{"id":34653,"date":"2024-09-11T20:46:30","date_gmt":"2024-09-11T18:46:30","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34653"},"modified":"2024-09-11T20:46:33","modified_gmt":"2024-09-11T18:46:33","slug":"alfa-romeo-perche-la-scelta-di-berlino-come-ambientazione-de-la-casa-de-papel-non-e-innocente","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/","title":{"rendered":"Alfa Romeo: perch\u00e9 la scelta di Berlino, un personaggio di Casa de Papel, non \u00e8 innocente?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-1024x683.jpg\" alt=\"\" class=\"wp-image-34651\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Alfa Romeo vuole lasciare il segno con la<a href=\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/una-star-de-la-casa-de-papel-per-una-pubblicita-del-nuovo-suv-alfa-romeo\/\">a campagna pubblicitaria per il suo nuovo SUV, l'Alfa Romeo Junior<\/a>chiamando Pedro Gonz\u00e1lez Alonso, l'attore che interpreta il personaggio di Berlino in <em>La Casa di Carta<\/em>. <strong>Una scelta strategica tutt'altro che irrilevante, <\/strong>per catturare l'attenzione di un pubblico pi\u00f9 giovane. Ma perch\u00e9 questo personaggio e cosa rivela questa scelta sulla strategia di marketing dell'Alfa Romeo?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una connessione emotiva piuttosto che una semplice pubblicit\u00e0 tecnica<\/h2>\n\n\n\n<p>La campagna, intitolata <strong>\"Imparare ad amare di nuovo<\/strong>Questo segna una rottura con la pubblicit\u00e0 tradizionale delle automobili, che si concentra esclusivamente sulle prestazioni o sulle specifiche tecniche. <strong>Alfa Romeo adotta un approccio emozionale<\/strong>. Il marchio italiano vuole riaccendere la passione dei suoi clienti attuali, aprendosi al contempo a nuovi clienti. <strong>una nuova generazione <\/strong>che forse non conoscono ancora il patrimonio dell'Alfa Romeo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-1024x636.jpg\" alt=\"\" class=\"wp-image-34657\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-1024x636.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-300x186.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-768x477.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-561x348.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-1122x697.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-265x165.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-531x330.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-364x226.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-728x452.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-608x377.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-758x471.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-1152x715.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2-600x373.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Utilizzando Berlin, una figura carismatica ed emblematica della serie di successo <em>La Casa di Carta<\/em>Alfa Romeo fa una dichiarazione forte: il nuovo SUV Junior non \u00e8 solo un veicolo, ma un oggetto del desiderio. <strong>Il personaggio di Berlino, <\/strong>noto per la sua audacia, il suo carisma e la sua raffinatezza, <strong>incarna l'immagine che il marchio vuole trasmettere<\/strong> attraverso il suo modello. Il SUV \u00e8 progettato per chi non si accontenta di seguire le regole, ma vuole distinguersi dalla massa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una campagna che si rivolge al di l\u00e0 della comunit\u00e0 degli Alfisti<\/h2>\n\n\n\n<p>Il designer Alejandro Mesonero-Romanos lo ha detto chiaramente diversi mesi fa: <a href=\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/il-designer-di-lalfa-romeo-junior-milano-conferma-che-non-e-solo-per-gli-alfieri\/\">l'Alfa Romeo Junior non \u00e8 solo per i puristi del marchio<\/a>. In questa campagna, <strong>L'Alfa Romeo si rivolge a un pubblico molto pi\u00f9 ampio,<\/strong> un segmento di mercato finora poco esplorato dal marchio italiano. Il nuovo SUV \u00e8 destinato a competere direttamente con i modelli Mini e Audi, marchi molto popolari tra le giovani generazioni.<\/p>\n\n\n\n<p>La scelta di Berlino, e per estensione di Pedro Alonso, ha lo scopo di <strong>un pubblico pi\u00f9 giovane,<\/strong> con una passione per le tendenze e la cultura popolare. I giovani adulti, in particolare<strong> millennials e la Generazione Z,<\/strong> rappresentano un segmento chiave che il marchio sta cercando di conquistare. Alfa Romeo lo sa bene: <strong>questi consumatori non sempre conoscono la storia dell'Alfa,<\/strong> ma sono sensibili all'immagine e ai valori che un marchio trasmette. \u00c8 qui che entra in gioco Berlino, con la sua aura di sicurezza, raffinatezza e anticonformismo, qualit\u00e0 che risuonano fortemente con questa generazione.