{"id":37391,"date":"2025-03-24T09:32:28","date_gmt":"2025-03-24T08:32:28","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37391"},"modified":"2025-03-24T09:32:30","modified_gmt":"2025-03-24T08:32:30","slug":"alfa-romeo-junior-ancora-piu-ordini-ma-perche","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-junior-toujours-plus-de-commandes-mais-pourquoi\/","title":{"rendered":"Alfa Romeo Junior: pi\u00f9 ordini che mai! Ma perch\u00e9?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Le Junior, le B-SUV d’Alfa Romeo<\/a>, semble enfin rencontrer le succ\u00e8s attendu. <\/strong>Mais que se cache-t-il derri\u00e8re cette acc\u00e9l\u00e9ration des commandes ? Lors de son lancement en avril 2024, le Junior<\/a> a rencontr\u00e9 un d\u00e9marrage plut\u00f4t lent. En effet, jusqu\u2019en octobre 2024, Alfa Romeo ne parvenait pas \u00e0 d\u00e9passer les 10 000 unit\u00e9s vendues, bien en de\u00e7\u00e0 des attentes pour un mod\u00e8le cens\u00e9 redynamiser la marque sur le march\u00e9 du B-SUV.<\/p>\n\n\n\n

Cependant, tout a chang\u00e9 en novembre 2024. <\/strong>\u00c0 partir de ce moment, les ventes ont mont\u00e9 en fl\u00e8che, atteignant l\u2019objectif de 20 000 unit\u00e9s en janvier 2025, pour d\u00e9passer les 22 000 unit\u00e9s d\u00e9but f\u00e9vrier. L’acc\u00e9l\u00e9ration des ventes ne semble pas \u00eatre un simple effet de hasard. Lors de notre d\u00e9placement pour l\u2019essai du Junior Q4, Alfa Romeo a confirm\u00e9 avoir d\u00e9pass\u00e9 les 30 000 commandes d\u00e8s le 19 mars 2025,<\/strong> un chiffre encore sup\u00e9rieur \u00e0 celui annonc\u00e9 quelques jours auparavant, \u00e0 savoir 27 000 commandes<\/a>. Des chiffres \u00e0 ne pas confondre avec les immatriculations !<\/p>\n\n\n\n

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Commandes Alfa Romeo Junior<\/figcaption><\/figure>\n\n\n\n

Cristiano Fiorio, Head of Alfa Romeo Global Marketing and Communication, nous a confirm\u00e9 que cette acc\u00e9l\u00e9ration \u00e9tait bien le r\u00e9sultat d’une intensification de la communication autour du mod\u00e8le, particuli\u00e8rement apr\u00e8s sa mise en avant au Mondial de l’Automobile.<\/strong> \u00c0 partir de ce moment, le Junior a occup\u00e9 une place plus importante dans les showrooms des concessionnaires, facilitant ainsi l’accessibilit\u00e9 et la visibilit\u00e9 du mod\u00e8le.<\/p>\n\n\n\n

Le Junior Q4 : un mod\u00e8le qui devrait encore booster les ventes<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Une autre \u00e9tape cl\u00e9 pour Alfa Romeo : l\u2019arriv\u00e9e du mod\u00e8le Q4. <\/strong>Ce mod\u00e8le, qui enrichit la gamme avec ses versions hybride de 136 ch, \u00e9lectrique de 156 ch et une version \u00e9lectrique haut de gamme de 280 ch, devrait r\u00e9pondre aux attentes de nouveaux consommateurs, attir\u00e9s par les voitures quatre roues motrices.<\/p>\n\n\n\n

Le Japon et le Mexique au programme<\/h2>\n\n\n\n

Le Junior ne sera pas r\u00e9serv\u00e9 \u00e0 l’Europe. Il s’appr\u00eate \u00e9galement \u00e0 \u00eatre commercialis\u00e9 dans deux nouveaux march\u00e9s : le Japon et le Mexique. <\/strong>Bien que des rumeurs circulent quant \u00e0 sa commercialisation aux \u00c9tats-Unis et au Canada, Alfa Romeo n\u2019a pour l’instant aucune intention de d\u00e9ployer le Junior dans ces r\u00e9gions.<\/p>\n\n\n\n

Le Japon, qui n’est pas encore friand de mod\u00e8les \u00e9lectriques, pourrait \u00eatre attir\u00e9 par la version hybride, et le Mexique, est un march\u00e9 en forte croissance pour les SUV.<\/p>\n\n\n\n

Quel objectif pour le Junior ? <\/h2>\n\n\n\n

Pour rappel, l’ancien CEO d’Alfa Romeo, Jean-Philippe Imparato, avait d\u00e9clar\u00e9 il y a environ un an<\/a> \u00ab le Junior devra faire du chiffre et rapporter des b\u00e9n\u00e9fices. Apporter aussi de l\u2019enthousiasme. Il n\u2019y a pas d\u2019objectifs de vente pr\u00e9cis [\u2026]le potentiel est l\u00e0, nous pouvons\u00a0en vendre de 50 \u00e0 70 000. <\/strong>Notre strat\u00e9gie est uniquement li\u00e9e aux commandes, l\u2019usine de Tychy est tr\u00e8s flexible et capable de s\u2019adapter \u00e0 une demande encore plus importante \u00bb.<\/p>\n\n\n\n

L\u2019objectif d’atteindre 5 000 commandes mensuelles en moyenne semble d\u00e9sormais \u00e0 port\u00e9e de main. C’est tout le bien que l’on souhaite \u00e0 la marque Alfa Romeo, qui doit aussi se concentrer sur les autres mod\u00e8les, comme la mise \u00e0 jour du Tonale<\/a>, et les lancements des nouveaux Stelvio et Giulia.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[403],"class_list":["post-37391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-junior","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior : toujours plus de commandes ! 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