{"id":40585,"date":"2025-08-18T12:17:12","date_gmt":"2025-08-18T10:17:12","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=40585"},"modified":"2025-08-18T12:17:12","modified_gmt":"2025-08-18T10:17:12","slug":"stellantis-entierra-la-plataforma-giorgio-los-miles-de-millones-de-euros-invertidos-nunca-se-recuperaran","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/stellantis\/stellantis-enterre-la-plateforme-giorgio-les-milliards-deuros-investis-ne-seront-jamais-amortis\/","title":{"rendered":"Stellantis entierra la plataforma Giorgio: los miles de millones de euros invertidos nunca se recuperar\u00e1n"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Cuando Sergio Marchionne desvel\u00f3 el Alfa Romeo Giulia en junio de 2015, no era solo el lanzamiento de una nueva berlina deportiva. Era tambi\u00e9n el nacimiento de una plataforma completamente nueva, el Giorgio, fruto de miles de millones de euros de inversi\u00f3n. Concebida como la base t\u00e9cnica para el renacimiento de Alfa Romeo, Giorgio deb\u00eda llevar toda una gama de modelos premium con tracci\u00f3n trasera y total, capaces de competir con BMW, Audi y Mercedes.<\/p>\n\n\n\n

Grandes ambiciones para Alfa Romeo<\/h2>\n\n\n\n
\"alfa-romeo-giulia-stelvio-quadrifoglio-my23-4\"<\/figure>\n\n\n\n

El Giulia fue el primer modelo en beneficiarse de este sistema en 2016, seguido del Stelvio en 2017. Ambos modelos conquistaron a la prensa y a los aficionados por su dinamismo, pero las ventas quedaron muy lejos de los objetivos (apenas 120.000 Alfa Romeo al a\u00f1o en el mejor de los casos, frente a los 400.000 esperados). El efecto relanzamiento no se materializar\u00e1.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Maserati se invita a Giorgio<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Para que la inversi\u00f3n mereciera la pena, Giorgio se adapt\u00f3 a los nuevos Maserati. Primero fue el SUV Grecale, lanzado en 2022, y despu\u00e9s llegaron los nuevos GranTurismo y GranCabrio, lanzados sobre una plataforma Giorgio 1.5 evolucionada, prueba de que Stellantis no hab\u00eda abandonado por completo la idea de a\u00f1adirle valor.<\/p>\n\n\n\n

\"\"
Plataforma Giorgio 1.5<\/figcaption><\/figure>\n\n\n\n

Un tal\u00f3n de Aquiles: la electrificaci\u00f3n<\/h2>\n\n\n\n

El problema es que Giorgio se dise\u00f1\u00f3 originalmente para motores de combusti\u00f3n e h\u00edbridos ligeros. En 2018 se consideraron modelos PHEV, pero los planes se abandonaron en 2019. Por supuesto, el Grecale MHEV existe, y el Giorgio 1.5 acab\u00f3 dando lugar a 100 versiones el\u00e9ctricas % del Grecale, GranTurismo y GranCabrio. Pero la electrificaci\u00f3n lleg\u00f3 demasiado tarde y no se ajust\u00f3 a las expectativas del mercado.<\/p>\n\n\n\n

\"alfa-romeo-roadmap-2018-2022\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Miles de millones invertidos... para nada<\/h2>\n\n\n\n

Hoy, Stellantis<\/a> traza la l\u00ednea. En su informe semestral de 2025, el Grupo declara haber amortizado m\u00e1s de 550 millones de euros en Maserati y unos 26 millones en Alfa Romeo, directamente vinculados a las plataformas utilizadas por estas marcas. En total, se han registrado varios cientos de millones de euros de p\u00e9rdidas contables en los \u00faltimos meses, tras admitir que los vol\u00famenes previstos nunca ser\u00e1n suficientes para recuperar la inversi\u00f3n inicial.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Est\u00e1 claro que los miles de millones inyectados en Giorgio para desarrollar cinco modelos - Giulia, Stelvio, Grecale, GranTurismo y GranCabrio - nunca dar\u00e1n sus frutos.<\/p>\n\n\n\n

La decisi\u00f3n de Stellantis de enterrar a Giorgio no es s\u00f3lo una cuesti\u00f3n contable. Tambi\u00e9n es simb\u00f3lica: uno de los proyectos m\u00e1s ambiciosos de la era FCA se considera ahora un fracaso industrial. Los futuros modelos de Alfa Romeo y Maserati se basar\u00e1n en las plataformas STLA Large y STLA Medium, dise\u00f1adas desde el principio para la electrificaci\u00f3n y destinadas a reducir costes mediante una mayor puesta en com\u00fan dentro del Grupo.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":40586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-40585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stellantis","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nStellantis enterre la plateforme Giorgio : les milliards d'euros investis ne seront jamais amortis - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lorsqu\u2019en juin 2015 Sergio Marchionne d\u00e9voile l\u2019Alfa Romeo Giulia, il ne s\u2019agit pas seulement du lancement d\u2019une nouvelle berline sportive. 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