{"id":31704,"date":"2023-08-10T22:16:08","date_gmt":"2023-08-10T20:16:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31704"},"modified":"2023-08-10T22:16:11","modified_gmt":"2023-08-10T20:16:11","slug":"in-questo-paese-che-batte-gli-accordi-di-vendita-per-la-ferrari-1-cliente-su-4-e-una-donna","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/it\/ferrari\/dans-ce-pays-qui-bat-des-records-de-ventes-pour-ferrari-1-client-sur-4-est-une-femme\/","title":{"rendered":"In questo paese, dove la Ferrari batte i record di vendita, 1 cliente su 4 \u00e8 una donna!"},"content":{"rendered":"
\"ferrari<\/figure>\n\n\n\n

Ferrari<\/a> non riguarda solo le persone. In Cina, il Paese pi\u00f9 popoloso al mondo e uno dei pi\u00f9 importanti per il mercato delle auto di lusso, il marchio italiano ha conquistato il cuore e il portafoglio delle donne. <\/strong><\/p>\n\n\n\n

Secondo fonti vicine alla questione citate da Bloomberg, 26 % delle supercar vendute dalla Ferrari negli ultimi cinque anni nel Regno Unito sono state acquistate da clienti donne.<\/strong> Si tratta di un record assoluto per la Casa di Maranello, che mai prima d'ora aveva avuto pi\u00f9 di un quarto dei suoi clienti donne.<\/p>\n\n\n\n

Questo dato impressionante testimonia il cambiamento di mentalit\u00e0 e di comportamento dei consumatori cinesi, sempre pi\u00f9 attratti da auto prestigiose e ad alte prestazioni. <\/p>\n\n\n\n

Riflette anche la strategia della Ferrari di adattare la propria gamma e la propria immagine a questo pubblico femminile esigente e appassionato con la Roma e, pi\u00f9 recentemente, con la Purosangue.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Nella Cina continentale, escluse Hong Kong e Taiwan, L'anno scorso la Ferrari ha venduto circa 1.600 veicoli,<\/strong> il doppio rispetto a qualche anno fa. La regione rappresenta ora il 12% delle vendite mondiali della Ferrari, il che la rende un mercato strategico per l'azienda del cavallino rampante.<\/p>\n\n\n\n

Anni<\/th>Vendite in Cina<\/th><\/tr><\/thead>
2022<\/td>1552<\/td><\/tr>
2021<\/td>899<\/td><\/tr>
2020<\/td>456<\/td><\/tr>
2019<\/td>836<\/td><\/tr>
2018<\/td>695<\/td><\/tr>
2017<\/td>617<\/td><\/tr>
2016<\/td>619<\/td><\/tr>
2015<\/td>610<\/td><\/tr>
2014<\/td>675<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-31704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nDans ce pays qui bat des records de ventes pour Ferrari, 1 client sur 4 est une femme ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari n\u2019est pas qu'une affaire d\u2019hommes. 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