{"id":52459,"date":"2026-07-20T18:20:07","date_gmt":"2026-07-20T16:20:07","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=52459"},"modified":"2026-07-20T12:45:13","modified_gmt":"2026-07-20T10:45:13","slug":"maserati-intenta-lograr-lo-que-coca-cola-y-mcdonalds-no-han-conseguido-un-anuncio-realizado-integramente-con-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/","title":{"rendered":"Maserati intenta lograr lo que Coca-Cola y McDonald\u2019s no han conseguido: un anuncio creado \u00edntegramente con IA"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg\" alt=\"\" class=\"wp-image-52483\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La inteligencia artificial sigue revolucionando el mundo de la publicidad, y <a href=\"https:\/\/www.italpassion.fr\/es\/maserati\/\">Maserati<\/a> acaba de dar un nuevo paso adelante. La marca del Tridente acaba de presentar un v\u00eddeo promocional realizado \u00edntegramente con ayuda de la IA, una apuesta decidida que acompa\u00f1a al reposicionamiento de su nueva <a href=\"https:\/\/www.italpassion.fr\/es\/coches\/maserati-granturismo-ii\/\">GranTurismo<\/a>. Mientras que las campa\u00f1as generadas por inteligencia artificial suscitan tanto entusiasmo como cr\u00edticas, el fabricante italiano apuesta por utilizar esta tecnolog\u00eda para reforzar su imagen de marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una Nueva York paralizada para poner en escena el GranTurismo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En este nuevo v\u00eddeo, Maserati cuenta m\u00e1s una historia que una simple demostraci\u00f3n automovil\u00edstica. Las calles de Nueva York est\u00e1n desiertas, como suspendidas en el tiempo. Al volante del nuevo GranTurismo, Alessandro Del Piero recorre esta ciudad silenciosa sin pronunciar una sola palabra. Solo resuenan el rugido del V6 Nettuno y algunas frases que marcan la pauta: \u00abIt\u2019s now or never\u00bb, \u00abEven when the world stops, dreamers never do\u00bb o tambi\u00e9n \u00abWe are Italian. We love to dream and eventually we make it real\u00bb.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para el fabricante de M\u00f3dena, esta campa\u00f1a ilustra tambi\u00e9n su ambici\u00f3n de volver a situarse en primera l\u00ednea del panorama internacional con una gama renovada, al tiempo que rinde homenaje a la excelencia italiana. Alessandro Del Piero, figura emblem\u00e1tica del f\u00fatbol italiano, encarna esta voluntad de convertir los sue\u00f1os en realidad.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Maserati GranTurismo x Alessandro Del Piero | Never Stop Dreaming\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8v_SxGQ_MQk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un anuncio de 100 % IA\u2026 en un debate que no deja de crecer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, el verdadero tema de esta campa\u00f1a es otro: Maserati afirma abiertamente que el v\u00eddeo se ha creado \u00edntegramente gracias a la inteligencia artificial, en colaboraci\u00f3n con la agencia creativa Migrante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta decisi\u00f3n se produce en un momento en el que el uso de la IA en la publicidad sigue siendo un tema muy controvertido. Las campa\u00f1as de Coca-Cola, en particular, han sido muy criticadas por su aspecto, considerado artificial y carente de emoci\u00f3n, hasta el punto de que algunos observadores han llegado a hablar de una \u00abpesadilla sin alma\u00bb. M\u00e1s recientemente, McDonald\u2019s tambi\u00e9n se ha visto envuelto en una importante pol\u00e9mica con un anuncio navide\u00f1o generado por IA, que finalmente fue retirado de YouTube tras las numerosas burlas que suscit\u00f3 por sus movimientos poco realistas y su aspecto demasiado artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, los profesionales del sector recuerdan que la inteligencia artificial no es m\u00e1s que una herramienta. Tal y como subrayan varios expertos en marketing, una buena indicaci\u00f3n no sustituye ni a una idea creativa ni a una verdadera estrategia de comunicaci\u00f3n. Cuando se utiliza en un universo deliberadamente ficticio, la IA puede, por el contrario, reforzar una direcci\u00f3n art\u00edstica en lugar de intentar imitar torpemente la realidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maserati apuesta por la emoci\u00f3n m\u00e1s que por la demostraci\u00f3n tecnol\u00f3gica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta campa\u00f1a, Maserati parece haber aprendido la lecci\u00f3n. En lugar de multiplicar los efectos espectaculares, el v\u00eddeo adopta un ritmo contemplativo en el que la IA sirve, ante todo, para crear una atm\u00f3sfera. La ciudad desierta, la luz del atardecer y la banda sonora minimalista crean un universo casi irreal que acompa\u00f1a de forma natural el mensaje del fabricante. Ahora queda por ver c\u00f3mo acoger\u00e1 el p\u00fablico este anuncio.