{"id":38176,"date":"2025-04-30T08:34:06","date_gmt":"2025-04-30T06:34:06","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=38176"},"modified":"2025-04-30T08:34:06","modified_gmt":"2025-04-30T06:34:06","slug":"maserati-cae-hasta-las-1-700-ventas-de-retorno-en-2013","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-chute-a-1-700-ventes-retour-en-2013\/","title":{"rendered":"Maserati baja a 1.700 ventas: \u00a1vuelve a 2013!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

El descenso contin\u00faa durante Maserati<\/a>.<\/strong> El primer trimestre de 2025 confirma lo previsto datos de registro anteriores<\/a> La marca Trident ha registrado un descenso hist\u00f3rico, tanto en ventas como en ingresos, y se acerca a los niveles anteriores a 2013. A la espera de la presentaci\u00f3n del nuevo plan de productos, prevista para finales de junio, la situaci\u00f3n sigue siendo m\u00e1s preocupante que nunca.<\/p>\n\n\n\n

Las ventas se reducen a la mitad<\/h2>\n\n\n\n

Los resultados financieros publicados por Stellantis son claros: Las ventas de Maserati en el primer trimestre de 2025 ascendieron a s\u00f3lo 157 millones de euros, <\/strong>frente a los 313 millones de euros del mismo periodo del a\u00f1o anterior. Una asombrosa ca\u00edda de 50 %, que confirma que la marca es incapaz de frenar su declive a pesar de los ajustes de precios anunciados a principios de a\u00f1o<\/a>.<\/p>\n\n\n\n

Como recordatorio, Maserati ya hab\u00eda terminado 2024 con las ventas anuales se reducen a menos de la mitad respecto a 2023<\/a> (1.040 millones de euros frente a 2.330 millones). Si se mantiene la tendencia actual, 2025 podr\u00eda dar lugar a unos ingresos a\u00fan menores, potencialmente por debajo de los 700 millones de euros.<\/strong><\/p>\n\n\n

\n
\"\"
datos de italpassion<\/figcaption><\/figure>\n<\/div>\n\n\n

Ventas en ca\u00edda libre: vuelta a 2013<\/h2>\n\n\n\n

En t\u00e9rminos de vol\u00famenes, la situaci\u00f3n es igual de alarmante. Maserati s\u00f3lo vendi\u00f3 1.700 veh\u00edculos en todo el mundo entre enero y marzo de 2025, una ca\u00edda de 48 1TP3Q en comparaci\u00f3n con las 3.300 unidades vendidas en el 1T 2024.<\/strong> La marca retrocede as\u00ed m\u00e1s de diez a\u00f1os, con unas ventas comparables a las del primer trimestre de 2013, cuando s\u00f3lo entreg\u00f3 1.304 unidades.<\/p>\n\n\n\n

Si este impulso contin\u00faa, Maserati corre el riesgo de caer por debajo de la barrera de las 10.000 ventas anuales, <\/strong>un umbral simb\u00f3lico que confirmar\u00eda una transformaci\u00f3n estructural de la marca... o su declive.<\/p>\n\n\n

\n
\"\"
datos de italpassion<\/figcaption><\/figure>\n<\/div>\n\n\n

\u00bfUna estrategia basada en la exclusividad?<\/h2>\n\n\n\n

Oficialmente, Maserati a\u00fan no ha presentado un nuevo plan de recuperaci\u00f3n,<\/strong> pero las recientes declaraciones del Consejero Delegado nombrado en octubre de 2024 sugieren que el cambio estrat\u00e9gico es inminente. El ejecutivo ha prometido un plan de productos \"que har\u00e1 felices a todos los clientes de siempre<\/a>\"Esto sugiere una vuelta a modelos m\u00e1s exclusivos, rompiendo con la l\u00f3gica del volumen que acompa\u00f1\u00f3 los lanzamientos del Ghibli, Quattroporte y Levante.<\/p>\n\n\n

\n
\"\"
Santo Ficili, Consejero Delegado de Maserati<\/figcaption><\/figure>\n<\/div>\n\n\n

Las cifras hablan por s\u00ed solas: mientras que Maserati alcanz\u00f3 un m\u00e1ximo de 11.900 ventas en el primer trimestre de 2017, la marca ha retrocedido hasta un nivel siete veces inferior. Ni siquiera modelos considerados estrat\u00e9gicos, como el Grecale, fueron suficientes para invertir la tendencia en 2024, y nada hace pensar que 2025 vaya a empezar de forma diferente.<\/p>\n\n\n\n

A la espera del plan de junio, el futuro a\u00fan no est\u00e1 claro<\/h2>\n\n\n\n

La esperanza reside ahora en la presentaci\u00f3n prevista para finales de junio de 2025<\/a> un plan industrial integral. Tendr\u00e1 que responder a una doble urgencia: tranquilizar a los inversores y convencer a los clientes de que Maserati no ha perdido su ADN. Si la marca quiere hacer la transici\u00f3n a series de producci\u00f3n m\u00e1s peque\u00f1as, al menos tendr\u00e1 que presentar una visi\u00f3n clara e inspiradora, capaz de justificar esta ca\u00edda en el volumen con un movimiento cualitativo y tecnol\u00f3gico hacia el mercado superior.<\/p>\n\n\n\n

Entre p\u00e9rdidas financieras, ca\u00edda de las ventas, falta de inter\u00e9s por la gama el\u00e9ctrica Folgore e incertidumbres industriales (con rumores de traslado de la producci\u00f3n a M\u00f3dena), Maserati se encuentra ahora en una encrucijada. Stellantis parece cada vez menos dispuesto a realizar inyecciones masivas en la marca, apuntando a un reposicionamiento m\u00e1s discreto en el panorama de los autom\u00f3viles de lujo.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":38179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-38176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati chute \u00e0 1 700 ventes : retour en 2013 ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"La descente continue pour Maserati. 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