{"id":38534,"date":"2025-05-19T09:31:50","date_gmt":"2025-05-19T07:31:50","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=38534"},"modified":"2025-05-19T09:31:50","modified_gmt":"2025-05-19T07:31:50","slug":"alfa-romeo-despues-del-tonale-el-junior-tambien-esta-en-el-blockchain-pero-para-que","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-apres-le-tonale-le-junior-est-aussi-dans-la-blockchain-mais-a-quoi-ca-sert\/","title":{"rendered":"Alfa Romeo: despu\u00e9s del Tonale, el Junior tambi\u00e9n est\u00e1 en la blockchain, pero \u00bfpara qu\u00e9?"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/alfa-romeo-junior-veloce-bev-1.jpg\" alt=\"\" class=\"wp-image-38536\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/alfa-romeo-junior-veloce-bev-1.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/alfa-romeo-junior-veloce-bev-1-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/alfa-romeo-junior-veloce-bev-1-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/alfa-romeo-junior-veloce-bev-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>En 2022, cuando las criptomonedas, las NFT y el blockchain eran la comidilla del mundo tecn\u00f3filo,<strong> <a href=\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/\">Alfa Romeo<\/a> dio la sorpresa al anunciar que su nuevo SUV, el Tonale, ser\u00eda el primer veh\u00edculo fabricado en serie que contar\u00eda con un certificado digital NFT. <\/strong>En su momento, fue una primicia mundial en la industria del autom\u00f3vil que caus\u00f3 un gran revuelo. Dos a\u00f1os despu\u00e9s, la tecnolog\u00eda sigue ah\u00ed, aunque de forma m\u00e1s discreta... pero est\u00e1 muy presente en el Junior, el nuevo SUV compacto de la marca. <strong>Una oportunidad para plantear una pregunta sencilla: \u00bfqu\u00e9 sentido tiene, en realidad?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una tecnolog\u00eda muy de moda en 2022...<\/h2>\n\n\n\n<p>Cuando Alfa Romeo present\u00f3 el Tonale en marzo de 2022, lo hizo con una firme promesa: ofrecer un certificado digital no falsificable para garantizar el historial del veh\u00edculo. El NFT, siglas de \"Non-Fungible Token\", utiliza la blockchain para registrar datos (kilometraje, mantenimiento, etc.) y convertirlos en una tarjeta de identidad digital a prueba de manipulaciones vinculada al veh\u00edculo.<\/p>\n\n\n\n<p>La marca apuesta por esta innovaci\u00f3n para ganarse a las flotas de empresas y a los compradores de veh\u00edculos de ocasi\u00f3n, promoviendo una herramienta de transparencia.<strong> dise\u00f1ado para aumentar el valor residual de los modelos.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">... discreto pero todav\u00eda all\u00ed en 2025<\/h2>\n\n\n\n<p>Dos a\u00f1os despu\u00e9s, el revuelo en torno a la NFT se ha apagado en gran medida. Pocos fabricantes siguen hablando de ella y muchos han abandonado los proyectos basados en esta tecnolog\u00eda. Excepto Alfa Romeo.<\/p>\n\n\n\n<p><strong>S\u00ed, aunque el fabricante ya no lo utilice como principal argumento de marketing, el certificado digital NFT sigue ah\u00ed, <\/strong>ahora integrado en toda la gama, incluido el \u00faltimo modelo, el Junior. La descripci\u00f3n oficial reza en blanco y negro:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><svg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-quote\" width=\"48\" height=\"48\"><use xlink:href=\"#icon-quote\"><\/use><\/svg>\n<p><em>\"Gracias a su arquitectura de software de nueva generaci\u00f3n, el Alfa Romeo Junior adopta el token Alfa Romeo no fungible (NFT)... Este registro puede garantizar que el coche se ha mantenido correctamente y puede tener un impacto positivo en el valor residual.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Lo mismo ocurre con la nota de prensa, en la que la marca destaca que este certificado es com\u00fan a toda la gama, incluidos los reestilizados Giulia y Stelvio, que tambi\u00e9n equipan esta tecnolog\u00eda desde 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 esta discreci\u00f3n?<\/h2>\n\n\n\n<p><strong>Entonces, \u00bfpor qu\u00e9 Alfa Romeo no promueve esta innovaci\u00f3n tanto como antes? <\/strong>Sin duda porque el t\u00e9rmino \"NFT\" se ha vuelto m\u00e1s divisivo que vendedor. Entre burbujas especulativas y una creciente falta de inter\u00e9s del p\u00fablico en general, blockchain ya no es cosa de sue\u00f1os.<\/p>\n\n\n\n<p>Pero Alfa Romeo ha sabido sacar el m\u00e1ximo partido a esta tecnolog\u00eda, poni\u00e9ndola al servicio de un fin concreto: certificar el historial de un veh\u00edculo. <strong>Ni arte digital, ni especulaci\u00f3n, s\u00f3lo una herramienta para tranquilizar a los compradores.