{"id":42199,"date":"2025-10-17T10:04:36","date_gmt":"2025-10-17T08:04:36","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=42199"},"modified":"2025-10-17T10:04:36","modified_gmt":"2025-10-17T08:04:36","slug":"maserati-ofrece-hasta-50-000-de-descuento-en-modelos-electricos-en-estados-unidos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/aux-etats-unis-maserati-propose-jusqua-50-000-de-remise-sur-ses-modeles-electriques\/","title":{"rendered":"En Estados Unidos, Maserati ofrece hasta 50.000 $ de descuento en sus modelos el\u00e9ctricos."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

\u00bfRetirada de existencias o \u00faltimo intento de seducci\u00f3n? Maserati<\/a> acaba de lanzar una espectacular campa\u00f1a promocional en Estados Unidos: hasta 50.000 d\u00f3lares de descuento en sus 100 modelos el\u00e9ctricos %, el GranTurismo Folgore, el GranCabrio Folgore y el SUV Grecale Folgore. Se trata de una oferta sin precedentes para una marca italiana que durante mucho tiempo ha sido sin\u00f3nimo de exclusividad, pero que ahora se enfrenta a una realidad mucho m\u00e1s brutal: los Maserati el\u00e9ctricos no se venden.<\/p>\n\n\n\n

Una marca en crisis, las existencias se acumulan<\/h2>\n\n\n\n

Las cifras son indiscutibles. En los nueve primeros meses de 2025<\/a>Maserati vendi\u00f3 s\u00f3lo 5.900 coches en todo el mundo, una ca\u00edda de 30 % en comparaci\u00f3n con 2024. Y el mercado estadounidense, hist\u00f3ricamente el m\u00e1s importante para la marca, se desplom\u00f3: -37 % con s\u00f3lo 2.432 coches matriculados.
Los concesionarios est\u00e1n llenos, los aparcamientos a rebosar y ha llegado el momento de liquidar existencias antes de fin de a\u00f1o. En este contexto, Maserati ha decidido lanzar descuentos nunca vistos en su historia reciente.<\/p>\n\n\n\n

Hasta 50.000 $ de descuento en Folgore<\/h2>\n\n\n\n
\"maserati-granturismo-folgore-blue\"<\/figure>\n\n\n\n

Seg\u00fan varios medios estadounidenses, entre ellos CarsDirect, Maserati ha enviado a su red un bolet\u00edn nacional de incentivos:<\/p>\n\n\n\n

    \n
  • -50.000 $ en el GranTurismo Folgore y el GranCabrio Folgore,<\/li>\n\n\n\n
  • -25.000 $ en el todoterreno Grecale Folgore,<\/li>\n\n\n\n
  • y s\u00f3lo -3.000 $ en las versiones de combusti\u00f3n interna.<\/li>\n<\/ul>\n\n\n\n

    Evidentemente, las versiones el\u00e9ctricas est\u00e1n a la venta, mientras que los modelos de gasolina mantienen el precio m\u00e1s elevado.<\/p>\n\n\n\n

    Y sin embargo, sobre el papel, no hay nada rid\u00edculo en el Granturismo y el Grancabrio Folgore:<\/p>\n\n\n\n

      \n
    • - 751 CV, 1.350 Nm de par motor,<\/li>\n\n\n\n
    • - De 0 a 100 km\/h en 2,6 segundos,<\/li>\n\n\n\n
    • - una velocidad m\u00e1xima de 325 km\/h,<\/li>\n\n\n\n
    • - y un sistema de 800 voltios comparable al del Porsche Taycan o el Audi e-tron GT.<\/li>\n<\/ul>\n\n\n\n

      Pero a un precio de m\u00e1s de 200.000 d\u00f3lares cada uno, estos Maserati el\u00e9ctricos est\u00e1n luchando por atraer a una clientela estadounidense mermada por el fin de los cr\u00e9ditos fiscales federales y un apetito cada vez menor por los coches el\u00e9ctricos de gama alta.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      La paradoja Maserati<\/h2>\n\n\n\n

      El otro problema es la imagen. Durante mucho tiempo, Maserati cultiv\u00f3 su exclusividad con el encanto del motor V8 y la melod\u00eda italiana. Sin embargo, desde la decisi\u00f3n de Stellantis de retirar los motores de gasolina en favor de los motores Folgore, la marca ha perdido una parte esencial de su ADN. Los nuevos modelos el\u00e9ctricos son ciertamente potentes y r\u00e1pidos, pero el p\u00fablico no se reconoce en ellos.<\/p>\n\n\n\n

      Sobre todo, se encuentran en una zona de precios absurda: el GranTurismo Folgore, incluso con un descuento de 50.000 $, sigue rondando los 150.000 $, m\u00e1s caro que un Tesla Model S Plaid, un Porsche Taycan Turbo o incluso un Ferrari Roma de segunda mano.<\/p>\n\n\n\n

      En cuanto al Folgore Grecale, incluso a 95.000 $, se enfrenta a rivales m\u00e1s consolidados como el Porsche Macan El\u00e9ctrico y el SUV Mercedes EQE.<\/p>\n\n\n\n

      \u00bfUna estrategia de reducci\u00f3n de existencias antes del plan de nuevos productos?<\/h2>\n\n\n\n

      Estos descuentos masivos son una admisi\u00f3n de fracaso: Maserati no ha logrado convencer con su cambio el\u00e9ctrico.
      La marca del Tridente atraviesa un periodo cr\u00edtico. En 2025, corre el riesgo de terminar el a\u00f1o con menos de 8.000 ventas en todo el mundo, un nivel comparable al de 2012, antes del \"renacimiento\" prometido por el Ghibli y el Levante.<\/p>\n\n\n\n

      El nuevo Director General de Maserati, Jean-Philippe Imparato, ha heredado una marca en plena tormenta, sin nada nuevo que ofrecer a corto plazo. El plan de recuperaci\u00f3n industrial, previsto para mediados de 2026, deber\u00eda redefinir la gama e intentar insuflar nueva vida a la marca italiana. Mientras tanto, los descuentos XXL est\u00e1n ah\u00ed para salvar lo que se pueda salvar, al menos en t\u00e9rminos contables.<\/p>\n\n\n\n

      \"\"<\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-42199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAux \u00c9tats-Unis, Maserati propose jusqu'\u00e0 50 000 $ de remise sur ses mod\u00e8les \u00e9lectriques ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Op\u00e9ration d\u00e9stockage ou ultime tentative de s\u00e9duction ? 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