{"id":36794,"date":"2025-02-21T12:44:08","date_gmt":"2025-02-21T11:44:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36794"},"modified":"2025-02-21T12:44:09","modified_gmt":"2025-02-21T11:44:09","slug":"maserati-electrico-un-mercado-que-no-existe-las-ultimas-cifras-parecen-confirmarlo","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-electrique-un-marche-qui-nexiste-pas-les-derniers-chiffres-semblent-le-confirmer\/","title":{"rendered":"Maserati el\u00e9ctrico: \u00bfun mercado inexistente? Las \u00faltimas cifras parecen confirmarlo"},"content":{"rendered":"
\"\"
Maserati Granturismo Folgore<\/figcaption><\/figure>\n\n\n\n

El mercado de los coches el\u00e9ctricos parece un terreno de juego dif\u00edcil para las marcas de lujo. Mientras Porsche registra cifras positivas para sus modelos el\u00e9ctricos, la marca del Tridente lucha por encontrar su lugar en este segmento. Las \u00faltimas cifras de Las ventas de modelos el\u00e9ctricos en 2024 son aleccionadoras y alimentan las dudas sobre el futuro de los coches el\u00e9ctricos. Maserati<\/a> en este nicho.<\/strong><\/p>\n\n\n\n

Las matriculaciones de modelos el\u00e9ctricos de Maserati en 2024 revelan las dificultades a las que se enfrenta la marca.<\/strong> En Italia, s\u00f3lo se han vendido 43 veh\u00edculos Grecale Folgore, con un total de 57 veh\u00edculos el\u00e9ctricos matriculados. En Francia, s\u00f3lo se han registrado 72 matriculaciones, y en Alemania la situaci\u00f3n es a\u00fan m\u00e1s preocupante, con 25 matriculaciones. No todos los pa\u00edses informan de nuevas matriculaciones de coches el\u00e9ctricos, pero sabemos que Jap\u00f3n no es muy partidario de esta tecnolog\u00eda, <\/p>\n\n\n\n

Pa\u00eds<\/th>Folgore Grecale<\/th>Granturismo Folgore<\/th>Grancabrio Folgore<\/th>Total 2024<\/th><\/tr><\/thead>
Italia<\/td>43<\/td>14<\/td>0<\/td>57<\/td><\/tr>
Alemania<\/td>NC<\/td>NC<\/td>NC<\/td>25<\/td><\/tr>
Francia<\/td>52<\/td>18<\/td>2<\/td>72<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Tambi\u00e9n podemos observar el mercado de segunda mano: 53 veh\u00edculos el\u00e9ctricos Maserati en Italia, mientras que Francia y Alemania cuentan con 19 y 11 coches en el mercado, respectivamente. En comparaci\u00f3n, Porsche tendr\u00e1 casi 40.000 matriculaciones de el\u00e9ctricos en 2024, con modelos como el Taycan (20.836 unidades) y el Macan el\u00e9ctrico (18.278 unidades). Teniendo en cuenta la posici\u00f3n de Porsche en el mercado, las cifras de Maserati no pueden sino resultar desconcertantes. Sobre todo porque los modelos Folgore son buenos productos. \u00bfEs simplemente una cuesti\u00f3n de precio o se dirige Maserati a una clientela diferente?<\/strong><\/p>\n\n\n\n

Las cifras de producci\u00f3n de Maserati para 2024 confirman la magnitud de sus dificultades<\/strong> a la que se enfrenta la marca. En un momento en que la producci\u00f3n de las f\u00e1bricas de Mirafiori, M\u00f3dena y Cassino ha disminuido dr\u00e1sticamente (de 74% a 58% seg\u00fan los modelos), la incapacidad para hacer despegar las ventas de modelos el\u00e9ctricos parece a\u00f1adirse a un panorama ya de por s\u00ed sombr\u00edo. Las dificultades de producci\u00f3n se reflejan directamente en las cifras de ventas: en 2024, Maserati registr\u00f3 una ca\u00edda global de ventas de 57%<\/a>con ca\u00eddas asombrosas en mercados clave como Estados Unidos e Italia.<\/p>\n\n\n\n

Si Maserati quiere sobrevivir, tendr\u00e1 que tomar algunas decisiones radicales en 2025.<\/strong> Ajustes de precios, como hizo Maserati con el Grecale Folgore a finales de 2024.<\/a>El coche el\u00e9ctrico de Maserati puede dar un impulso, pero \u00bfser\u00e1 suficiente para reactivar las ventas? Maserati tiene que replantearse su enfoque de los coches el\u00e9ctricos y, tal vez, su p\u00fablico objetivo. \u00bfPuede la marca competir realmente con Porsche, o deber\u00eda concentrarse en un nicho espec\u00edfico propio, m\u00e1s selecto y menos dependiente de los vol\u00famenes? En cualquier caso, esperamos m\u00e1s informaci\u00f3n, el lanzamiento del superdeportivo MC20 Folgore est\u00e1 actualmente en suspenso<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-36794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati \u00e9lectrique : un march\u00e9 qui n'existe pas ? 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