{"id":38090,"date":"2025-04-24T16:04:17","date_gmt":"2025-04-24T14:04:17","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=38090"},"modified":"2025-04-24T16:04:17","modified_gmt":"2025-04-24T14:04:17","slug":"maserati-brilla-por-su-ausencia-en-el-salon-del-automovil-de-shanghai-2025-en-un-momento-en-el-que-las-ventas-estan-en-minimos-historicos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-absence-remarquee-au-salon-automobile-de-shanghai-2025-alors-que-les-ventes-sont-au-plus-bas\/","title":{"rendered":"Maserati: llamativa ausencia en el Sal\u00f3n del Autom\u00f3vil de Shangh\u00e1i 2025 en un momento en el que las ventas est\u00e1n en m\u00ednimos hist\u00f3ricos"},"content":{"rendered":"
\"\"
Maserati en el Sal\u00f3n del Autom\u00f3vil de Shanghai 2023<\/figcaption><\/figure>\n\n\n\n

El Sal\u00f3n del Autom\u00f3vil de Shangh\u00e1i 2025 est\u00e1 en pleno apogeo y acoge a cerca de 70 fabricantes de la industria automovil\u00edstica. Sin embargo, una ausencia no pas\u00f3 desapercibida: la de Maserati.<\/strong> La marca italiana, anta\u00f1o muy popular en China, ha optado por no participar en el evento, como ya hizo en 2024.<\/p>\n\n\n\n

China, un pa\u00eds donde la marca lleva varios a\u00f1os en declive<\/h2>\n\n\n\n

Hace ocho a\u00f1os, en 2017, Maserati tocaba techo en China con m\u00e1s de 14.000 ventas anuales, lo que convert\u00eda al mercado chino en casi el 30 % de sus ventas mundiales. Pero esta euforia dur\u00f3 poco. A partir de 2018, las ventas empezaron a caer en picado.<\/p>\n\n\n\n

\"\"
Ventas de Maserati en China. Fuente Italpassion<\/figcaption><\/figure>\n\n\n\n

En 2024, la situaci\u00f3n era alarmante: s\u00f3lo se vendieron 1.228 Maserati en China. Lea o relea nuestro art\u00edculo : Maserati en China: la historia de una marca italiana que pas\u00f3 de la euforia a las l\u00e1grimas<\/a>.<\/p>\n\n\n\n

Un sal\u00f3n sin Maserati... y sin varios grandes nombres<\/h2>\n\n\n\n
\"\"
Maserati en el Sal\u00f3n del Autom\u00f3vil de Shanghai 2023<\/figcaption><\/figure>\n\n\n\n

Seg\u00fan los medios de comunicaci\u00f3n chinos, El Sal\u00f3n del Autom\u00f3vil de Shangh\u00e1i 2025 estar\u00e1 marcado por la ausencia de muchas marcas europeas y coreanas.<\/strong> Faltan Hyundai, Kia, Genesis, Peugeot, Citro\u00ebn, Jaguar Land Rover, Lamborghini, Rolls-Royce... y Maserati. Esta llamativa ausencia, que es noticia en algunos medios locales, refleja la r\u00e1pida evoluci\u00f3n del mercado chino, dominado ahora por las marcas locales, sobre todo en el sector de los coches el\u00e9ctricos.<\/p>\n\n\n\n

Para Maserati, la estrategia parece clara: en pleno proceso de reducci\u00f3n de su presencia en China, la marca vuelve a centrarse en sus mercados tradicionales, especialmente Europa y Estados Unidos, donde las ventas tambi\u00e9n est\u00e1n bajo m\u00ednimos. Sin embargo, fue en el Sal\u00f3n del Autom\u00f3vil de Shangh\u00e1i 2023 donde la marca decidi\u00f3 presentar su gama Folgore.<\/p>\n\n\n\n

Cifras de ventas en ca\u00edda libre en el primer trimestre de 2025<\/h2>\n\n\n\n

Los datos del primer trimestre de 2025 confirman esta importante tendencia:<\/p>\n\n\n\n

Pa\u00eds<\/th>T1 2024<\/th>T1 2025<\/th>Evoluci\u00f3n<\/th><\/tr><\/thead>
Estados Unidos<\/td>1701<\/td>1044<\/td>-39%<\/td><\/tr>
Italia<\/td>803<\/td>474<\/td>-41%<\/td><\/tr>
Jap\u00f3n<\/td>338<\/td>219<\/td>-35%<\/td><\/tr>
Alemania<\/td>121<\/td>149<\/td>23%<\/td><\/tr>
Reino Unido<\/td>156<\/td>102<\/td>-35%<\/td><\/tr>
Suiza<\/td>76<\/td>29<\/td>-62%<\/td><\/tr>
Australia<\/td>101<\/td>88<\/td>-13%<\/td><\/tr>
Turqu\u00eda<\/td>68<\/td>49<\/td>-28%<\/td><\/tr>
Francia<\/td>13<\/td>24<\/td>85%<\/td><\/tr>
<\/td>3377<\/td>2178<\/td>-36%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

En total, Maserati matricul\u00f3 2.178 veh\u00edculos en el primer trimestre de 2025, frente a los 3.377 del a\u00f1o anterior, lo que supone un descenso global de 36 %.<\/p>\n\n\n\n

\u00bfEs s\u00f3lo una despedida?<\/h2>\n\n\n\n

Ante la r\u00e1pida erosi\u00f3n de su imagen en China y la feroz competencia de las nuevas marcas nacionales de lujo, Maserati parece haber decidido limitar sus p\u00e9rdidas. Su ausencia en el Sal\u00f3n del Autom\u00f3vil de Shangh\u00e1i de este a\u00f1o responde a esta l\u00f3gica: reservar sus recursos para mercados todav\u00eda boyantes, en lugar de persistir en un mercado en el que su declive se ha hecho ineludible.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":38091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-38090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : absence remarqu\u00e9e au salon automobile de Shanghai\u00a02025 alors que les ventes sont au plus bas - ItalPassion<\/title>\n<meta name=\"description\" content=\"Maserati au salon automobile de Shanghai 2023 Le Salon automobile de Shanghai 2025 bat son plein, accueillant pr\u00e8s de 70 constructeurs de l'industrie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-brilla-por-su-ausencia-en-el-salon-del-automovil-de-shanghai-2025-en-un-momento-en-el-que-las-ventas-estan-en-minimos-historicos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati : absence remarqu\u00e9e au salon automobile de Shanghai\u00a02025 alors que les ventes sont au plus bas - 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