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Berlino, un personaggio che parla sia agli uomini che alle donne<\/h2>\n\n\n\n<p>Se analizziamo il personaggio di Berlin in modo pi\u00f9 approfondito, il suo carisma complesso \u00e8 una risorsa che si rivolge sia agli uomini che alle donne di questo gruppo target. <strong>Per gli uomini<\/strong>Berlino rappresenta un ideale di potere, controllo e leadership, valori che molte persone desiderano vedere nelle loro auto. Il nuovo SUV diventa cos\u00ec un simbolo di padronanza della strada, proprio come Berlino, che domina ogni situazione a modo suo. <em>La Casa di Carta<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-1024x683.jpg\" alt=\"\" class=\"wp-image-34654\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-roemo-berlin-6.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Per le donne<\/strong>Berlino incarna anche una combinazione di forza e raffinatezza, una dualit\u00e0 che seduce. Scegliendo questo carattere, Alfa Romeo lancia un messaggio sottile alle donne: lo Junior non \u00e8 solo un SUV potente, ma \u00e8 anche elegante, sofisticato e rivolto a chi cerca un veicolo in grado di accompagnarle con stile nella vita quotidiana.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-1024x683.jpg\" alt=\"\" class=\"wp-image-34655\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un'offensiva per conquistare un nuovo pubblico<\/h2>\n\n\n\n<p>L'Alfa Romeo non fa mistero delle sue ambizioni. Con il lancio del SUV Junior, il marchio intende <strong>conquistare clienti dai marchi concorrenti<\/strong>. Collaborando con un'azienda <em>La Casa di Carta<\/em>L'Alfa Romeo si rivolge direttamente ai giovani adulti, che sono pi\u00f9 inclini ad associare un marchio a uno stile di vita e a dei valori piuttosto che alla sua storia.<\/p>\n\n\n\n<p>L'uso di Berlino in questa campagna \u00e8 <strong>un modo per l'Alfa Romeo di entrare nella cultura popolare moderna<\/strong>Per entrare in contatto emotivo con una generazione che apprezza l'indipendenza e l'anticonformismo e aspira all'audacia, all'eleganza e alle prestazioni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una scelta di marketing calcolata<\/h2>\n\n\n\n<p>Berlino scelta per la campagna pubblicitaria di Alfa Romeo Junior<strong> un approccio calcolato per riposizionare il marchio per una nuova generazione<\/strong> che magari non conoscono il suo passato, ma che sono pronti ad abbracciare un'auto elegante, audace e raffinata. Alfa Romeo vuole entrare nel mondo dei giovani consumatori utilizzando una delle icone della cultura pop di oggi, pur rimanendo fedele al proprio DNA.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-1024x683.jpg\" alt=\"\" class=\"wp-image-34656\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-berlin-4.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alfa Romeo : pourquoi le choix de Berlin, personnage de la Casa de Papel, n&#039;est pas innocent ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alfa Romeo souhaite marquer les esprits avec la campagne publicitaire de son nouveau SUV, l\u2019Alfa Romeo Junior, en faisant appel \u00e0 Pedro Gonz\u00e1lez Alonso,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-perche-la-scelta-di-berlino-come-ambientazione-de-la-casa-de-papel-non-e-innocente\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo : pourquoi le choix de Berlin, personnage de la Casa de Papel, n&#039;est pas innocent ? - ItalPassion\" \/>\n<meta property=\"og:description\" content=\"Alfa Romeo souhaite marquer les esprits avec la campagne publicitaire de son nouveau SUV, l\u2019Alfa Romeo Junior, en faisant appel \u00e0 Pedro Gonz\u00e1lez Alonso,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-perche-la-scelta-di-berlino-come-ambientazione-de-la-casa-de-papel-non-e-innocente\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T18:46:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T18:46:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/it\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Alfa Romeo : pourquoi le choix de Berlin, personnage de la Casa de Papel, n&rsquo;est pas innocent ?