{"id":39845,"date":"2025-07-14T14:47:48","date_gmt":"2025-07-14T12:47:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=39845"},"modified":"2025-07-14T14:47:48","modified_gmt":"2025-07-14T12:47:48","slug":"el-pais-que-mas-coches-fiat-comprara-en-2025-no-es-ni-de-lejos-italia","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/fiat\/le-pays-qui-achete-le-plus-de-fiat-en-2025-nest-pas-litalie-et-de-loin\/","title":{"rendered":"El pa\u00eds que m\u00e1s coches Fiat comprar\u00e1 en 2025 no ser\u00e1 Italia (ni de lejos)"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Es un poderoso s\u00edmbolo del cambio geogr\u00e1fico de la marca: Fiat<\/a> vende m\u00e1s coches en Brasil que en Italia<\/strong>... y por mucho. Mientras la marca italiana sigue decayendo en su propio suelo, sigue cosechando grandes \u00e9xitos en Am\u00e9rica Latina, hasta el punto de redefinir lo que significa hoy ser una marca italiana.<\/p>\n\n\n\n

Brasil: 241.428 coches Fiat matriculados en seis meses<\/h2>\n\n\n\n

Las cifras hablan por s\u00ed solas: con 241.428 unidades matriculadas entre enero y junio de 2025,<\/strong> Brasil sigue siendo el primer mercado mundial de Fiat, por delante de Italia (82.466 unidades), que registra un enorme descenso de 14 % con respecto al a\u00f1o pasado. Brasil no solo conserva el primer puesto que ocupa desde 2019, sino que incluso ampl\u00eda la diferencia con un crecimiento anual de +9 %, e incluso de +17 % en comparaci\u00f3n con 2023.<\/p>\n\n\n\n

Este \u00e9xito no es casual. Fiat ofrece una gama completa, asequible y local: Mobi, Argo, Pulse, Fastback, Cronos, Toro, Strada... sin olvidar las versiones Abarth. Modelos adaptados a las necesidades y expectativas del mercado brasile\u00f1o, con una estrategia industrial bien afinada, al contrario que en el Viejo Continente.<\/p>\n\n\n\n

Italia: la ca\u00edda contin\u00faa<\/h2>\n\n\n\n

Si nos atenemos a los seis primeros meses de 2025, Fiat est\u00e1 en declive estructural en su propio territorio. La marca vendi\u00f3 \"s\u00f3lo\" 82.466 veh\u00edculos, 14 % menos que en las mismas fechas del a\u00f1o anterior,<\/strong> e incluso 12 % hace menos de dos a\u00f1os. Una ca\u00edda preocupante.<\/p>\n\n\n\n

\u00bfQu\u00e9 es lo m\u00e1s alarmante? Una gran parte de las ventas italianas (casi el 70 %) siguen bas\u00e1ndose en el antiguo Fiat Panda, un modelo que est\u00e1 al final de su carrera, vendido, pero que sigue siendo muy popular.<\/p>\n\n\n\n

Argentina: la gran sorpresa<\/h2>\n\n\n\n

Otro pa\u00eds de gran crecimiento es Argentina, tercer mercado mundial de Fiat en 2025. Con 42.332 unidades vendidas (+92 %), la marca casi duplicar\u00e1 sus ventas all\u00ed en comparaci\u00f3n con 2024. Tambi\u00e9n aqu\u00ed, la gama local es un activo, con modelos producidos en la regi\u00f3n y dise\u00f1ados para el poder adquisitivo local.<\/p>\n\n\n\n

Europa se queda atr\u00e1s...<\/h2>\n\n\n\n

Mientras tanto, Europa se hunde<\/strong>. La situaci\u00f3n es preocupante. He aqu\u00ed algunos ejemplos de ca\u00edda libre:<\/p>\n\n\n\n

    \n
  • Alemania<\/strong> 8.663 unidades (-55 %)<\/li>\n\n\n\n
  • Francia<\/strong> 9.738 unidades (-53 %)<\/li>\n\n\n\n
  • Espa\u00f1a<\/strong> 5.027 unidades (-54 %)<\/li>\n\n\n\n
  • Reino Unido<\/strong> 6.136 unidades (-29 %)<\/li>\n\n\n\n
  • Turqu\u00eda<\/strong> 33.068 unidades (-35 %)<\/li>\n<\/ul>\n\n\n\n

    En estos mercados, la estrategia de electrificaci\u00f3n total (Fiat 500e, Fiat 600e) no est\u00e1 dando sus frutos. El resultado: p\u00e9rdidas de dos d\u00edgitos en todos los frentes<\/strong>.<\/p>\n\n\n\n

    Fiat, una marca italiana... con ra\u00edces latinoamericanas<\/h2>\n\n\n\n

    Con m\u00e1s de 283.000 veh\u00edculos vendidos s\u00f3lo en sus dos mercados latinoamericanos, Fiat genera m\u00e1s del 65 % de sus vol\u00famenes fuera de Europa.<\/p>\n\n\n\n

    Fiat ya no es lo que era. El icono italiano es ahora una marca global, impulsada por Brasil y Argentina, que act\u00faan como pilares comerciales en un mundo en el que Europa est\u00e1 en retirada.<\/p>\n\n\n\n

    Brasil es el nuevo coraz\u00f3n palpitante de Fiat. Y aunque la marca prepara su regreso al Viejo Continente con tres nuevos modelos<\/a>sabe cu\u00e1les son sus prioridades. Y ya no es en Tur\u00edn... sino en S\u00e3o Paulo.<\/p>\n\n\n\n

    Pa\u00eds<\/th>Inscripciones 6 meses 2025<\/th>Cambia n-1<\/th>Cambio n-2<\/th><\/tr><\/thead>
    Brasil<\/td>241428<\/td>9%<\/td>17%<\/td><\/tr>
    Italia<\/td>82466<\/td>-14%<\/td>-12%<\/td><\/tr>
    Argentina<\/td>42333<\/td>92%<\/td>9%<\/td><\/tr>
    Turqu\u00eda<\/td>33067<\/td>-35%<\/td>-46%<\/td><\/tr>
    Alemania<\/td>8662<\/td>-55%<\/td>-64%<\/td><\/tr>
    Francia<\/td>9737<\/td>-53%<\/td>-51%<\/td><\/tr>
    Espa\u00f1a<\/td>5026<\/td>-54%<\/td>-68%<\/td><\/tr>
    Reino Unido<\/td>6135<\/td>-29%<\/td>-39%<\/td><\/tr>
    Jap\u00f3n<\/td>1856<\/td>-16%<\/td>-22%<\/td><\/tr>
    Estados Unidos<\/td>919<\/td>95%<\/td>225%<\/td><\/tr>
    Total<\/td>431629<\/td>-4%<\/td>-9%<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":39846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-39845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe pays qui ach\u00e8te le plus de Fiat en 2025 n\u2019est pas l\u2019Italie (et de loin) - ItalPassion<\/title>\n<meta name=\"description\" content=\"C\u2019est un symbole fort du basculement g\u00e9ographique de la marque : Fiat vend plus de voitures au Br\u00e9sil qu\u2019en Italie\u2026 et de tr\u00e8s loin. 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