{"id":37405,"date":"2025-03-24T16:06:33","date_gmt":"2025-03-24T15:06:33","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37405"},"modified":"2025-03-24T16:06:35","modified_gmt":"2025-03-24T15:06:35","slug":"ferrari-empieza-a-vender-menos-coches","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-commence-a-vendre-moins-de-voitures\/","title":{"rendered":"\u00bfFerrari empieza a vender menos coches?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Ferrari<\/a> parece estar dando un giro en sus cifras de ventas.<\/strong> Tomando en conjunto los meses de enero y febrero de 2025, la marca del caballito rampante registr\u00f3 una ca\u00edda de las ventas del 16 % en comparaci\u00f3n con los mismos meses del a\u00f1o anterior. Aunque a primera vista pueda parecer preocupante, un an\u00e1lisis m\u00e1s detallado de las cifras revela una imagen m\u00e1s matizada y sugiere que este descenso podr\u00eda ser deliberado.<\/p>\n\n\n\n

Menos que el a\u00f1o anterior<\/h2>\n\n\n\n

Esto era evidente a partir de enero<\/a> y contin\u00faa. Las ventas mundiales totales de Ferrari en enero y febrero de 2025 ascienden a 1.106 veh\u00edculos, <\/strong>con respecto a las 1.318 unidades vendidas en enero y febrero de 2024. El descenso es especialmente acusado en Estados Unidos (-16 %) y Alemania (-20 %), mercados que hist\u00f3ricamente representan una parte importante de las ventas de Ferrari. El Reino Unido, por su parte, registr\u00f3 una espectacular ca\u00edda de 32 % en el mismo periodo, alcanzando su nivel m\u00e1s bajo en dos a\u00f1os.<\/p>\n\n\n\n

Sin embargo, Francia e Italia resisten bien.<\/strong> Francia registr\u00f3 un interesante aumento de 112 % durante el periodo, mientras que Italia, a pesar de una ligera ca\u00edda de 5 %, mantuvo su posici\u00f3n entre los cuatro primeros mercados de Ferrari.<\/p>\n\n\n\n

<\/th>01\/25<\/th>02\/25<\/th>Total<\/th>Variaci\u00f3n a\u00f1o anterior<\/th><\/tr><\/thead>
Estados Unidos<\/td>175<\/td>261<\/td>436<\/td>-16%<\/td><\/tr>
Jap\u00f3n<\/td>67<\/td>119<\/td>186<\/td>-9%<\/td><\/tr>
Alemania<\/td>131<\/td>140<\/td>271<\/td>-20%<\/td><\/tr>
Reino Unido<\/td>58<\/td>13<\/td>71<\/td>-32%<\/td><\/tr>
Italia<\/td>81<\/td>61<\/td>142<\/td>-5%<\/td><\/tr>
Francia<\/td>21<\/td>49<\/td>70<\/td>112%<\/td><\/tr>
<\/td><\/td><\/td>1106<\/td>-16%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Para comparar con hace 2 a\u00f1os, en enero y febrero de 2023, para los mismos pa\u00edses, Ferrari hab\u00eda matriculado 1092 coches, un aumento de 1 %.<\/p>\n\n\n\n

\u00bfSigno de transici\u00f3n o deseo de limitar la producci\u00f3n?<\/h2>\n\n\n\n

Esta ca\u00edda de las ventas no es necesariamente un signo de desaceleraci\u00f3n inevitable en Ferrari. De hecho, la marca italiana parece estar favoreciendo un enfoque m\u00e1s selectivo y controlado de la producci\u00f3n. En 2024, Ferrari supera con creces la barrera de las 13.000 ventas<\/a>unos resultados r\u00e9cord. Sin embargo, ese a\u00f1o se produjo una ralentizaci\u00f3n del crecimiento de las ventas en comparaci\u00f3n con a\u00f1os anteriores, un fen\u00f3meno que podr\u00eda indicar un cambio de estrategia.<\/p>\n\n\n\n

\"\"
Ventas de Ferrari desde 2011<\/figcaption><\/figure>\n\n\n\n

Es posible que Ferrari quiera limitar su producci\u00f3n anual para mantener la exclusividad de sus modelos,<\/strong> una pol\u00edtica que podr\u00eda reforzarse en 2025. En efecto, a pesar de la ca\u00edda de las cifras de ventas en enero y febrero, la marca prev\u00e9 el lanzamiento de seis nuevos modelos este a\u00f1o<\/a>Entre ellos se incluyen actualizaciones de los Ferrari 296, SF90 y Roma, as\u00ed como una versi\u00f3n totalmente el\u00e9ctrica, un SUV h\u00edbrido y, potencialmente, un nuevo SP4. Estos nuevos lanzamientos podr\u00edan verse como pasos hacia una renovaci\u00f3n de la gama sin un aumento masivo del volumen de producci\u00f3n.<\/p>\n\n\n\n

Tambi\u00e9n es plausible que Ferrari haya decidido ralentizar el ritmo de ventas para no superar el umbral simb\u00f3lico de las 14.000 unidades,<\/strong> una cifra que parece querer mantener para preservar su imagen. La hip\u00f3tesis de que la marca busca reducir sus ventas de forma controlada podr\u00eda explicar la ligera ca\u00edda de 10 % registrada en enero de 2025 con respecto al a\u00f1o anterior. Esta estrategia tendr\u00eda como objetivo evitar la saturaci\u00f3n del mercado manteniendo el valor de sus modelos.<\/p>\n\n\n\n

El fabricante prev\u00e9 un aumento de los ingresos,\u00a0con un objetivo de ventas superior a 7.000 millones de euros,\u00a0<\/strong>es decir, un crecimiento de al menos 5 % con respecto al a\u00f1o anterior. Permanezca atento.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-37405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari commence \u00e0 vendre moins de voitures ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari semble afficher un retournement de tendance dans ses chiffres de ventes. 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