{"id":41300,"date":"2025-09-16T09:29:13","date_gmt":"2025-09-16T07:29:13","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41300"},"modified":"2025-09-16T09:29:13","modified_gmt":"2025-09-16T07:29:13","slug":"alfa-romeo-regresa-a-este-bello-pais-tras-18-anos-de-ausencia","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-revient-dans-ce-pays-dasie-apres-18-ans-dabsence\/","title":{"rendered":"Alfa Romeo regresa al pa\u00eds asi\u00e1tico tras 18 a\u00f1os de ausencia"},"content":{"rendered":"
\"\"
Foto CNA<\/figcaption><\/figure>\n\n\n\n

Alfa Romeo<\/a> sigue avanzando en Asia, un mercado en el que la marca italiana lucha por encontrar una estrategia clara. Tras haber abrir\u00e1 una sala de exposiciones en Hong Kong en 2023<\/a>, cerr\u00f3 en Singapur en febrero de 2025<\/a>la marca Biscione ha decidido volver... a Taiw\u00e1n. Un anuncio simb\u00f3lico, ya que se produce despu\u00e9s de 18 a\u00f1os de ausencia.<\/p>\n\n\n\n

El 15 de septiembre de 2025, en un acto oficial celebrado en Taipei, Alfa Romeo confirm\u00f3 su regreso a este mercado. La marca, que este a\u00f1o celebra su 115 aniversario, present\u00f3 dos de sus modelos insignia: el Giulia y el Stelvio. Pero la verdadera sorpresa fue la presencia del Junior, el nuevo SUV compacto de Stellantis, que saldr\u00e1 a la venta en Taiw\u00e1n en el primer semestre de 2026.<\/p>\n\n\n\n

Este regreso ha sido posible gracias al grupo Shangteng Automotive, dirigido por Gao Yiyi, hija del presidente de I-Mei, un actor industrial con fuerte presencia local. Junto a sus padres, Gao Yiyi declar\u00f3 su deseo de desarrollar la presencia de marcas europeas en Taiw\u00e1n y se mostr\u00f3 optimista sobre el potencial del mercado automovil\u00edstico local.<\/p>\n\n\n\n

Sin embargo, esta elecci\u00f3n plantea interrogantes. Las ventas de Alfa Romeo en Asia siguen siendo modestas: 832 unidades en China en 2022, mientras que en Jap\u00f3n, a pesar de ser su basti\u00f3n regional, la marca ha pasado de 1.671 matriculaciones en 2023 a s\u00f3lo 963 en 2024. En este contexto, la apertura de un concesionario en Taiw\u00e1n puede parecer parad\u00f3jica.<\/p>\n\n\n\n

Pero Alfa Romeo juega aqu\u00ed una carta estrat\u00e9gica. Taiw\u00e1n es un mercado de nicho, pero se caracteriza por una clientela adinerada y apasionada por el autom\u00f3vil. Adem\u00e1s, la asociaci\u00f3n con Shangteng Automotive proporciona una base s\u00f3lida, gracias sobre todo a los lazos familiares y econ\u00f3micos con I-Mei.<\/p>\n\n\n\n

Por \u00faltimo, este regreso a Taiw\u00e1n ilustra una determinaci\u00f3n: a pesar de las dificultades, Alfa Romeo no quiere abandonar Asia. Entre cierre de concesionarios y apertura de nuevos, la estrategia sigue siendo dif\u00edcil de leer, pero la marca contin\u00faa buscando su equilibrio. Tras 18 a\u00f1os de ausencia, Alfa Romeo vuelve a Taiw\u00e1n. Queda por ver si el Giulia, el Stelvio y pronto el Junior conseguir\u00e1n conquistar este mercado.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":41302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-41300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo revient dans ce pays d'Asie apr\u00e8s 18 ans d'absence - ItalPassion<\/title>\n<meta name=\"description\" content=\"Photo CNA Alfa Romeo poursuit son chemin en Asie, un march\u00e9 o\u00f9 la marque italienne peine \u00e0 trouver une strat\u00e9gie claire. 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