{"id":50377,"date":"2026-05-20T11:17:24","date_gmt":"2026-05-20T09:17:24","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=50377"},"modified":"2026-05-20T10:45:11","modified_gmt":"2026-05-20T08:45:11","slug":"este-grupo-chino-eligio-la-planta-francesa-en-lugar-de-la-italiana-de-stellantis-para-producir-una-nueva-marca-premium-desconocida","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/stellantis\/ce-groupe-chinois-a-prefere-lusine-francaise-a-lusine-italienne-de-stellantis-pour-y-produire-une-nouvelle-marque-premium-inconnue\/","title":{"rendered":"Este grupo chino eligi\u00f3 la planta francesa en lugar de la italiana Stellantis para producir una nueva marca premium desconocida."},"content":{"rendered":"
\"\"
Sue\u00f1o de Voyah<\/figcaption><\/figure>\n\n\n\n

Desde hace varios meses, se plantea con regularidad una pregunta sobre Stellantis<\/a> \u00bfQu\u00e9 fabricante chino ser\u00e1 el primero en utilizar las plantas europeas del Grupo para producir localmente sus modelos el\u00e9ctricos? Tras los rumores sobre BYD, Leapmotor y JAC Motors, Dongfeng pasa por fin a la acci\u00f3n. Adem\u00e1s, el grupo chino ya ha elegido entre Francia e Italia.<\/p>\n\n\n\n

En un comunicado de prensa oficial publicado el 20 de mayo de 2026, Stellantis y Dongfeng anunciaron su intenci\u00f3n de crear una nueva empresa conjunta europea dedicada a las actividades de venta, distribuci\u00f3n, producci\u00f3n, compra e ingenier\u00eda en torno a los veh\u00edculos el\u00e9ctricos del fabricante chino. Este anuncio marca una nueva etapa en el acercamiento entre Stellantis y los grupos automovil\u00edsticos chinos.<\/p>\n\n\n\n

Pero hay un detalle que llama especialmente la atenci\u00f3n en Italia: la futura producci\u00f3n europea de la marca premium china Voyah se ubicar\u00e1... en Rennes, Francia, y no en Cassino.<\/p>\n\n\n\n

Voyah: la marca premium china a\u00fan desconocida en Europa<\/h2>\n\n\n\n

Aunque el nombre Voyah sigue siendo bastante desconocido para el gran p\u00fablico europeo, la marca representa uno de los proyectos m\u00e1s ambiciosos de Dongfeng. Creada en 2019, Voyah es la divisi\u00f3n el\u00e9ctrica premium del gigante chino Dongfeng Motor. La marca est\u00e1 especializada en veh\u00edculos el\u00e9ctricos e h\u00edbridos enchufables de alta gama, con SUV, berlinas y monovol\u00famenes premium dise\u00f1ados para competir con los fabricantes europeos y estadounidenses en el campo del lujo tecnol\u00f3gico.<\/p>\n\n\n\n

\"\"
Voyah ZhuiGuang<\/figcaption><\/figure>\n\n\n\n

Voyah ya cuenta con varios modelos en el mercado chino, como el SUV Free, la berlina Passion y el monovolumen Dreamer. La marca tambi\u00e9n se beneficia de una asociaci\u00f3n tecnol\u00f3gica con Huawei para el desarrollo de sistemas inteligentes de a bordo. Otro elemento interesante es que el dise\u00f1o de los primeros modelos Voyah se ha codesarrollado con Italdesign. Tras los lanzamientos en Noruega, Israel, Espa\u00f1a e Italia en 2024, Dongfeng quiere ahora acelerar su presencia europea. Y para lograrlo, la producci\u00f3n local se hace casi indispensable.<\/p>\n\n\n\n

Rennes en lugar de Cassino<\/h2>\n\n\n\n

Este es probablemente el dato m\u00e1s importante de este anuncio. En su comunicado de prensa, Stellantis afirma que los dos grupos \u00abtambi\u00e9n est\u00e1n estudiando la posible producci\u00f3n de veh\u00edculos NEV de Dongfeng en la planta de Rennes (Francia), de acuerdo con la normativa europea y los requisitos del Made in Europe\u00bb. En otras palabras, Dongfeng ha elegido Rennes para ensamblar sus futuros modelos el\u00e9ctricos premium para Europa.<\/p>\n\n\n\n

Esta elecci\u00f3n cierra, al menos temporalmente, la puerta a la planta italiana de Cassino, mencionada regularmente en las \u00faltimas semanas en los debates sobre las asociaciones chinas de Stellantis. Vista desde Italia, la decisi\u00f3n no dejar\u00e1 de provocar reacciones. La planta de Cassino atraviesa actualmente un periodo muy dif\u00edcil, con vol\u00famenes extremadamente bajos para el Alfa Romeo Giulia, el Alfa Romeo Stelvio y el Maserati Grecale. Desde hace meses, los sindicatos italianos reclaman un verdadero plan industrial para relanzar la planta.<\/p>\n\n\n\n

Seg\u00fan varias informaciones aparecidas recientemente en la prensa italiana, Dongfeng era uno de los grupos chinos interesados en la capacidad no utilizada de Cassino. Al final, sin embargo, Stellantis y Dongfeng optaron por Rennes, que tambi\u00e9n est\u00e1 muy infrautilizada.<\/p>\n\n\n\n

Stellantis acelera el ritmo de sus alianzas chinas<\/h2>\n\n\n\n

Sobre todo, este anuncio confirma una tendencia fundamental: Stellantis tiende cada vez m\u00e1s puentes con los fabricantes chinos. Despu\u00e9s de la asociaci\u00f3n con Leapmotor en Espa\u00f1a, las conversaciones con BYD y los rumores que vinculaban a JAC Motors y Maserati, el acuerdo con Dongfeng demuestra que el grupo presidido por Antonio Filosa est\u00e1 adoptando plenamente esta estrategia.<\/p>\n\n\n\n

El grupo automovil\u00edstico parece haber optado por un enfoque muy pragm\u00e1tico: utilizar tecnolog\u00edas el\u00e9ctricas chinas, llenar sus f\u00e1bricas europeas infrautilizadas y ofrecer modelos m\u00e1s competitivos frente a la competencia mundial. En el comunicado oficial, Antonio Filosa habla de \u00abuna nueva dimensi\u00f3n\u00bb en la cooperaci\u00f3n con Dongfeng. Por su parte, el Presidente de Dongfeng, Qing Yang, habla de una aceleraci\u00f3n de la expansi\u00f3n internacional del grupo chino.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":50378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-50377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stellantis","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nCe groupe chinois a pr\u00e9f\u00e9r\u00e9 l'usine fran\u00e7aise \u00e0 l'usine italienne de Stellantis pour y produire une nouvelle marque premium inconnue - ItalPassion<\/title>\n<meta name=\"description\" content=\"Voyah Dream Depuis plusieurs mois, une question revient r\u00e9guli\u00e8rement autour de Stellantis : quel constructeur chinois utilisera en premier les usines\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/stellantis\/este-grupo-chino-eligio-la-planta-francesa-en-lugar-de-la-italiana-de-stellantis-para-producir-una-nueva-marca-premium-desconocida\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce groupe chinois a pr\u00e9f\u00e9r\u00e9 l'usine fran\u00e7aise \u00e0 l'usine italienne de Stellantis pour y produire une nouvelle marque premium inconnue - 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