<\/strong><\/p>\n\n\n\n<p>Como explic\u00f3 la marca en su momento:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><svg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-quote\" width=\"48\" height=\"48\"><use xlink:href=\"#icon-quote\"><\/use><\/svg>\n<p><em>\"En el mercado de veh\u00edculos usados, la certificaci\u00f3n NFT representa una fuente adicional de credibilidad en la que podr\u00e1n confiar los propietarios o las redes de distribuci\u00f3n.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfUna tecnolog\u00eda \u00fanica en la industria automovil\u00edstica?<\/h2>\n\n\n\n<p>Que sepamos, ninguna otra marca del Grupo Stellantis ha ofrecido hasta ahora un sistema similar al de Alfa Romeo, o al menos lo ha promocionado. El sistema se basa en una \"tarjeta blockchain\", un registro digital cifrado vinculado al n\u00famero de identificaci\u00f3n del veh\u00edculo. No se trata de un aparato conectado ni de un chip en el coche, <strong>sino un certificado externo, a petici\u00f3n del cliente, que supervisa el coche durante toda su vida \u00fatil.<\/strong><\/p>\n\n\n\n<p>Mientras que la Tonale abri\u00f3 el camino en pleno auge de la NFT, la Junior confirma que la iniciativa era algo m\u00e1s que un simple truco publicitario. Al integrar esta tecnolog\u00eda en toda su gama,<strong> Alfa Romeo apuesta por la confianza digital, en un mercado de segunda mano donde la historia de un veh\u00edculo puede cambiarlo todo.<\/strong><\/p>\n\n\n\n<p>\u00bfPara qu\u00e9 sirve? No para lucir bonito en una sala de exposici\u00f3n. <strong>Sino para garantizar, en blanco y negro (y en la blockchain), que tu Alfa se ha mantenido correctamente. <\/strong>Y ese es quiz\u00e1 el uso m\u00e1s razonable y sostenible que podr\u00edamos imaginar para una NFT.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":38535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[403],"class_list":["post-38534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-junior","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alfa Romeo : apr\u00e8s le Tonale, le Junior est aussi dans la blockchain, mais \u00e0 quoi \u00e7a sert ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"En 2022, alors que les cryptomonnaies, les NFT et la blockchain occupaient toutes les conversations technophiles, Alfa Romeo cr\u00e9ait la surprise en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-despues-del-tonale-el-junior-tambien-esta-en-el-blockchain-pero-para-que\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo : apr\u00e8s le Tonale, le Junior est aussi dans la blockchain, mais \u00e0 quoi \u00e7a sert ? - ItalPassion\" \/>\n<meta property=\"og:description\" content=\"En 2022, alors que les cryptomonnaies, les NFT et la blockchain occupaient toutes les conversations technophiles, Alfa Romeo cr\u00e9ait la surprise en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-despues-del-tonale-el-junior-tambien-esta-en-el-blockchain-pero-para-que\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T07:31:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/alfa-romeo-junior-veloce-bev.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-apres-le-tonale-le-junior-est-aussi-dans-la-blockchain-mais-a-quoi-ca-sert\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-apres-le-tonale-le-junior-est-aussi-dans-la-blockchain-mais-a-quoi-ca-sert\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Alfa Romeo : apr\u00e8s le Tonale, le Junior est aussi dans la blockchain, mais \u00e0 quoi \u00e7a sert ?\",\"datePublished\":\"2025-05-19T07:31:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-apres-le-tonale-le-junior-est-aussi-dans-la-blockchain-mais-a-quoi-ca-sert\/\"},\"wordCount\":729,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-apres-le-tonale-le-junior-est-aussi-dans-la-blockchain-mais-a-quoi-ca-sert\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/alfa-romeo-junior-veloce-bev.jpg\",\"keywords\":[\"Alfa Romeo Junior\"],\"articleSection\":[\"Alfa Romeo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-apres-le-tonale-le-junior-est-aussi-dans-la-blockchain-mais-a-quoi-ca-sert\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-apres-le-tonale-le-junior-est-aussi-dans-la-blockchain-mais-a-quoi-ca-sert\/\",\"url\":\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-apres-le-tonale-le-junior-est-aussi-dans-la-blockchain-mais-a-quoi-ca-sert\/\",\"name\":\"Alfa Romeo : apr\u00e8s le Tonale, le Junior est aussi dans la blockchain, mais \u00e0 quoi \u00e7a sert ? 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