{"id":41881,"date":"2025-10-08T11:51:09","date_gmt":"2025-10-08T09:51:09","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41881"},"modified":"2025-10-08T11:51:09","modified_gmt":"2025-10-08T09:51:09","slug":"tras-su-paso-por-alfa-romeo-jean-philippe-imparato-se-dedica-ahora-a-relanzar-maserati-una-de-las-mejores-marcas-del-mundo-del-automovil","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/apres-alfa-romeo-jean-philippe-imparato-maintenant-consacre-a-la-relance-de-maserati-lune-des-plus-belles-marques-du-monde-automobile\/","title":{"rendered":"Tras Alfa Romeo, Jean-Philippe Imparato se centra ahora en el relanzamiento de Maserati: \"una de las marcas m\u00e1s bellas del mundo del autom\u00f3vil\"."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Ha sido un anuncio que ha cogido por sorpresa al mundo del autom\u00f3vil esta ma\u00f1ana: Jean-Philippe Imparato ya no es Director de Stellantis Europe<\/a>. El franc\u00e9s, gran conocedor del Grupo y de las marcas italianas, dedicar\u00e1 ahora toda su atenci\u00f3n al relanzamiento del Grupo. Maserati<\/a>una misi\u00f3n de vital importancia para el futuro de la marca trident.<\/p>\n\n\n\n

De Peugeot a Alfa Romeo, un hombre de relanzamientos<\/h2>\n\n\n\n

Imparato ya ha dejado su impronta en varias empresas. Como Director General de Peugeot de 2016 a 2021, dirigi\u00f3 con \u00e9xito el reposicionamiento de la marca, con su dise\u00f1o asertivo y su ascenso en el mercado. Cuando se cre\u00f3 Stellantis, se le confi\u00f3 Alfa Romeo, con un objetivo claro: salvar a la marca del declive previsto.<\/p>\n\n\n\n

\"\"
Alfa Romeo 33 Stradale<\/figcaption><\/figure>\n\n\n\n

Durante sus a\u00f1os al frente del Biscione, dirigi\u00f3 tres grandes proyectos: el lanzamiento del Tonale (cuyo lanzamiento retras\u00f3 para perfeccionarlo), el del 33 Stradale y, m\u00e1s recientemente, el del B-SUV Junior, piedra angular de la estrategia comercial. Tambi\u00e9n fue \u00e9l quien declar\u00f3 en 2021: \" Alfa Romeo pasar\u00e1 al 100 el\u00e9ctrico % en 2027<\/a> \". Una posici\u00f3n clara, que refleja la presi\u00f3n normativa de la \u00e9poca, aunque el contexto haya cambiado considerablemente desde entonces.<\/p>\n\n\n\n

Una breve pero intensa etapa al frente de Stellantis Europa<\/h2>\n\n\n\n

El salida de Carlos Tavares a finales de 2024<\/a> ha acelerado el destino de Imparato. Nombrado Director de Stellantis Europa, pas\u00f3 casi un a\u00f1o en un delicado papel de transici\u00f3n, a la espera de la llegada de Antonio Filosa como CEO del Grupo en junio de 2025. Durante este periodo, Imparato se enorgullece de haber contribuido al lanzamiento de m\u00e1s de 10 modelos, consolidado la competitividad de la regi\u00f3n y afirmado el liderazgo de Stellantis en el segmento de los h\u00edbridos.<\/p>\n\n\n\n

<\/use><\/svg>\n

En un mensaje publicado en la red social X, confiesa:
\"El \u00faltimo a\u00f1o ha sido especialmente intenso. Hoy finaliza mi mandato como Director General de Stellantis para la regi\u00f3n de Europa ampliada, y estoy profundamente agradecido por esta experiencia \u00fanica... A partir de ahora, me centrar\u00e9 en mis dos grandes pasiones: el producto, con el honor de ser Director General de Maserati, una de las mejores marcas del mundo del autom\u00f3vil, y las ventas, como Director de la red de distribuci\u00f3n Stellantis & You.\"<\/p>\n<\/blockquote>\n\n\n\n

Maserati, \u00bfel relanzamiento de la \u00faltima oportunidad?<\/h2>\n\n\n\n

El nombramiento de Imparato como CEO de Maserati se hizo oficial en junio de 2025<\/a>para sustituir a Santo Ficili. Unas semanas m\u00e1s tarde, se decidi\u00f3 por un tema delicado: \" \u00bfUn Maserati 100 % el\u00e9ctrico? \u00a1Imposible!<\/a> \"Esto marca un cambio estrat\u00e9gico para la marca, que hab\u00eda perdido su equilibrio bajo Davide Grasso, con subidas de precios consideradas excesivas, falta de personalizaci\u00f3n y un cambio a los veh\u00edculos el\u00e9ctricos mal negociado.<\/p>\n\n\n\n

\"\"
Maserati MCPura<\/figcaption><\/figure>\n\n\n\n

Hoy, la tarea que tiene por delante es inmensa. Maserati sigue siendo una marca de innegable prestigio, pero su oferta no est\u00e1 a la altura del mercado de coches de lujo. En un momento en el que Porsche multiplica sus vol\u00famenes gracias a una gama ampliada, y Ferrari y Lamborghini se centran en una gama limitada con h\u00edbridos PHEV, Maserati necesita volver al buen camino.<\/p>\n\n\n\n

\u00bfUltralujo o volumen Porsche?<\/h2>\n\n\n\n

La cuesti\u00f3n clave es el posicionamiento. \u00bfDebe Maserati avanzar hacia el ultralujo, con una producci\u00f3n deliberadamente limitada (y no repentina), o adoptar una estrategia m\u00e1s amplia y accesible, a riesgo de alterar su imagen, como hizo de 2013 a 2020, pero con la ambici\u00f3n de aumentar sus vol\u00famenes? Todo lo dem\u00e1s depender\u00e1 de esta decisi\u00f3n: gama de productos, estrategia de marketing, comunicaci\u00f3n e identidad de marca.<\/p>\n\n\n\n

Con su experiencia en el relanzamiento de Maserati, esperamos que Jean-Philippe Imparato sea el hombre adecuado para el trabajo. Maserati necesita una visi\u00f3n clara y una estrategia coherente si quiere recuperar el lugar que merece en el mundo de los coches de lujo. Una cosa es segura: los pr\u00f3ximos meses ser\u00e1n decisivos para el futuro de la marca del tridente, e Italpassion seguir\u00e1 de cerca este relanzamiento.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":39587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[438],"class_list":["post-41881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","tag-jean-philippe-imparato","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nApr\u00e8s Alfa Romeo, Jean-Philippe Imparato maintenant consacr\u00e9 \u00e0 la relance de Maserati : "l'une des plus belles marques du monde automobile" - ItalPassion<\/title>\n<meta name=\"description\" content=\"C\u2019est une annonce qui a surpris le monde automobile ce matin : Jean-Philippe Imparato n\u2019est plus directeur de Stellantis Europe. 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