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":52483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-52459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maserati tente de r\u00e9ussir ce que Coca-Cola et McDonald&#039;s ont rat\u00e9 : une publicit\u00e9 enti\u00e8rement r\u00e9alis\u00e9e en IA - ItalPassion<\/title>\n<meta name=\"description\" content=\"L&#039;intelligence artificielle continue de bouleverser le monde de la publicit\u00e9, et Maserati vient de franchir un nouveau cap. La marque au Trident vient de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-intenta-lograr-lo-que-coca-cola-y-mcdonalds-no-han-conseguido-un-anuncio-realizado-integramente-con-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati tente de r\u00e9ussir ce que Coca-Cola et McDonald&#039;s ont rat\u00e9 : une publicit\u00e9 enti\u00e8rement r\u00e9alis\u00e9e en IA - ItalPassion\" \/>\n<meta property=\"og:description\" content=\"L&#039;intelligence artificielle continue de bouleverser le monde de la publicit\u00e9, et Maserati vient de franchir un nouveau cap. La marque au Trident vient de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-intenta-lograr-lo-que-coca-cola-y-mcdonalds-no-han-conseguido-un-anuncio-realizado-integramente-con-inteligencia-artificial\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-20T16:20:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Maserati tente de r\u00e9ussir ce que Coca-Cola et McDonald&rsquo;s ont rat\u00e9 : une publicit\u00e9 enti\u00e8rement r\u00e9alis\u00e9e en IA\",\"datePublished\":\"2026-07-20T16:20:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/\"},\"wordCount\":559,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg\",\"articleSection\":[\"Maserati\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/\",\"url\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/\",\"name\":\"Maserati tente de r\u00e9ussir ce que Coca-Cola et McDonald's ont rat\u00e9 : une publicit\u00e9 enti\u00e8rement r\u00e9alis\u00e9e en IA - ItalPassion\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg\",\"datePublished\":\"2026-07-20T16:20:07+00:00\",\"description\":\"L'intelligence artificielle continue de bouleverser le monde de la publicit\u00e9, et Maserati vient de franchir un nouveau cap. La marque au Trident vient de\",\"breadcrumb\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#primaryimage\",\"url\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg\",\"contentUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.italpassion.fr\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maserati tente de r\u00e9ussir ce que Coca-Cola et McDonald&rsquo;s ont rat\u00e9 : une publicit\u00e9 enti\u00e8rement r\u00e9alis\u00e9e en IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/#website\",\"url\":\"https:\/\/www.italpassion.fr\/es\/\",\"name\":\"ItalPassion\",\"description\":\"Les Passionn\u00e9s d&#039;Automobiles Italiennes\",\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.italpassion.fr\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/#organization\",\"name\":\"Italpassion\",\"url\":\"https:\/\/www.italpassion.fr\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg\",\"contentUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg\",\"width\":696,\"height\":696,\"caption\":\"Italpassion\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/italpassion\",\"https:\/\/x.com\/italpassion\",\"https:\/\/www.instagram.com\/italpassionfr\/\",\"https:\/\/www.youtube.com\/channel\/UCleq-ByQaA42OjhopwevRjQ\",\"https:\/\/www.facebook.com\/italpassion.en\/\",\"https:\/\/www.facebook.com\/italpassion.it\/\",\"https:\/\/www.facebook.com\/italpassion.de\/\",\"https:\/\/www.facebook.com\/italpassion.ja\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\",\"name\":\"Alexandre Filluzeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg\",\"contentUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg\",\"caption\":\"Alexandre Filluzeau\"},\"description\":\"Fondateur du site ItalPassion, passionn\u00e9 de voitures italiennes et de l'Italie en g\u00e9n\u00e9ral. J'apporte un regard critique et technique aux actualit\u00e9s des marques italiennes quand cela est possible. Propri\u00e9taire d'une Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia et Ducati 695. Ex-propri\u00e9taire d'une Alfa Romeo Giulia.\",\"sameAs\":[\"https:\/\/www.italpassion.fr\/\"],\"url\":\"https:\/\/www.italpassion.fr\/es\/author\/alexandre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maserati intenta lograr lo que Coca-Cola y McDonald's no han conseguido: un anuncio creado \u00edntegramente con IA - ItalPassion","description":"La inteligencia artificial sigue revolucionando el mundo de la publicidad, y Maserati acaba de dar un nuevo paso adelante. La marca del Tridente acaba de","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-intenta-lograr-lo-que-coca-cola-y-mcdonalds-no-han-conseguido-un-anuncio-realizado-integramente-con-inteligencia-artificial\/","og_locale":"es_ES","og_type":"article","og_title":"Maserati tente de r\u00e9ussir ce que Coca-Cola et McDonald's ont rat\u00e9 : une publicit\u00e9 enti\u00e8rement r\u00e9alis\u00e9e en IA - ItalPassion","og_description":"L'intelligence artificielle continue de bouleverser le monde de la publicit\u00e9, et Maserati vient de franchir un nouveau cap. La marque au Trident vient