{"id":41500,"date":"2025-10-01T16:02:12","date_gmt":"2025-10-01T14:02:12","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41500"},"modified":"2025-10-01T16:02:12","modified_gmt":"2025-10-01T14:02:12","slug":"desaparecera-en-silencio-la-marca-abarth","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/abarth\/est-ce-que-la-marque-abarth-va-disparaitre-en-silence\/","title":{"rendered":"\u00bfDesaparecer\u00e1 silenciosamente la marca Abarth?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Abarth<\/a>La peque\u00f1a marca del escorpi\u00f3n, que durante mucho tiempo encarn\u00f3 el esp\u00edritu deportivo y accesible de Fiat, atraviesa ahora una grave crisis. Si en 2024 a\u00fan lograba casi 10.000 matriculaciones (incluso super\u00f3 las 20.000 unidades de 2017 a 2019), 2025 tiene visos de ser un desastre. Al ritmo actual, la marca apenas podr\u00eda superar la barrera de las 2.000 ventas en Europa. Un desplome que plantea una pregunta leg\u00edtima: \u00bfpodr\u00e1 sobrevivir Abarth?<\/p>\n\n\n\n

Un declive brutal, avalado por las cifras<\/h2>\n\n\n\n

Desde el nacimiento del grupo Stellantis, Abarth ha elegido el camino del 100 % el\u00e9ctrico. Una transici\u00f3n que no convence. El 500e Abarth, a pesar de tener cierto encanto, tiene una relaci\u00f3n prestaciones\/autonom\u00eda\/precio que no est\u00e1 a la altura de lo que ofrecer\u00e1 la competencia en 2025. En cuanto al 600e, construido sobre la misma base t\u00e9cnica que el Alfa Romeo Junior Veloce, el Lancia Ypsilon HF, el Opel Mokka GSE y el Peugeot 208 GTI, es igualmente poco atractivo.<\/p>\n\n\n\n

Las cifras hablan por s\u00ed solas en el periodo comprendido entre enero y agosto de 2025:<\/p>\n\n\n\n

    \n
  • Francia: 421 matriculaciones (frente a 1.078 en 2024)<\/li>\n\n\n\n
  • Italia: 69 Abarth 600e y 153 Abarth 500e (frente a los 1.262 del a\u00f1o pasado s\u00f3lo para el 500e)<\/li>\n\n\n\n
  • Reino Unido: 220 (frente a 699)<\/li>\n\n\n\n
  • Espa\u00f1a: 17 (vs 191)<\/li>\n\n\n\n
  • Jap\u00f3n: 585 (frente a 1.241)<\/li>\n\n\n\n
  • Alemania: cifras no publicadas (o mezcladas con las de Fiat)<\/li>\n<\/ul>\n\n\n\n

    Como recordatorio, en seis meses s\u00f3lo se vendieron 1.030 Abarth en toda Europa, frente a los 4.867 de un a\u00f1o antes. Una ca\u00edda de casi 80 %. Ya de por s\u00ed bajos, los vol\u00famenes empiezan a ser anecd\u00f3ticos.<\/p>\n\n\n\n

    Una marca sin soluci\u00f3n clara<\/h2>\n\n\n\n

    El problema de Abarth es doble.<\/p>\n\n\n\n

      \n
    • En el lado el\u00e9ctrico, los modelos se consideran demasiado caros y mal posicionados. Un Abarth 500e cuesta casi 37.000 euros, aunque vale 10.000 euros menos. El 600e, a m\u00e1s de 44.000 euros, sufre el mismo problema.<\/li>\n\n\n\n
    • En cuanto a la combusti\u00f3n interna, es imposible ofrecer una alternativa h\u00edbrida: el nuevo Fiat 500 Hybrid de 65 CV ya emite 120 g\/km de CO\u2082, un umbral prohibitivo si se quiere desarrollar una versi\u00f3n Abarth m\u00e1s potente. En cuanto al Fiat 600, de momento no est\u00e1 prevista ninguna versi\u00f3n h\u00edbrida deportiva.<\/li>\n<\/ul>\n\n\n\n

      Todav\u00eda existe la posibilidad de un Abarth Grande Panda, pero dado el fracaso de los 500e y 600e, invertir en un nuevo deportivo parece arriesgado para Stellantis.<\/p>\n\n\n\n

      Abarth abandonado en Europa, pero no en todas partes<\/h2>\n\n\n\n

      Parad\u00f3jicamente, Abarth sigue existiendo en Am\u00e9rica Latina, donde la comunicaci\u00f3n est\u00e1 integrada con la de Fiat. All\u00ed, la marca conserva un m\u00ednimo de visibilidad, al contrario que en Europa, donde parece aislada y olvidada.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Esta diferencia de estrategia pone quiz\u00e1s de manifiesto la \u00fanica salvaci\u00f3n de Abarth: reintegrar la comunicaci\u00f3n de Fiat en Europa, para beneficiarse de su reputaci\u00f3n y sus redes. Hoy, el escorpi\u00f3n est\u00e1 solo... y pica en el vac\u00edo.<\/p>\n\n\n\n

      \u00bfHacia la desaparici\u00f3n de Abarth?<\/h2>\n\n\n\n

      Tal y como est\u00e1n las cosas, el futuro se presenta sombr\u00edo. Los vol\u00famenes europeos son irrisorios, los modelos actuales son demasiado caros y las soluciones de combusti\u00f3n son imposibles. Si Stellantis busca racionalizar sus marcas, Abarth probablemente encabece la lista de marcas fr\u00e1giles.<\/p>\n\n\n\n

      A partir de un nicho apasionante, la marca se ha convertido en una sombra de lo que fue. A menos que se le d\u00e9 un nuevo impulso o se reposicione radicalmente, es poco probable que Abarth llegue mucho m\u00e1s lejos. 2.000 ventas en 2025<\/strong> si se excluye Am\u00e9rica Latina. Una actuaci\u00f3n indigna de su herencia y que alimenta una dolorosa pregunta: \u00bfy si Abarth simplemente desapareciera de Europa?<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":41699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-41500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abarth","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nEst-ce que la marque Abarth va disparaitre en silence ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Abarth, la petite marque au scorpion qui a longtemps incarn\u00e9 l\u2019esprit sportif et accessible de Fiat, traverse aujourd\u2019hui une crise majeure. 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