{"id":52414,"date":"2026-07-20T15:15:25","date_gmt":"2026-07-20T13:15:25","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=52414"},"modified":"2026-07-17T12:18:50","modified_gmt":"2026-07-17T10:18:50","slug":"ferrari-vende-tantos-coches-como-hace-un-ano-pero-la-marca-sabe-como-ganar-aun-mas-dinero","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/","title":{"rendered":"Ferrari vende tantos coches como hace un a\u00f1o, pero la marca sabe c\u00f3mo ganar a\u00fan m\u00e1s dinero"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2.jpg\" alt=\"\" class=\"wp-image-52415\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tras un a\u00f1o 2025 marcado por <a href=\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-retrocede-en-2025-por-primera-vez-en-casi-diez-anos-lastrado-por-estados-unidos-y-el-reino-unido\/\">un ligero descenso<\/a>, los seis primeros meses de 2026 confirman una tendencia inesperada: <a href=\"https:\/\/www.italpassion.fr\/es\/ferrari\/\">Ferrari<\/a> ya no crece. En los doce mercados que seguimos, la marca suma un total de 4.857 matriculaciones entre enero y junio, lo que supone pr\u00e1cticamente el mismo nivel que en el mismo periodo de 2025. Con una diferencia de apenas una treintena de coches, los vol\u00famenes son id\u00e9nticos. Tras haber casi duplicado sus matriculaciones en una d\u00e9cada, Ferrari parece haber alcanzado un umbral que, por otra parte, la marca ya no busca realmente superar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una gama m\u00e1s completa que nunca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que hace que esta estabilidad resulte especialmente sorprendente es que, probablemente, Ferrari nunca haya ofrecido una gama tan amplia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la actualidad, las ventas se basan en cuatro modelos. El <a href=\"https:\/\/www.italpassion.fr\/es\/coches\/ferrari-purosangue\/\">Purosangue<\/a>, el primer SUV con motor V12 de la historia de la marca, sigue cautivando a una clientela muy amplia. La <a href=\"https:\/\/www.italpassion.fr\/es\/coches\/ferrari-12cilindri-12cilindri-spider\/\">12Cilindri<\/a> se impone como el gran GT con motor V12, mientras que el <a href=\"https:\/\/www.italpassion.fr\/es\/coches\/ferrari-296-gtb-gts-speciale\/\">296<\/a> sigue siendo el deportivo \u00abaccesible\u00bb de la gama gracias a su V6 h\u00edbrido. Por \u00faltimo, el <a href=\"https:\/\/www.italpassion.fr\/es\/coches\/ferrari-roma-roma-spider\/\">Roma<\/a> va terminando poco a poco su carrera, sustituida por la\u2019<a href=\"https:\/\/www.italpassion.fr\/es\/coches\/ferrari-amalfi-amalfi-spider\/\">Amalfi<\/a>, que empieza a aparecer en las matr\u00edculas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/www.italpassion.fr\/es\/coches\/ferrari-sf90\/\">SF90<\/a> tambi\u00e9n contin\u00faa su carrera a un ritmo m\u00e1s moderado, mientras que su sustituta, la nueva <a href=\"https:\/\/www.italpassion.fr\/es\/coches\/ferrari-849-testarossa-849-testarossa-spider\/\">849 Testarossa<\/a>, aparece por primera vez en las estad\u00edsticas desde marzo-abril.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diferencias dif\u00edciles de explicar seg\u00fan el pa\u00eds<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Estados Unidos sigue siendo, con diferencia, el primer mercado mundial, con 1 655 matriculaciones en el primer semestre (+3 %). Jap\u00f3n tambi\u00e9n confirma su excelente din\u00e1mica (+19 %), al igual que Italia (+32 %) y Espa\u00f1a (+18 %).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por el contrario, varios mercados europeos sorprenden. Alemania registra un ligero retroceso (-5 %), mientras que Francia cae un 37 %, con solo 113 matriculaciones. Y lo que es a\u00fan m\u00e1s sorprendente, el mercado franc\u00e9s obtiene peores resultados que en el primer semestre de 2025, pero tambi\u00e9n que en 2024 e incluso que en 2023, cuando hasta ahora hab\u00eda registrado un crecimiento constante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Reino Unido sigue registrando un descenso (-27 %), una evoluci\u00f3n que sigue siendo coherente con los cambios fiscales que afectan a los residentes extranjeros con un elevado patrimonio, un tema que <a href=\"https:\/\/www.italpassion.fr\/es\/ferrari\/las-ventas-de-ferrari-en-el-reino-unido-se-resienten-por-las-nuevas-normas-fiscales-que-ahuyentan-a-los-ricos\/\">ya lo hemos explicado con detalle<\/a>. En cambio, los retrocesos observados en los Pa\u00edses Bajos (-40 %) o en Austria (-41 %) son mucho m\u00e1s dif\u00edciles de interpretar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ferrari da ahora prioridad al valor frente al volumen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En definitiva, esta estabilizaci\u00f3n no supone motivo de preocupaci\u00f3n para Ferrari. Desde hace varios a\u00f1os, la direcci\u00f3n explica que quiere <a href=\"https:\/\/www.italpassion.fr\/es\/ferrari\/el-director-general-de-ferrari-revela-como-la-marca-de-lujo-volvera-a-crecer-sin-vender-mas-estamos-construyendo-en-tokio-y-los-angeles\/\">dar prioridad a la rentabilidad frente al crecimiento de los vol\u00famenes<\/a>. La personalizaci\u00f3n, a trav\u00e9s del programa Tailor Made, ocupa ahora un lugar central en la estrategia de Maranello. En otras palabras, vender el mismo n\u00famero de coches, pero a un precio mucho m\u00e1s elevado gracias a las opciones y personalizaciones, resulta hoy en d\u00eda m\u00e1s interesante que intentar batir un nuevo r\u00e9cord de matriculaciones.