una strategia chiara. Dopo aver aprire uno showroom a Hong Kong nel 2023<\/a>, chiuso a Singapore nel febbraio 2025<\/a>il marchio del Biscione ha scelto di tornare... a Taiwan. Un annuncio simbolico, visto che arriva dopo 18 anni di assenza.<\/p>\n\n\n\n

Il 15 settembre 2025, in occasione di un evento ufficiale a Taipei, Alfa Romeo ha confermato il suo ritorno su questo mercato. Il marchio, che quest'anno celebra il suo 115\u00b0 anniversario, ha presentato due dei suoi modelli di punta: la Giulia e lo Stelvio. Ma la vera sorpresa \u00e8 stata la presenza della Junior, il nuovo SUV compatto di Stellantis, che sar\u00e0 in vendita a Taiwan nella prima met\u00e0 del 2026.<\/p>\n\n\n\n

Questo ritorno \u00e8 stato reso possibile dal gruppo Shangteng Automotive, guidato da Gao Yiyi, figlia del presidente di I-Mei, un attore industriale con una forte presenza locale. Insieme ai suoi genitori, Gao Yiyi ha dichiarato di voler sviluppare la presenza di marchi europei a Taiwan e di essere ottimista sul potenziale del mercato automobilistico locale.<\/p>\n\n\n\n

Tuttavia, questa scelta solleva degli interrogativi. Le vendite dell'Alfa Romeo in Asia rimangono modeste: 832 unit\u00e0 in Cina nel 2022, mentre in Giappone, nonostante sia la sua roccaforte regionale, il marchio \u00e8 passato da 1.671 immatricolazioni nel 2023 ad appena 963 nel 2024. In questo contesto, l'apertura di un concessionario a Taiwan potrebbe sembrare paradossale.<\/p>\n\n\n\n

Ma l'Alfa Romeo sta giocando una carta strategica. Taiwan \u00e8 un mercato di nicchia, ma caratterizzato da una clientela facoltosa e appassionata di automobili. Inoltre, la partnership con Shangteng Automotive fornisce una base solida, grazie soprattutto ai legami familiari ed economici con I-Mei.<\/p>\n\n\n\n

Infine, questo ritorno a Taiwan illustra una determinazione: nonostante le difficolt\u00e0, Alfa Romeo non vuole abbandonare l'Asia. Tra la chiusura di concessionari e l'apertura di nuovi, la strategia rimane di difficile lettura, ma il marchio continua a cercare il suo equilibrio. Dopo 18 anni di assenza, l'Alfa Romeo torna a Taiwan. Resta da vedere se la Giulia, lo Stelvio e presto la Junior riusciranno a conquistare questo mercato.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":41302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-41300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo revient dans ce pays d'Asie apr\u00e8s 18 ans d'absence - ItalPassion<\/title>\n<meta name=\"description\" content=\"Photo CNA Alfa Romeo poursuit son chemin en Asie, un march\u00e9 o\u00f9 la marque italienne peine \u00e0 trouver une strat\u00e9gie claire. 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