{"id":42757,"date":"2025-11-04T11:03:48","date_gmt":"2025-11-04T10:03:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=42757"},"modified":"2025-11-04T11:03:48","modified_gmt":"2025-11-04T10:03:48","slug":"maserati-hace-una-contribucion-de-alto-nivel-al-10o-aniversario-de-la-liga-china-de-leyendas-harmonor-of-kings","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-fait-une-collaboration-remarquee-lors-du-10e-anniversaire-dhonor-of-kings-le-league-of-legends-chinois\/","title":{"rendered":"Maserati causa sensaci\u00f3n en el 10\u00ba aniversario de Honor of Kings, el League of Legends chino"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Hace unos d\u00edas, Maserati<\/a> dio la sorpresa en Chengdu, China, invit\u00e1ndose a la celebraci\u00f3n del 10\u00ba aniversario de Honor of Kings, tambi\u00e9n conocido por su antiguo nombre League of Kings, un juego para m\u00f3viles apodado a menudo la \"Liga de Leyendas china\". Esta asociaci\u00f3n entre un icono del lujo italiano y un gigante asi\u00e1tico de los videojuegos ha dado lugar a una colaboraci\u00f3n espectacular.<\/p>\n\n\n\n

Tres Maserati personalizados para el mundo del juego<\/h2>\n\n\n\n

En el escenario del Chengdu Open Air Music Park, Maserati desvel\u00f3 tres veh\u00edculos \u00fanicos, creados especialmente para el evento:<\/p>\n\n\n\n

    \n
  • el MC20 Cielo,<\/li>\n\n\n\n
  • el GranTurismo,<\/li>\n\n\n\n
  • y el Trofeo Grecale.<\/li>\n<\/ul>\n\n\n\n

    Estos modelos se presentaron con libreas exclusivas inspiradas en tres personajes ic\u00f3nicos del juego: \u6f9c (Lan), \u6683 (Fei) y \u94e0 (Kai), h\u00e9roes cuyo estilo y personalidad guiaron el dise\u00f1o de los coches.<\/p>\n\n\n\n

    El MC20 Cielo simbolizaba el esp\u00edritu del caballero moderno: poder, elegancia y protecci\u00f3n. Su carrocer\u00eda de fibra de carbono, sus l\u00edneas tensas y su techo de cristal electrocr\u00f3mico evocaban la dualidad de la luz y la sombra.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    El GranTurismo, por su parte, encarnaba la belleza y la gracia. Su dise\u00f1o fluido, sus proporciones y su interior de cuero y Alc\u00e1ntara evocaban una elegancia atemporal, fusionando el lujo italiano con la cultura pop asi\u00e1tica.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Por \u00faltimo, el Grecale Trofeo era un para\u00edso de potencia y confort. A bordo, madera, cuero y tecnolog\u00eda se combinaban en un entorno pensado para los aventureros urbanos de hoy en d\u00eda.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Dos mundos se encuentran<\/h2>\n\n\n\n

    El mundo de Honor of Kings, producido por Tencent, es un pilar de la cultura china de los videojuegos. Lanzado en 2015, conquist\u00f3 r\u00e1pidamente el pa\u00eds hasta el punto de convertirse en el juego para m\u00f3viles m\u00e1s popular de China. En Occidente, sigue siendo poco conocido, a menudo comparado con su primo League of Legends, cuya jugabilidad b\u00e1sica comparte.<\/p>\n\n\n\n

    Pero en China, Honor of Kings es mucho m\u00e1s que un juego: es un fen\u00f3meno cultural. Al asociar su imagen a este universo, Maserati quer\u00eda atraer directamente a una generaci\u00f3n joven apasionada por la tecnolog\u00eda.<\/p>\n\n\n\n

    En palabras de Julie Zhu, Directora General de Maserati China:<\/p>\n\n\n\n

    <\/use><\/svg>\n

    \"Fiel a su esp\u00edritu innovador, Maserati cree que el encanto del lujo italiano reside en su capacidad para traspasar fronteras. Cuando nuestro ADN de prestaciones se encuentra con el mundo digital, la imaginaci\u00f3n se convierte en realidad. Estos coches a medida son nuestra respuesta a la pasi\u00f3n y la creatividad de los j\u00f3venes de hoy.\"<\/p>\n<\/blockquote>\n\n\n\n

    En China, Maserati lleva varios a\u00f1os intentando atraer a una clientela m\u00e1s joven, sensible a la personalizaci\u00f3n, la cultura pop y las colaboraciones originales.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":42837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-42757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati fait une collaboration remarqu\u00e9e lors du 10e anniversaire d'Honor of Kings, le "League of Legends" chinois - ItalPassion<\/title>\n<meta name=\"description\" content=\"Il y a quelques jours, Maserati a cr\u00e9\u00e9 la surprise \u00e0 Chengdu, en Chine, en s\u2019invitant \u00e0 la c\u00e9l\u00e9bration du 10e anniversaire du jeu Honor of Kings, aussi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-hace-una-contribucion-de-alto-nivel-al-10o-aniversario-de-la-liga-china-de-leyendas-harmonor-of-kings\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati fait une collaboration remarqu\u00e9e lors du 10e anniversaire d'Honor of Kings, le "League of Legends" chinois - 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