{"id":31335,"date":"2023-03-17T12:54:33","date_gmt":"2023-03-17T11:54:33","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31335"},"modified":"2023-03-29T14:09:59","modified_gmt":"2023-03-29T12:09:59","slug":"lamborghini-turnover-a-237-miliardi-doppio-beneficio-nel-2022","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/it\/lamborghini\/lamborghini-chiffre-daffaires-a-237-milliards-e-double-son-benefice-en-2022\/","title":{"rendered":"Lamborghini: fatturato di 2,37 miliardi di euro, raddoppio degli utili nel 2022"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Dopo la Ferrari, poi la Maserati, eravamo in attesa della presentazione dei numeri del gruppo Audi, proprietario del marchio Lamborghini<\/a>L'obiettivo di questo studio \u00e8 quello di scoprire la posizione del marchio in termini di redditivit\u00e0 rispetto ai suoi concorrenti. Come i suoi cugini italiani, Lamborghini ha avuto un ottimo anno nel 2022 con un fatturato di 2,37 miliardi di euro (+21,9 nel terzo trimestre) e un utile di 614 milioni di euro (+56,4 nel terzo trimestre).<\/strong><\/p>\n\n\n\n

Pertanto, i marchi di auto di lusso non stanno vivendo una crisi perch\u00e9, dopo un anno record nel 2022 con 9233 consegne di Lamborgini<\/a>Anche la redditivit\u00e0 \u00e8 in netto aumento. Un record nella storia del marchio.<\/p>\n\n\n\n

Lamborghini deve questo successo alla sua, solo, 3 modelli <\/strong>per le quali vengono regolarmente lanciate edizioni speciali, come la Huracan Tecnica o la Prestazioni della Urus<\/a>. Per questo motivo, riesce a realizzare regolarmente nuovi prodotti a partire da modelli vecchi di diversi anni.<\/p>\n\n\n\n

Deve la sua redditivit\u00e0 anche al suo condivisione della tecnologia<\/strong> con altri marchi del Gruppo Volkswagen, che possiede Audi. Ad esempio, la piattaforma della Lamborghini Urus \u00e8 condivisa con le Audi Q7, Audi Q8 e Bentayga. Un altro esempio \u00e8 la piattaforma condivisa tra la Lamborghini Huracan e l'Audi R8.<\/p>\n\n\n\n

La Aventador non \u00e8 pi\u00f9 ordinabile da diversi mesi, in quanto la sua sostituta LB744 con il nuovo motore V12 PHEV da 1015 CV<\/a> sar\u00e0 presentata tra poche settimane. Sicuramente permetter\u00e0 alla Lamborghini di raggiungere un nuovo traguardo, superando le 10.000 consegne<\/strong>La strategia dell'azienda \u00e8 quella di aumentare il fatturato, mantenendo un margine operativo di almeno il 25 %.<\/p>\n\n\n\n

In confronto, il miglior studente italiano \u00e8 la Ferrari. Il marchio di propriet\u00e0 di Stellantis, Maserati, se raddoppia la redditivit\u00e0 nel 2022<\/a>C'\u00e8 ancora margine di miglioramento. <\/p>\n\n\n\n

<\/th>Maserati<\/th>Ferrari<\/th>Lamborghini<\/th><\/tr><\/thead>
Vendite 2022<\/td>25 900<\/td>13 221<\/td>9 233<\/td><\/tr>
CA 2022<\/td>2,32 miliardi di euro<\/td>5,09 miliardi di euro<\/td>2,375 miliardi di euro<\/td><\/tr>
Utile netto 2022<\/td>201 milioni di euro<\/td>939 milioni di euro<\/td>614 milioni di euro<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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