\",\"datePublished\":\"2024-09-11T18:46:30+00:00\",\"dateModified\":\"2024-09-11T18:46:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/\"},\"wordCount\":814,\"commentCount\":14,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg\",\"articleSection\":[\"Alfa Romeo\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/\",\"url\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/\",\"name\":\"Alfa Romeo : pourquoi le choix de Berlin, personnage de la Casa de Papel, n'est pas innocent ? - ItalPassion\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg\",\"datePublished\":\"2024-09-11T18:46:30+00:00\",\"dateModified\":\"2024-09-11T18:46:33+00:00\",\"description\":\"Alfa Romeo souhaite marquer les esprits avec la campagne publicitaire de son nouveau SUV, l\u2019Alfa Romeo Junior, en faisant appel \u00e0 Pedro Gonz\u00e1lez Alonso,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#primaryimage\",\"url\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg\",\"contentUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.italpassion.fr\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alfa Romeo : pourquoi le choix de Berlin, personnage de la Casa de Papel, n&rsquo;est pas innocent ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.italpassion.fr\/it\/#website\",\"url\":\"https:\/\/www.italpassion.fr\/it\/\",\"name\":\"ItalPassion\",\"description\":\"Les Passionn\u00e9s d&#039;Automobiles Italiennes\",\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.italpassion.fr\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.italpassion.fr\/it\/#organization\",\"name\":\"Italpassion\",\"url\":\"https:\/\/www.italpassion.fr\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.italpassion.fr\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg\",\"contentUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg\",\"width\":696,\"height\":696,\"caption\":\"Italpassion\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/italpassion\",\"https:\/\/x.com\/italpassion\",\"https:\/\/www.instagram.com\/italpassionfr\/\",\"https:\/\/www.youtube.com\/channel\/UCleq-ByQaA42OjhopwevRjQ\",\"https:\/\/www.facebook.com\/italpassion.en\/\",\"https:\/\/www.facebook.com\/italpassion.it\/\",\"https:\/\/www.facebook.com\/italpassion.de\/\",\"https:\/\/www.facebook.com\/italpassion.ja\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.italpassion.fr\/it\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\",\"name\":\"Alexandre Filluzeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.italpassion.fr\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg\",\"contentUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg\",\"caption\":\"Alexandre Filluzeau\"},\"description\":\"Fondateur du site ItalPassion, passionn\u00e9 de voitures italiennes et de l'Italie en g\u00e9n\u00e9ral. J'apporte un regard critique et technique aux actualit\u00e9s des marques italiennes quand cela est possible. Propri\u00e9taire d'une Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia et Ducati 695. Ex-propri\u00e9taire d'une Alfa Romeo Giulia.\",\"sameAs\":[\"https:\/\/www.italpassion.fr\/\"],\"url\":\"https:\/\/www.italpassion.fr\/it\/author\/alexandre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alfa Romeo: perch\u00e9 la scelta di Berlino, personaggio di Casa de Papel, non \u00e8 innocente? - ItalPassion","description":"L'Alfa Romeo spera di lasciare il segno con la campagna pubblicitaria del suo nuovo SUV, l'Alfa Romeo Junior, ricorrendo ai servizi di Pedro Gonz\u00e1lez Alonso,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-perche-la-scelta-di-berlino-come-ambientazione-de-la-casa-de-papel-non-e-innocente\/","og_locale":"it_IT","og_type":"article","og_title":"Alfa Romeo : pourquoi le choix de Berlin, personnage de la Casa de Papel, n'est pas innocent ? - ItalPassion","og_description":"Alfa Romeo souhaite marquer les esprits avec la campagne publicitaire de son nouveau SUV, l\u2019Alfa Romeo Junior, en faisant appel \u00e0 Pedro Gonz\u00e1lez Alonso,","og_url":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-perche-la-scelta-di-berlino-come-ambientazione-de-la-casa-de-papel-non-e-innocente\/","og_site_name":"ItalPassion","article_publisher":"https:\/\/www.facebook.com\/italpassion","article_published_time":"2024-09-11T18:46:30+00:00","article_modified_time":"2024-09-11T18:46:33+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg","type":"image\/jpeg"}],"author":"Alexandre Filluzeau","twitter_card":"summary_large_image","twitter_creator":"@italpassion","twitter_site":"@italpassion","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#article","isPartOf":{"@id":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/"},"author":{"name":"Alexandre