{"id":37487,"date":"2025-03-27T14:57:28","date_gmt":"2025-03-27T13:57:28","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37487"},"modified":"2025-03-27T14:57:31","modified_gmt":"2025-03-27T13:57:31","slug":"ferrari-electric-podemos-cometer-errores-por-supuesto-declara-el-ceo-de-la-marca","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-electrique-pouvons-nous-faire-des-erreurs-bien-sur-declare-le-ceo-de-la-marque\/","title":{"rendered":"Ferrari el\u00e9ctrico: \"\u00bfPodemos equivocarnos? Por supuesto\", afirma el CEO de la marca."},"content":{"rendered":"
\"\"
CEO Ferrari. Benedetto Vigna.<\/figcaption><\/figure>\n\n\n\n

Ferrari<\/a> est\u00e1 a punto de dar un gran salto hacia el futuro del autom\u00f3vil con el lanzamiento de su primer modelo totalmente el\u00e9ctrico, previsto para octubre de 2025.<\/strong> Se trata de un gran paso adelante para la marca, famosa por sus motores de combusti\u00f3n, sin\u00f3nimo de prestaciones y adrenalina. Sin embargo, el camino hacia los coches el\u00e9ctricos no est\u00e1 exento de dificultades. Benedetto Vigna, CEO de Ferrari, expres\u00f3 recientemente sus dudas y ambiciones con toda transparencia<\/a>y los retos que esta transici\u00f3n podr\u00eda acarrear.<\/p>\n\n\n\n

Durante su intervenci\u00f3n en el D\u00eda de los Mercados de Capitales de Prysmian, celebrado en Nueva York el 26 de marzo de 2025, <\/strong>El CEO Vigna tom\u00f3 la palabra para aclarar la posici\u00f3n de Ferrari en esta nueva aventura. Hizo hincapi\u00e9 en la singularidad del modelo el\u00e9ctrico de Ferrari: \"Estamos trabajando en un coche que se presentar\u00e1 en el cuarto trimestre de este a\u00f1o. Ser\u00e1 \u00fanico porque no nos limitamos a ponerle cuatro ruedas con una bater\u00eda y un motor, como hacen otros por razones de coste en el mercado de masas. Estamos creando algo emocionante que har\u00e1 que la experiencia de conducci\u00f3n sea \u00fanica\".<\/p>\n\n\n\n

Sin embargo, a pesar de esta clara visi\u00f3n, persisten las preocupaciones. Ferrari, consciente de los retos que tiene por delante, ha debatido abiertamente los riesgos potenciales en comunicaciones anteriores. El mercado de los veh\u00edculos el\u00e9ctricos de lujo es a\u00fan joven y complejo,<\/strong> como Maserati, que lucha por consolidarse con sus modelos Folgore. Ferrari tambi\u00e9n se muestra cautelosa sobre la aceptaci\u00f3n de sus nuevos modelos por parte de los clientes tradicionales de la marca.<\/p>\n\n\n\n

En una reciente declaraci\u00f3n, Vigna incluso abord\u00f3 la posibilidad de que se produjeran fallos, diciendo:<\/strong> \"\u00bfPodemos cometer errores? Claro que s\u00ed. Pero el problema no es cometer errores, sino no aprender de nuestros errores\". Un enfoque pragm\u00e1tico y realista de las incertidumbres de la aceptaci\u00f3n p\u00fablica.<\/p>\n\n\n\n

El plan no es hacer una transici\u00f3n completa a lo el\u00e9ctrico, sino complementar su cartera con un modelo que respete su herencia y cumpla al mismo tiempo las expectativas del mercado moderno. En este sentido, Vigna recuerda los inicios de Ferrari en 1947, cuando simplemente no hab\u00eda carreteras. \"El coche el\u00e9ctrico es un reto\", admite, \"pero no es nada comparado con el reto de hace 78 a\u00f1os. Si queremos ser l\u00edderes, tenemos que atrevernos\".<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[427],"class_list":["post-37487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","tag-benedetto-vigna","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari \u00e9lectrique : "Pouvons-nous faire des erreurs ? Bien s\u00fbr" d\u00e9clare le CEO de la marque - ItalPassion<\/title>\n<meta name=\"description\" content=\"CEO Ferrari. Benedetto Vigna. 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