{"id":47756,"date":"2026-03-23T16:41:08","date_gmt":"2026-03-23T15:41:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=47756"},"modified":"2026-03-23T09:52:15","modified_gmt":"2026-03-23T08:52:15","slug":"el-problema-de-ferrari-en-2026-no-es-vender-sus-coches-es-entregarlos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/ferrari\/le-probleme-de-ferrari-en-2026-nest-pas-de-vendre-ses-voitures-cest-de-reussir-a-les-livrer\/","title":{"rendered":"El problema de Ferrari en 2026 no ser\u00e1 vender sus coches... ser\u00e1 entregarlos."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Es una paradoja casi irreal para una marca como Ferrari<\/a>. En Maranello, las carteras de pedidos est\u00e1n llenas, la demanda sigue siendo extremadamente alta y, sin embargo... algunos coches ya no se pueden entregar. No por falta de clientes, ni por un problema industrial, sino por un factor mucho m\u00e1s imprevisible: la geopol\u00edtica.<\/p>\n\n\n\n

Suspendidas las entregas debido a las tensiones en Oriente Pr\u00f3ximo<\/h2>\n\n\n\n

Desde hace varias semanas, Ferrari ha tenido que tomar una decisi\u00f3n radical: suspender temporalmente sus entregas a Oriente Medio. El motivo son las crecientes tensiones vinculadas a Ir\u00e1n, que est\u00e1n perturbando gravemente las cadenas de suministro en la regi\u00f3n.<\/p>\n\n\n\n

Para evitar un cierre total, el fabricante italiano ha optado por una soluci\u00f3n alternativa: el transporte a\u00e9reo. Un m\u00e9todo m\u00e1s r\u00e1pido, pero tambi\u00e9n mucho m\u00e1s caro que los env\u00edos mar\u00edtimos habituales. En consecuencia, Ferrari sigue realizando entregas... pero a un coste log\u00edstico mucho mayor, lo que repercute directamente en sus m\u00e1rgenes.<\/p>\n\n\n\n

Reacci\u00f3n brutal de los mercados financieros<\/h2>\n\n\n\n

Los inversores no tardaron en reaccionar. En una sola sesi\u00f3n, la cotizaci\u00f3n de Ferrari cay\u00f3 casi 5 %, hasta 314 $.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pero el fen\u00f3meno va m\u00e1s all\u00e1. En los \u00faltimos doce meses, la valoraci\u00f3n de Ferrari ha ca\u00eddo de unos 76.000 millones de euros a menos de 54.000 millones. Sencillamente, se han evaporado 22.000 millones de euros. Una correcci\u00f3n espectacular para una marca que, sin embargo, se consideraba una de las m\u00e1s fuertes del sector del autom\u00f3vil.<\/p>\n\n\n\n

Un plan estrat\u00e9gico considerado demasiado prudente<\/h2>\n\n\n\n

Aunque la crisis de Oriente Medio puede actuar como detonante, no lo explica todo. Parte de la desconfianza del mercado se remonta a octubre de 2025, cuando Benedetto Vigna present\u00f3 su nuevo plan industrial.<\/p>\n\n\n\n

Este plan, considerado demasiado prudente por algunos analistas, provoc\u00f3 una revalorizaci\u00f3n a la baja de los m\u00faltiplos financieros de Ferrari. En otras palabras, los inversores han revisado sus expectativas, considerando que el crecimiento futuro podr\u00eda ser menos espectacular de lo previsto.<\/p>\n\n\n\n

Sin embargo, operativamente, Ferrari sigue siendo una m\u00e1quina perfectamente engrasada. En 2025, la marca entreg\u00f3 13.640 coches, 6.346 de ellos en la regi\u00f3n EMEA. Una cifra que subraya la importancia estrat\u00e9gica de ciertas regiones, como Oriente Medio.<\/p>\n\n\n\n

Los objetivos para 2026 siguen siendo ambiciosos: unas ventas de 7.500 millones de euros, un EBITDA de 2.930 millones de euros con un margen de 39 %, y un flujo de caja libre de al menos 1.500 millones de euros. Estos resultados siguen situando a Ferrari en una categor\u00eda propia de la industria automovil\u00edstica.<\/p>\n\n\n\n

Retrasos que podr\u00edan alargarse<\/h2>\n\n\n\n

A corto plazo, Ferrari puede limitar el impacto redirigiendo sus entregas a otros mercados menos expuestos. Pero a medio plazo, la situaci\u00f3n es m\u00e1s incierta.<\/p>\n\n\n\n

Los costes de los seguros aumentan, los plazos log\u00edsticos se alargan y la presi\u00f3n sobre los m\u00e1rgenes es cada vez m\u00e1s real. Incluso una marca tan poderosa como Ferrari no es totalmente inmune a estas limitaciones. Al fin y al cabo, el problema de Ferrari no es vender sus coches. Es entregarlos.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":47790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-47756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe probl\u00e8me de Ferrari en 2026 n'est pas de vendre ses voitures\u2026 c'est de r\u00e9ussir \u00e0 les livrer - ItalPassion<\/title>\n<meta name=\"description\" content=\"C\u2019est un paradoxe presque irr\u00e9el pour une marque comme Ferrari. \u00c0 Maranello, les carnets de commandes sont pleins, la demande reste extr\u00eamement forte, et\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/ferrari\/el-problema-de-ferrari-en-2026-no-es-vender-sus-coches-es-entregarlos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le probl\u00e8me de Ferrari en 2026 n'est pas de vendre ses voitures\u2026 c'est de r\u00e9ussir \u00e0 les livrer - 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