{"id":36889,"date":"2025-02-26T10:53:15","date_gmt":"2025-02-26T09:53:15","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36889"},"modified":"2025-02-26T10:53:16","modified_gmt":"2025-02-26T09:53:16","slug":"maserati-cifras-para-2024-la-marca-senfonce-en-numeros-rojos-cuando-se-producira-el-electroshock-2","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-chiffres-2024-la-marque-senfonce-dans-le-rouge-a-quand-lelectrochoc\/","title":{"rendered":"Cifras de Maserati para 2024: la marca se hunde en n\u00fameros rojos... \u00bfpara cu\u00e1ndo un electroshock?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Maserati<\/a> atraviesa un periodo especialmente dif\u00edcil. <\/strong>Las \u00faltimas cifras publicadas por Stellantis no dejan lugar a dudas: la marca Trident est\u00e1 en apuros, con p\u00e9rdidas netas, ca\u00edda de las ventas y una gama el\u00e9ctrica que no ha alcanzado sus objetivos. Tras un primer semestre marcado por unos resultados alarmantes, el segundo semestre de 2024 se presenta a\u00fan peor. \u00bfQu\u00e9 se puede hacer para dar la vuelta a la marca y evitar el fracaso total?<\/p>\n\n\n\n

Resultados catastr\u00f3ficos<\/h2>\n\n\n\n
\"\"
Ingresos de Maserati<\/figcaption><\/figure>\n\n\n\n

El En el primer semestre de 2024, Maserati ya se enfrentaba a dificultades.<\/a>. Los ingresos hab\u00edan ca\u00eddo de 1.310 millones de euros en 2023 a 631 millones, con una p\u00e9rdida neta de 82 millones. Pero las cifras del segundo semestre son a\u00fan m\u00e1s preocupantes. Ena marca registr\u00f3 unas p\u00e9rdidas de 178 millones de euros en el periodo de julio a diciembre, con lo que el total de p\u00e9rdidas para 2024 asciende a 260 millones de euros. <\/strong>Esto representa un deterioro catastr\u00f3fico de la situaci\u00f3n en comparaci\u00f3n con 2023, cuando la marca a\u00fan registr\u00f3 un beneficio global de 141 millones de euros. Las ventas se reducir\u00e1n en 55% entre 2023 y 2024.<\/strong><\/p>\n\n\n\n

\"\"
Beneficios de Maserati<\/figcaption><\/figure>\n\n\n\n

El margen de beneficios, <\/strong>ya d\u00e9bil en el primer semestre de 2024 a 1,9 %, se ha desplomado por completo, registrando un -25 % en el conjunto del a\u00f1o. <\/strong>Se trata de una ca\u00edda asombrosa en comparaci\u00f3n con el margen de 6 % en 2023 y de 8,7 % en 2022.<\/p>\n\n\n\n

La gama Folgore: un costoso fracaso<\/h2>\n\n\n\n

Una de las principales causas de esta situaci\u00f3n parece ser la gama el\u00e9ctrica Folgore. Maserati hab\u00eda apostado por esta nueva gama para ser la primera marca de coches el\u00e9ctricos de lujo. Y sin embargo, con apenas 150 veh\u00edculos el\u00e9ctricos matriculados en 2024<\/a> en tres grandes mercados (Italia, Alemania y Francia), est\u00e1 claro que el Folgore no ha tenido el \u00e9xito esperado.<\/p>\n\n\n\n

\"\"
Maserati Grancabrio Folgore<\/figcaption><\/figure>\n\n\n\n

Este fiasco lastr\u00f3 las finanzas de Maserati, Los costes de desarrollo de estos modelos no se compensaron con las ventas. <\/strong>Sobre todo porque la competencia en el sector de los veh\u00edculos el\u00e9ctricos de gama alta es cada vez m\u00e1s feroz, pero no en el lujo.<\/p>\n\n\n\n

Una alarmante ca\u00edda de las ventas<\/h2>\n\n\n\n

Las cifras de ventas son igual de preocupantes. <\/strong>En 2024, Maserati vendi\u00f3 11.300 veh\u00edculos<\/a>Se trata de una ca\u00edda espectacular respecto a los 26.600 registrados en 2023. Es una ca\u00edda de m\u00e1s de 50 % en s\u00f3lo un a\u00f1o. Aunque esta tendencia comenz\u00f3 en el tercer trimestre de 2023, la marca no ha conseguido invertir la situaci\u00f3n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El Grecale, a pesar de ser un modelo estrat\u00e9gico para la marca, no pudo compensar esta p\u00e9rdida de volumen con disminuci\u00f3n de la producci\u00f3n en 58 % en 2024<\/a>. El modelo no tuvo el \u00e9xito esperado y la gama de productos sigui\u00f3 siendo insuficiente para satisfacer las expectativas de un mercado cada vez m\u00e1s centrado en los coches el\u00e9ctricos y los SUV.<\/p>\n\n\n\n

\u00bfUn plan de futuro? Todav\u00eda no<\/h2>\n\n\n\n

Maserati parece haberle tomado la medida a sus errores y ha empezado a bajar los precios de sus modelos para 2025<\/a> con el objetivo de impulsar las ventas. Sin embargo, esta iniciativa parece m\u00e1s una tirita que una aut\u00e9ntica estrategia de recuperaci\u00f3n a largo plazo.<\/p>\n\n\n\n

Seguimos esperando grandes anuncios, un electroshock para revivir la marca. <\/strong>Las cifras han ido cayendo desde el tercer trimestre de 2023 y la situaci\u00f3n es ahora cr\u00edtica. Se hace urgente que Maserati adopte medidas audaces para salvar su futuro.<\/p>\n\n\n\n

El nuevo Consejero Delegado de Maserati<\/a> lleva funcionando 5 meses, el un plan de producto estructurado y contundente<\/a> anunciado hace varios meses a\u00fan no ha llegado. La cuenta atr\u00e1s ha comenzado. Maserati debe reaccionar si quiere evitar un declive irreversible. Las p\u00e9rdidas financieras acumuladas, el pobre rendimiento de los \u00faltimos modelos y el mediocre \u00e9xito de la gama Folgore sugieren que 2025 ser\u00e1 otro a\u00f1o dif\u00edcil para la marca. Los pr\u00f3ximos anuncios tendr\u00e1n que ser contundentes, y un electroshock es m\u00e1s que previsible. <\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-36889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati chiffres 2024 : la marque s'enfonce dans le rouge... \u00e0 quand l'\u00e9lectrochoc ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Maserati traverse une p\u00e9riode particuli\u00e8rement difficile. 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