de","og_url":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-intenta-lograr-lo-que-coca-cola-y-mcdonalds-no-han-conseguido-un-anuncio-realizado-integramente-con-inteligencia-artificial\/","og_site_name":"ItalPassion","article_publisher":"https:\/\/www.facebook.com\/italpassion","article_published_time":"2026-07-20T16:20:07+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg","type":"image\/jpeg"}],"author":"Alexandre Filluzeau","twitter_card":"summary_large_image","twitter_creator":"@italpassion","twitter_site":"@italpassion","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#article","isPartOf":{"@id":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/"},"author":{"name":"Alexandre Filluzeau","@id":"https:\/\/www.italpassion.fr\/es\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0"},"headline":"Maserati tente de r\u00e9ussir ce que Coca-Cola et McDonald&rsquo;s ont rat\u00e9 : une publicit\u00e9 enti\u00e8rement r\u00e9alis\u00e9e en IA","datePublished":"2026-07-20T16:20:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/"},"wordCount":559,"commentCount":3,"publisher":{"@id":"https:\/\/www.italpassion.fr\/es\/#organization"},"image":{"@id":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg","articleSection":["Maserati"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/","url":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/","name":"Maserati intenta lograr lo que Coca-Cola y McDonald's no han conseguido: un anuncio creado \u00edntegramente con IA - ItalPassion","isPartOf":{"@id":"https:\/\/www.italpassion.fr\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#primaryimage"},"image":{"@id":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg","datePublished":"2026-07-20T16:20:07+00:00","description":"La inteligencia artificial sigue revolucionando el mundo de la publicidad, y Maserati acaba de dar un nuevo paso adelante. La marca del Tridente acaba de","breadcrumb":{"@id":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#primaryimage","url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg","contentUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/maserati-granturismo-0.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-tente-de-reussir-ce-que-coca-cola-et-mcdonalds-ont-rate-une-publicite-entierement-realisee-en-ia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.italpassion.fr\/es\/"},{"@type":"ListItem","position":2,"name":"Maserati tente de r\u00e9ussir ce que Coca-Cola et McDonald&rsquo;s ont rat\u00e9 : une publicit\u00e9 enti\u00e8rement r\u00e9alis\u00e9e en IA"}]},{"@type":"WebSite","@id":"https:\/\/www.italpassion.fr\/es\/#website","url":"https:\/\/www.italpassion.fr\/es\/","name":"ItalPassion","description":"Entusiastas de los coches italianos","publisher":{"@id":"https:\/\/www.italpassion.fr\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.italpassion.fr\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.italpassion.fr\/es\/#organization","name":"Italpassion","url":"https:\/\/www.italpassion.fr\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.italpassion.fr\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg","contentUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg","width":696,"height":696,"caption":"Italpassion"},"image":{"@id":"https:\/\/www.italpassion.fr\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/italpassion","https:\/\/x.com\/italpassion","https:\/\/www.instagram.com\/italpassionfr\/","https:\/\/www.youtube.com\/channel\/UCleq-ByQaA42OjhopwevRjQ","https:\/\/www.facebook.com\/italpassion.en\/","https:\/\/www.facebook.com\/italpassion.it\/","https:\/\/www.facebook.com\/italpassion.de\/","https:\/\/www.facebook.com\/italpassion.ja\/"]},{"@type":"Person","@id":"https:\/\/www.italpassion.fr\/es\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0","name":"Alexandre Filluzeau","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.italpassion.fr\/es\/#\/schema\/person\/image\/","url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg","contentUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg","caption":"Alexandre Filluzeau"},"description":"Fundador del sitio web ItalPassion, apasionado de los coches italianos y de Italia en general. Aporto una mirada cr\u00edtica y t\u00e9cnica a las noticias de las marcas italianas cuando es posible. Propietario de un Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia y Ducati 695. Ex-propietario de un Alfa Romeo Giulia.","sameAs":["https:\/\/www.italpassion.fr\/"],"url":"https:\/\/www.italpassion.fr\/es\/author\/alexandre\/"}]}},"_links":{"self":[{"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/posts\/52459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/comments?post=52459"}],"version-history":[{"count":2,"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/posts\/52459\/revisions"}],"predecessor-version":[{"id":52484,"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/posts\/52459\/revisions\/52484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/media\/52483"}],"wp:attachment":[{"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/media?parent=52459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/categories?post=52459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.italpassion.fr\/es\/wp-json\/wp\/v2\/tags?post=52459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}