{"id":38005,"date":"2025-04-18T09:39:44","date_gmt":"2025-04-18T07:39:44","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=38005"},"modified":"2025-04-18T09:39:44","modified_gmt":"2025-04-18T07:39:44","slug":"alfa-romeo-supera-a-lexus-y-volvo-entre-los-clientes-particulares","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-passe-devant-lexus-et-volvo-chez-les-clients-particuliers\/","title":{"rendered":"Alfa Romeo supera a Lexus y Volvo entre los clientes particulares"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

El \u00e9xito deAlfa Romeo Junior<\/a> sigue sin disminuir. Despu\u00e9s de haber ha revelado las cifras de matriculaciones del primer trimestre de 2025<\/a>que mostraba la fuerte contribuci\u00f3n de Junior a las ventas de la marca italiana en Europa, surgi\u00f3 una duda en los comentarios: \u00bfEste \u00e9xito se debe realmente a los clientes particulares o est\u00e1 inflado por las empresas de alquiler y las flotas corporativas?<\/strong><\/p>\n\n\n\n

Por ello, hemos decidido profundizar en el tema, analizando matriculaciones en Francia durante los tres primeros meses de 2025, <\/strong>distinguiendo entre ventas totales y ventas s\u00f3lo a clientes particulares. Y los resultados son, cuando menos, instructivos.<\/p>\n\n\n\n

Alfa Romeo, en el podio de las ventas premium a particulares<\/h2>\n\n\n\n
Marca<\/th>Total de inscripciones<\/th>De los cuales<\/th>Particulares<\/th><\/tr><\/thead>
BMW<\/strong><\/td>14 511<\/td>4 469<\/td>31 %<\/td><\/tr>
Mercedes<\/strong><\/td>11 443<\/td>2 191<\/td>19 %<\/td><\/tr>
Audi<\/strong><\/td>11 100<\/td>4 383<\/td>39 %<\/td><\/tr>
Tesla<\/strong><\/td>6 696<\/td>3 142<\/td>47 %<\/td><\/tr>
MINI<\/strong><\/td>5 546<\/td>3 465<\/td>62 %<\/td><\/tr>
DS<\/strong><\/td>3 674<\/td>1 246<\/td>34 %<\/td><\/tr>
Volvo<\/strong><\/td>2 395<\/td>443<\/td>18 %<\/td><\/tr>
Alfa Romeo<\/strong><\/td>2 091<\/td>1 027<\/td>49 %<\/strong><\/td><\/tr>
Lexus<\/strong><\/td>1 636<\/td>443<\/td>27 %<\/td><\/tr>
Alpine<\/strong><\/td>1 452<\/td>1 008<\/td>69 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Con 1.027 registros a particulares de un total de 2.091, Alfa Romeo<\/a> muestra una proporci\u00f3n de 49 %. Concretamente, Casi la mitad de los Alfa Romeo vendidos en Francia se venden a particulares.<\/strong><\/p>\n\n\n\n

Es m\u00e1s, Alfa Romeo ha superado a Lexus no s\u00f3lo en el segmento en su conjunto, sino tambi\u00e9n a Lexus y Volvo en t\u00e9rminos de ventas s\u00f3lo a clientes particulares. Un rendimiento inesperado que desaf\u00eda ciertas ideas preconcebidas sobre la marca italiana y sus clientes.<\/p>\n\n\n\n

Junior atrae a los particulares... pero a\u00fan no a los profesionales<\/h2>\n\n\n\n

Este resultado se debe obviamente al \u00e9xito del lanzamiento de Junior. Como hemos visto en nuestro art\u00edculo anterior<\/a>, Este modelo representa ya la mayor\u00eda de las matriculaciones de la marca en los principales mercados europeos. <\/strong>En Francia, represent\u00f3 el 68 % de las matriculaciones de Alfa Romeo en el primer trimestre de 2025.<\/p>\n\n\n\n

Y est\u00e1 claro que, sobre todo, convence a los particulares. En cambio, los profesionales a\u00fan parecen dudar, quiz\u00e1 por la juventud del modelo o por la falta de un veh\u00edculo \"de imagen\", a diferencia de otras marcas premium.<\/p>\n\n\n\n

Con un ratio de 49 % de ventas a particulares, Alfa Romeo lo hace mejor que BMW, Audi, Mercedes, DS, Volvo y Lexus. S\u00f3lo Alpine (69 %), MINI (62 %) y Tesla (47 %) obtienen mejores o iguales resultados en este criterio. La marca a\u00fan tiene mucho margen de crecimiento en el canal B2B, donde su cuota de mercado sigue siendo modesta.<\/strong><\/p>\n\n\n\n

Aunque algunos segu\u00edan dudando del \u00e9xito real de Junior, las cifras hablan por s\u00ed solas. Habr\u00eda sido interesante hacer el mismo an\u00e1lisis en Italia y Alemania, pero no tenemos las cifras (\u00a1todav\u00eda!).<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[403],"class_list":["post-38005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-junior","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo passe devant Lexus et Volvo chez les clients particuliers - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le succ\u00e8s de l\u2019Alfa Romeo Junior ne se d\u00e9ment pas. 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