{"id":36936,"date":"2025-02-28T10:15:11","date_gmt":"2025-02-28T09:15:11","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36936"},"modified":"2025-02-28T10:15:51","modified_gmt":"2025-02-28T09:15:51","slug":"ferrari-planea-ofrecer-nuevas-combinaciones-de-colores-para-evitar-una-personalizacion-insipida-2","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-envisage-de-proposer-de-nouvelles-combinaisons-de-couleurs-pour-eviter-les-personnalisations-de-mauvais-gout\/","title":{"rendered":"Ferrari quiere combatir la personalizaci\u00f3n de mal gusto"},"content":{"rendered":"
\"\"
Ferrari rosa. Imagen IA de Italpassion.<\/figcaption><\/figure>\n\n\n\n

En un momento en que la marca se prepara para lanzar una serie de nuevos modelos en 2025, Ferrari<\/a> tambi\u00e9n se est\u00e1 replanteando su programa de personalizaci\u00f3n para preservar la imagen de la marca y evitar que los Ferraris \"bizarros\" deval\u00faen la exclusividad del fabricante. <\/strong>El fabricante italiano, que ha construido en gran medida su reputaci\u00f3n sobre el lujo y el excepcionalismo, est\u00e1 cada vez m\u00e1s preocupado por ciertas peticiones de personalizaci\u00f3n que su direcci\u00f3n considera inapropiadas.<\/p>\n\n\n\n

En unas recientes declaraciones, el Consejero Delegado de Ferrari, Benedetto Vigna, declar\u00f3 su preocupaci\u00f3n por la proliferaci\u00f3n de solicitudes de personalizaci\u00f3n extravagantes. <\/strong>\"Hemos estado pensando internamente en la posibilidad de predefinir las combinaciones de colores\", explic\u00f3 en una conferencia con analistas. \"Tenemos que proteger los valores y la identidad de la marca. No haremos coches extra\u00f1os, eso seguro\".<\/p>\n\n\n\n

La idea que subyace a este planteamiento es limitar las posibilidades de personalizaci\u00f3n para preservar el prestigio y el valor de los Ferrari, satisfaciendo al mismo tiempo las expectativas de una clientela adinerada deseosa de personalizar sus veh\u00edculos. En 2024, Ferrari ha generado casi 1.300 millones de euros (1.350 millones de d\u00f3lares) con su programa de personalizaci\u00f3n, <\/strong>que representan alrededor del 20 % de sus ingresos totales. Sin embargo, Ferrari quiere que estas personalizaciones se hagan dentro de un marco bien definido, en lugar de ofrecer una libertad total, que podr\u00eda da\u00f1ar la imagen de la marca.<\/p>\n\n\n\n

La intenci\u00f3n de Ferrari es tambi\u00e9n garantizar el valor de reventa de sus coches. <\/strong>Como se\u00f1ala Vigna, \"algunas combinaciones de colores o acabados no atraen a determinados compradores potenciales, lo que puede afectar a la reventa de los veh\u00edculos\". El objetivo de este planteamiento es evitar modelos excesivamente personalizados que sean dif\u00edciles de revender, lo que podr\u00eda afectar al atractivo de la marca a largo plazo.<\/p>\n\n\n\n

Ferrari sigue fiel a su filosof\u00eda. La marca siempre ha hecho hincapi\u00e9 en la rareza y exclusividad de sus modelos, y existe una creciente preocupaci\u00f3n por la excesiva personalizaci\u00f3n. \"Tenemos que tener cuidado de que los clientes no conviertan el coche en algo inapropiado\", insiste Vigna, se\u00f1alando que la personalizaci\u00f3n se hace en los t\u00e9rminos de Ferrari, no en los del cliente.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-36936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari veut lutter contre les personnalisations de mauvais go\u00fbt - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari rose. 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