{"id":44055,"date":"2025-12-05T14:30:47","date_gmt":"2025-12-05T13:30:47","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=44055"},"modified":"2025-12-05T14:30:47","modified_gmt":"2025-12-05T13:30:47","slug":"de-la-f1-al-lalfa-romeo-33-stradale-cristiano-fiorio-llega-a-maserati-en-un-papel-clave-siento-una-gran-responsabilidad","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/de-la-f1-a-lalfa-romeo-33-stradale-cristiano-fiorio-arrive-chez-maserati-dans-un-role-cle-je-ressens-un-grand-sens-des-responsabilites\/","title":{"rendered":"De la F1 al Alfa Romeo 33 Stradale: Cristiano Fiorio llega a Maserati en un papel clave \"Siento una gran responsabilidad\"."},"content":{"rendered":"
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El final de 2025 marca una nueva fase de transformaci\u00f3n para 2026 de Maserati<\/a>. Tras varios movimientos internos en la c\u00fapula de Stellantis, la marca del Tridente vuelve a reforzar su equipo directivo con el nombramiento de Cristiano Fiorio como responsable de marketing mundial. No se trata en absoluto de una elecci\u00f3n insignificante, dado que la carrera de este apasionado italiano, que ha trabajado en proyectos estrat\u00e9gicos para Alfa Romeo, ha dado forma a algunos de los momentos m\u00e1s significativos de los \u00faltimos a\u00f1os para las marcas italianas.<\/p>\n\n\n\n

Del Fiat 500 el\u00e9ctrico al Alfa Romeo 33 Stradale, pasando por la F1<\/h2>\n\n\n\n

Cristiano Fiorio representa el perfil at\u00edpico que Maserati lleva buscando varios meses: una mezcla de creatividad, visi\u00f3n global y profundas ra\u00edces en el mundo del autom\u00f3vil italiano. Su llegada al Grupo Fiat Chrysler Automobiles en 2013 le llev\u00f3 a asumir cada vez m\u00e1s responsabilidades, primero en la zona EMEA para las comunicaciones de marketing de todas las marcas, y despu\u00e9s en publicidad, digital, eventos y patrocinio. Sus responsabilidades han incluido la supervisi\u00f3n del lanzamiento del Fiat 500 el\u00e9ctrico en 2019.<\/p>\n\n\n\n

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Pero es su papel en Alfa Romeo desde 2021 lo que realmente ha forjado su carrera. A cargo del proyecto de F\u00f3rmula 1, su papel ha consistido en maximizar el retorno de la inversi\u00f3n de un programa que a menudo se examina con lupa, pero que rara vez se explota en la misma medida en t\u00e9rminos de marketing. Al mismo tiempo, supervis\u00f3 los proyectos estrat\u00e9gicos de la marca, el m\u00e1s emblem\u00e1tico de los cuales fue el renacimiento del Alfa Romeo 33 Stradale. Un supercoche que marca el regreso de Alfa Romeo al mundo de los coches artesanales. En 2025, sus responsabilidades se ampliaron para incluir el departamento de marketing y comunicaci\u00f3n de Alfa Romeo.<\/p>\n\n\n\n

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Esta funci\u00f3n estrat\u00e9gica se ha ampliado para incluir la gesti\u00f3n del marketing de Maserati. Reportar\u00e1 directamente a Santo Ficili, todav\u00eda CEO de Alfa Romeo pero ahora COO de Maserati tras una reorganizaci\u00f3n interna que ha visto a Jean-Philippe Imparato, ex CEO de Alfa Romeo y luego de Stellantis Europa, convertirse en CEO global del Tridente. La direcci\u00f3n de Stellantis cuenta as\u00ed con un equipo que conoce perfectamente el ecosistema de las marcas italianas Alfa Romeo y Maserati, sus retos y su ADN.<\/p>\n\n\n\n

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Un cambio que sigue a otro nombramiento importante<\/h2>\n\n\n\n

La llegada de Cristiano Fiorio se produce apenas un mes despu\u00e9s del nombramiento de Simonetta Cerruti como Directora Comercial Global de Maserati. Con m\u00e1s de veinte a\u00f1os de experiencia en Fiat, Alfa Romeo y Lancia, estuvo a cargo de las operaciones comerciales de Alfa Romeo y Lancia para Europa, antes de unirse a Maserati para escribir un nuevo cap\u00edtulo.<\/p>\n\n\n\n

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Un equipo directivo de Maserati completamente nuevo en cinco a\u00f1os<\/h2>\n\n\n\n

Estos movimientos completan un profundo cambio en el organigrama de Maserati. Desde 2020, la marca ha tenido varios directores sucesivos, con Davide Grasso todav\u00eda al tim\u00f3n en 2024, seguido de Santo Ficili y luego Jean-Philippe Imparato. El puesto de director comercial tambi\u00e9n ha cambiado de manos, de Bernard Loire a Luca Delfino, luego Maurizio Zuares y ahora Simonetta Cerruti. En cuanto al marketing, ha pasado oficialmente de Giovanni Perosino a Cristiano Fiorio.<\/p>\n\n\n\n

<\/th>2020 - 2022<\/th>2022 - 2024<\/th>2024<\/th>2025<\/th>2026<\/th><\/tr><\/thead>
CEO Mundial<\/td>Davide Grasso<\/td>Davide Grasso<\/td>Santo Ficili<\/td>Santo Ficili<\/td>Jean-Philippe Imparato<\/td><\/tr>
Director Global de Ventas<\/td>Bernard Loire<\/td>Bernard Loire<\/td>Luca Delfino<\/td>Maurizio Zuares<\/td>Simonetta Cerruti<\/td><\/tr>
Director Europa<\/td>Guido Giovannelli<\/td>Luca Delfino<\/td>Luca Parasacco<\/td>Luca Parasacco<\/td>Luca Parasacco<\/td><\/tr>
Departamento de Marketing y Comunicaci\u00f3n<\/td>Paolo Tubito<\/td>Paolo Tubito<\/td>Giovanni Perosino<\/td>Giovanni Perosino<\/td>Cristiano Fiorio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/use><\/svg>\n

\u00a0Con el nombramiento de hoy, siento una gran responsabilidad. Para todo italiano que ame los coches, Maserati es un icono y un pedazo de historia. Todo el sector del autom\u00f3vil est\u00e1 experimentando una profunda transformaci\u00f3n. Sin embargo, en el \u00faltimo a\u00f1o, gracias al trabajo de Santo Ficili, la marca ha recuperado el orden y la estabilidad. Ahora debemos volver al crecimiento y la inversi\u00f3n, centr\u00e1ndonos en algunos elementos fundamentales.<\/em> <\/p>\nCristiano Fiorio<\/strong><\/cite><\/blockquote>\n\n\n\n

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