Filluzeau","@id":"https:\/\/www.italpassion.fr\/it\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0"},"headline":"Alfa Romeo : pourquoi le choix de Berlin, personnage de la Casa de Papel, n&rsquo;est pas innocent ?","datePublished":"2024-09-11T18:46:30+00:00","dateModified":"2024-09-11T18:46:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/"},"wordCount":814,"commentCount":14,"publisher":{"@id":"https:\/\/www.italpassion.fr\/it\/#organization"},"image":{"@id":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg","articleSection":["Alfa Romeo"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/","url":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/","name":"Alfa Romeo: perch\u00e9 la scelta di Berlino, personaggio di Casa de Papel, non \u00e8 innocente? - ItalPassion","isPartOf":{"@id":"https:\/\/www.italpassion.fr\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#primaryimage"},"image":{"@id":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg","datePublished":"2024-09-11T18:46:30+00:00","dateModified":"2024-09-11T18:46:33+00:00","description":"L'Alfa Romeo spera di lasciare il segno con la campagna pubblicitaria del suo nuovo SUV, l'Alfa Romeo Junior, ricorrendo ai servizi di Pedro Gonz\u00e1lez Alonso,","breadcrumb":{"@id":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#primaryimage","url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg","contentUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/alfa-romeo-pourquoi-le-choix-de-berlin-personnage-de-la-casa-de-papel-nest-pas-innocent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.italpassion.fr\/it\/"},{"@type":"ListItem","position":2,"name":"Alfa Romeo : pourquoi le choix de Berlin, personnage de la Casa de Papel, n&rsquo;est pas innocent ?"}]},{"@type":"WebSite","@id":"https:\/\/www.italpassion.fr\/it\/#website","url":"https:\/\/www.italpassion.fr\/it\/","name":"ItalPassion","description":"Appassionati di auto italiane","publisher":{"@id":"https:\/\/www.italpassion.fr\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.italpassion.fr\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.italpassion.fr\/it\/#organization","name":"Italpassion","url":"https:\/\/www.italpassion.fr\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.italpassion.fr\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg","contentUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg","width":696,"height":696,"caption":"Italpassion"},"image":{"@id":"https:\/\/www.italpassion.fr\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/italpassion","https:\/\/x.com\/italpassion","https:\/\/www.instagram.com\/italpassionfr\/","https:\/\/www.youtube.com\/channel\/UCleq-ByQaA42OjhopwevRjQ","https:\/\/www.facebook.com\/italpassion.en\/","https:\/\/www.facebook.com\/italpassion.it\/","https:\/\/www.facebook.com\/italpassion.de\/","https:\/\/www.facebook.com\/italpassion.ja\/"]},{"@type":"Person","@id":"https:\/\/www.italpassion.fr\/it\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0","name":"Alexandre Filluzeau","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.italpassion.fr\/it\/#\/schema\/person\/image\/","url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg","contentUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg","caption":"Alexandre Filluzeau"},"description":"Fondatore del sito ItalPassion, appassionato di auto italiane e dell'Italia in generale. Porto un occhio critico e tecnico alle notizie dei marchi italiani, quando possibile. Proprietario di una Maserati GranTurismo, di un'Alfa Romeo MiTo, di una Lancia Fulvia e di una Ducati 695. Ex proprietario di un'Alfa Romeo Giulia.","sameAs":["https:\/\/www.italpassion.fr\/"],"url":"https:\/\/www.italpassion.fr\/it\/author\/alexandre\/"}]}},"_links":{"self":[{"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/posts\/34653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/comments?post=34653"}],"version-history":[{"count":2,"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/posts\/34653\/revisions"}],"predecessor-version":[{"id":34659,"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/posts\/34653\/revisions\/34659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/media\/34651"}],"wp:attachment":[{"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/media?parent=34653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/categories?post=34653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.italpassion.fr\/it\/wp-json\/wp\/v2\/tags?post=34653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}