{"id":37254,"date":"2025-03-17T11:49:34","date_gmt":"2025-03-17T10:49:34","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37254"},"modified":"2025-03-17T11:49:36","modified_gmt":"2025-03-17T10:49:36","slug":"el-director-general-de-ferrari-revela-que-sus-clientes-son-cada-vez-mas-jovenes","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-son-ceo-revele-que-ses-clients-sont-de-plus-en-plus-jeunes\/","title":{"rendered":"Ferrari: su CEO revela que sus clientes son cada vez m\u00e1s j\u00f3venes"},"content":{"rendered":"
\"\"
Foto Ferrari<\/figcaption><\/figure>\n\n\n\n

Ferrari<\/a> est\u00e1 experimentando un importante rejuvenecimiento de su perfil de cliente.<\/strong> En una entrevista en el evento CONVERGE LIVE de Singapur, el CEO de Ferrari, Benedetto Vigna, revel\u00f3 que 40 % de los nuevos compradores de la marca tienen ahora menos de 40 a\u00f1os. Se trata de un cambio significativo con respecto a hace solo 18 meses, cuando la cifra era de 30 %.<\/p>\n\n\n\n

Estos datos ilustran una tendencia fundamental: los Ferrari atraen cada vez a una clientela m\u00e1s joven. <\/strong>Aunque la imagen de Ferrari se ha asociado durante mucho tiempo a una \u00e9lite de edad avanzada, hoy en d\u00eda los j\u00f3venes acuden en masa a engrosar las filas de los prestigiosos clientes de Maranello. Seg\u00fan Vigna, esta evoluci\u00f3n es un verdadero \u00e9xito para Ferrari, fruto de un trabajo de equipo dedicado a mantener la exclusividad y el prestigio de la marca.<\/p>\n\n\n\n

\"\"
Benedetto Vigna, Director General de Ferrari<\/figcaption><\/figure>\n\n\n\n

\"40 % de los nuevos clientes tienen menos de 40 a\u00f1os\", dijo el CEO. <\/strong>\"Es un logro que debemos a nuestro equipo. Es un comentario que demuestra que Ferrari se aferra a su estrategia de producci\u00f3n limitada para preservar su imagen de exclusividad, que ahora atrae a una clientela m\u00e1s joven y entusiasta que nunca.<\/p>\n\n\n\n

A pesar de este cambio en la opini\u00f3n p\u00fablica, Ferrari no se desvi\u00f3 de su rigurosa pol\u00edtica de producci\u00f3n. De hecho, el casi tres cuartas partes de los Ferraris vendidos el a\u00f1o pasado fueron a clientes existentes,<\/strong> reforzando la idea de fidelidad. A este respecto, Vigna evoc\u00f3 la c\u00e9lebre frase de Enzo Ferrari, fundador de la marca: \"Siempre entregaremos un coche menos de lo que demande el mercado.\"<\/p>\n\n\n\n

Largos plazos de producci\u00f3n, a menudo superiores a dos a\u00f1os,<\/strong> tambi\u00e9n se consideran un rasgo distintivo del lujo Ferrari. Un ejemplo llamativo fue el de Vigna, que cont\u00f3 la an\u00e9cdota de un cliente de 78 a\u00f1os que quer\u00eda comprar un Ferrari pero se resist\u00eda a esperar tanto. Sin embargo, el CEO se apresur\u00f3 a responderle: \"Es una motivaci\u00f3n\", antes de asegurarle que este tipo de espera forma parte integral de la experiencia Ferrari.<\/p>\n\n\n\n

La estrategia de Ferrari va mucho m\u00e1s all\u00e1 de su perfil de clientes. Aunque profundamente apegado a sus ra\u00edces de combusti\u00f3n e h\u00edbridas, el fabricante mira decididamente hacia el futuro con el anuncio de su primer modelo el\u00e9ctrico 100 %, prevista para el 9 de octubre<\/a>. Vigna expres\u00f3 el orgullo de Ferrari por haber tomado esta audaz decisi\u00f3n (a pesar de las dudas expresadas a los accionistas<\/a>), al tiempo que se especifica que la marca seguir\u00e1 ofreciendo modelos de combusti\u00f3n e h\u00edbridos, adem\u00e1s de veh\u00edculos el\u00e9ctricos.<\/strong> El Consejero Delegado afirm\u00f3 que algunos clientes seguir\u00e1n fieles a los modelos de combusti\u00f3n, pero que otros no dudar\u00e1n en pasarse a los veh\u00edculos el\u00e9ctricos. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[427],"class_list":["post-37254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","tag-benedetto-vigna","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari : son CEO r\u00e9v\u00e8le que ses clients sont de plus en plus jeunes - ItalPassion<\/title>\n<meta name=\"description\" content=\"Photo Ferrari Ferrari voit son profil de client\u00e8le se rajeunir de mani\u00e8re significative. 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