{"id":33805,"date":"2024-04-19T14:53:48","date_gmt":"2024-04-19T12:53:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33805"},"modified":"2024-04-19T14:53:50","modified_gmt":"2024-04-19T12:53:50","slug":"da-milano-a-junior-lalfa-romeo-temeva-di-perdere-50-dei-suoi-clienti","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/it\/alfa-romeo\/de-milano-a-junior-alfa-romeo-a-eu-peur-de-perdre-50-des-clients\/","title":{"rendered":"Da Milano a Junior: Alfa Romeo temeva di perdere 50 clienti %"},"content":{"rendered":"
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Il cambio di nome del nuovo SUV daAlfa Romeo<\/a>da Milano a Junior \u00e8 stata una vera e propria soap opera. Jean Philippe Imparato, CEO del marchio, svela i retroscena di una decisione presa sotto pressione politica ed economica.<\/strong><\/p>\n\n\n\n

Quando il 10 aprile \u00e8 stato presentato il nuovo SUV compatto dell'Alfa Romeo, c'era una grande sorpresa in serbo per gli appassionati del marchio del Biscione. Inizialmente battezzato \"Milano\", in omaggio alla citt\u00e0 natale del marchio, il nome del veicolo \u00e8 stato rapidamente cambiato in \"Junior\".<\/a>. Le ragioni di questo cambiamento inatteso sono molto specifiche, come spiega Jean Philippe Imparato.<\/p>\n\n\n\n

Il nome \"Milano\" ha suscitato polemiche, anche perch\u00e9 il veicolo \u00e8 prodotto in Polonia e non in Italia. La polemica ha raggiunto proporzioni tali da indurre personalit\u00e0 politiche, tra le quali il \u00c8 intervenuto il ministro Adolfo Urso,<\/a> suggerendo che il nome potrebbe essere considerato illegale <\/strong>a causa della potenziale confusione che potrebbe creare nei consumatori. Imparato, che ha un'esperienza di tre decenni nell'industria automobilistica, ha valutato subito i rischi: \"Entrare in conflitto con il mondo politico significa perdere automaticamente 50% dei nostri clienti\".<\/strong>ha confidato in un'intervista a Sky.<\/p>\n\n\n\n

La decisione di cambiare il nostro nome non \u00e8 stata facile, ma \u00e8 stata una necessit\u00e0 per preservare l'immagine del marchio e prevenire l'erosione della sua base di clienti<\/strong>. Imparato fa notare che, pur non ritenendo che il nome \"Milano\" violasse la legge, ha scelto di sostituirlo per porre fine a tutte le controversie.<\/strong> \"Avevamo previsto almeno 50 nomi alternativi per questo modello e, alla fine, la questione del nome non \u00e8 cos\u00ec cruciale\", dice.<\/p>\n\n\n\n

L'Amministratore Delegato punta su una fase di calma del sentiment e ritiene che la controversia sar\u00e0 probabilmente dimenticata nel giro di una settimana.<\/strong> Tuttavia, esclude categoricamente la possibilit\u00e0 di rimpatriare la produzione in Italia, poich\u00e9 nessuno dei siti produttivi italiani \u00e8 attualmente in grado di produrre veicoli sulla piattaforma CMP.<\/p>\n\n\n\n

Alfa Romeo ha in programma il lancio di una serie di nuovi modelli nei prossimi anni, tra cui le nuove versioni della le Alfa Romeo Giulia e Stelvio, che saranno prodotte a Cassino, in Italia,<\/strong> sulla piattaforma STLA Large. Imparato rimane quindi fedele alla sua visione di rafforzare la presenza industriale dell'Alfa Romeo in Italia, navigando abilmente attraverso le attuali sfide politiche ed economiche.<\/p>\n\n\n\n

Per approfondire, abbiamo gi\u00e0 accennato al tema del perch\u00e9 \u00e8 stata colpita la Milano\/Junior e non le Fiat 500 e 600<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[364],"class_list":["post-33805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-milano","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nDe Milano \u00e0 Junior : Alfa Romeo a eu peur de perdre 50 % des clients - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le changement de nom du nouveau SUV d'Alfa Romeo, de Milano \u00e0 Junior, a \u00e9t\u00e9 un v\u00e9ritable feuilleton. 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