{"id":38466,"date":"2025-05-15T11:58:41","date_gmt":"2025-05-15T09:58:41","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=38466"},"modified":"2025-05-15T11:58:41","modified_gmt":"2025-05-15T09:58:41","slug":"cambios-oficiales-en-estos-dos-modelos-de-maserati","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/officiel-ces-deux-modeles-maserati-changent-dusine\/","title":{"rendered":"Oficial: \u00a1estos dos modelos de Maserati cambian de f\u00e1brica!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Tras varios meses de especulaciones y sucesivos anuncios, Maserati<\/a> ha confirmado oficialmente lo que muchos anticipaban: los modelos GranTurismo y GranCabrio volver\u00e1n a M\u00f3dena. <\/strong>Un retorno a sus ra\u00edces para estos dos iconos de la marca, que pronto tendr\u00e1n el honor de producirse en la hist\u00f3rica f\u00e1brica de Viale Ciro Menotti, donde nacieron las primeras generaciones de estos modelos.<\/p>\n\n\n\n

De vuelta a nuestras ra\u00edces<\/h2>\n\n\n\n

Lo anunciamos hace 2 meses<\/a>y ahora es oficial. El traslado de la producci\u00f3n del Maserati GranTurismo y el GranCabrio a la planta de M\u00f3dena marca un punto de inflexi\u00f3n estrat\u00e9gico para la marca del Tridente.<\/strong> Estos veh\u00edculos de prestigio ya no se fabrican en serie y requieren un entorno de producci\u00f3n que se adapte mejor a su exclusividad e imagen de alta gama. Esto es precisamente lo que ofrece la planta de M\u00f3dena, adem\u00e1s de la experiencia de su equipo, ya a cargo del supercoche Maserati MC20.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Este cambio se produce tras un traslado temporal a la planta de Mirafiori, donde se produc\u00edan el GranTurismo y el Grancabrio junto con el Fiat 500 el\u00e9ctrico. Sin embargo, alinear estos ic\u00f3nicos modelos con veh\u00edculos producidos en serie ya no estaba en l\u00ednea con las aspiraciones de Maserati. El traslado a M\u00f3dena es, por tanto, un retorno l\u00f3gico, que subraya la voluntad de la marca de reforzar su imagen de lujo garantizando al mismo tiempo la calidad de producci\u00f3n.<\/strong><\/p>\n\n\n\n

\u00bfPor qu\u00e9 M\u00f3dena?<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

La planta de M\u00f3dena, que ya produce modelos como el MC20, es el coraz\u00f3n de Maserati.<\/strong> Aqu\u00ed es donde cobra vida el ADN de la marca, con una capacidad de producci\u00f3n m\u00e1s modesta pero perfectamente adaptada a la fabricaci\u00f3n de autom\u00f3viles de prestigio. Esta planta es la ubicaci\u00f3n ideal para modelos como el GranTurismo y el Grancabrio, cuya producci\u00f3n anual no debe superar ciertos l\u00edmites para conservar su car\u00e1cter exclusivo. La decisi\u00f3n de Maserati de volver a M\u00f3dena para estos dos modelos demuestra un claro deseo de centrarse en la esencia misma de la marca: lujo, artesan\u00eda y prestaciones.<\/p>\n\n\n\n

Un modelo de producci\u00f3n a la italiana<\/h2>\n\n\n\n

El caso de Maserati es similar al de Ferrari, que produce todos sus veh\u00edculos en Maranello, o Lamborghini en Sant'Agata Bolognese. <\/strong>Estas marcas han comprendido que, para mantener su imagen, es necesario concentrar la producci\u00f3n en un lugar emblem\u00e1tico, reforzando as\u00ed su identidad y optimizando sus capacidades al tiempo que reducen los costes asociados a la dispersi\u00f3n de los procesos de fabricaci\u00f3n.<\/p>\n\n\n\n

Por supuesto, esto plantea una pregunta: \u00bfpor qu\u00e9 no hacer de M\u00f3dena el centro de producci\u00f3n exclusivo de todos los modelos Maserati en el futuro? <\/strong>Esto parece m\u00e1s que probable, dadas las recientes declaraciones y la reducci\u00f3n de los vol\u00famenes de producci\u00f3n en otras plantas, como Mirafiori, que ahora se dedicar\u00e1 m\u00e1s a la producci\u00f3n de modelos Fiat.<\/p>\n\n\n\n

Una nueva era en la producci\u00f3n de Maserati<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

El traslado del GranTurismo y el GranCabrio a M\u00f3dena marca una nueva etapa en la estrategia de Maserati,<\/strong> un gesto simb\u00f3lico para la marca, pero tambi\u00e9n una elecci\u00f3n muy pragm\u00e1tica. El inicio de la producci\u00f3n est\u00e1 previsto para el cuarto trimestre de 2025, y bien podr\u00eda ser el comienzo de una nueva era para Maserati. Es probable que la planta de M\u00f3dena se convierta en el centro neur\u00e1lgico de la producci\u00f3n de los modelos de gama alta de Maserati, al tiempo que integra cada vez m\u00e1s modelos que llegar\u00e1n en un futuro pr\u00f3ximo. Esperamos m\u00e1s informaci\u00f3n en unas semanas<\/a>seg\u00fan ha anunciado el Director General de Stellantis Europe.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":38467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[376,295],"class_list":["post-38466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","tag-maserati-grancabrio","tag-maserati-granturismo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nOfficiel : ces deux mod\u00e8les Maserati changent d'usine ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s plusieurs mois de sp\u00e9culations et d'annonces successives, Maserati a officiellement confirm\u00e9 ce que beaucoup pressentaient : les mod\u00e8les GranTurismo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/maserati\/cambios-oficiales-en-estos-dos-modelos-de-maserati\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Officiel : ces deux mod\u00e8les Maserati changent d'usine ! 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