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/01\/tailor-made-ferrari.jpg\" alt=\"\" class=\"wp-image-44970\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/01\/tailor-made-ferrari.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/01\/tailor-made-ferrari-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/01\/tailor-made-ferrari-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/01\/tailor-made-ferrari-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"658\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ventes-ferrari.jpg\" alt=\"\" class=\"wp-image-52488\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ventes-ferrari.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ventes-ferrari-420x230.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ventes-ferrari-768x421.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ventes-ferrari-18x10.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Ilustraci\u00f3n Italpassion<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Probablemente, los Ferrari que se compran como inversi\u00f3n no son los que uno cree<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este panorama del mercado tambi\u00e9n permite extraer una conclusi\u00f3n para los coleccionistas. Los modelos que hoy en d\u00eda constituyen la mayor parte de las ventas \u2014Purosangue, 12Cilindri, 296, Roma, Amalfi o incluso el nuevo 849 Testarossa\u2014 se fabrican en vol\u00famenes relativamente elevados para los est\u00e1ndares de Ferrari. Por el contrario, los modelos que tienen m\u00e1s posibilidades de mantener un alto valor siguen siendo las series especiales, los Icona y los supercoches de edici\u00f3n limitada. Como suele ocurrir en Ferrari, la escasez sigue siendo el principal factor que impulsa su cotizaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Pa\u00eds<\/th><th>Enero \u2013 junio de 2026<\/th><th>Evoluci\u00f3n<\/th><\/tr><\/thead><tbody><tr><td>Estados Unidos<\/td><td>1655<\/td><td>3%<\/td><\/tr><tr><td>Jap\u00f3n<\/td><td>852<\/td><td>19%<\/td><\/tr><tr><td>Alemania<\/td><td>947<\/td><td>-5%<\/td><\/tr><tr><td>Italia<\/td><td>585<\/td><td>32%<\/td><\/tr><tr><td>Reino Unido<\/td><td>316<\/td><td>-27%<\/td><\/tr><tr><td>Francia<\/td><td>113<\/td><td>-37%<\/td><\/tr><tr><td>Australia<\/td><td>88<\/td><td>-12%<\/td><\/tr><tr><td>B\u00e9lgica<\/td><td>110<\/td><td>-%<\/td><\/tr><tr><td>Pa\u00edses Bajos<\/td><td>39<\/td><td>-40%<\/td><\/tr><tr><td>Espa\u00f1a<\/td><td>70<\/td><td>18%<\/td><\/tr><tr><td>Austria<\/td><td>27<\/td><td>-41%<\/td><\/tr><tr><td>Luxemburgo<\/td><td>55<\/td><td>-10%<\/td><\/tr><tr><td><\/td><td>4857<\/td><td>0<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Cifras de Italpassion<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":52415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-52414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ferrari vend autant de voitures qu&#039;il y a un an, mais la marque sait comment gagner encore plus d&#039;argent - ItalPassion<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une ann\u00e9e 2025 marqu\u00e9e par un l\u00e9ger recul, les six premiers mois de 2026 confirment une tendance inattendue : Ferrari ne progresse plus. 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Sur les\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vende-tantos-coches-como-hace-un-ano-pero-la-marca-sabe-como-ganar-aun-mas-dinero\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-20T13:15:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Ferrari vend autant de voitures qu&rsquo;il y a un an, mais la marque sait comment gagner encore plus d&rsquo;argent\",\"datePublished\":\"2026-07-20T13:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/\"},\"wordCount\":614,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2.jpg\",\"articleSection\":[\"Ferrari\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/\",\"url\":\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/\",\"name\":\"Ferrari vend autant de voitures qu'il y a un an, mais la marque sait comment gagner encore plus d'argent - ItalPassion\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2.jpg\",\"datePublished\":\"2026-07-20T13:15:25+00:00\",\"description\":\"Apr\u00e8s une ann\u00e9e 2025 marqu\u00e9e par un l\u00e9ger recul, les six premiers mois de 2026 confirment une tendance inattendue : Ferrari ne progresse plus. 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