{"id":36321,"date":"2025-01-31T14:23:21","date_gmt":"2025-01-31T13:23:21","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36321"},"modified":"2025-01-31T14:23:22","modified_gmt":"2025-01-31T13:23:22","slug":"alfa-romeo-baja-sus-ventas-en-2024-el-director-general-quiere-hacerlo-mejor-en-2025","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-ventes-2024-en-baisse-le-ceo-veut-faire-mieux-en-2025\/","title":{"rendered":"Alfa Romeo: las ventas de 2024 bajan, el CEO quiere hacerlo mejor en 2025"},"content":{"rendered":"
\"\"
Santo Ficili - CEO Alfa Romeo<\/figcaption><\/figure>\n\n\n\n

El a\u00f1o 2024 habr\u00e1 terminado con una nota baja para Alfa Romeo<\/a>. Con aproximadamente 62.000 unidades vendidas<\/strong>, cifra en l\u00ednea con nuestras estimaciones publicadas hace un mes<\/a>pero la marca italiana a\u00fan est\u00e1 lejos de su objetivo inicial del 20% para 2023. De 80.000 a 90.000 unidades<\/strong>. Una situaci\u00f3n preocupante, pero no inesperada, ya que esta tendencia se hab\u00eda previsto.<\/p>\n\n\n\n

\"\"
Ventas de Alfa Romeo de 2010 a 2024. Fuente Italpassion ;)<\/figcaption><\/figure>\n\n\n\n

Ca\u00edda de las ventas en la mayor\u00eda de los mercados clave<\/h2>\n\n\n\n

Aunque Alfa Romeo mantiene su presencia en el mercado, las cifras de ventas muestran una tendencia a la baja en la mayor\u00eda de los pa\u00edses en los que la marca est\u00e1 presente.<\/p>\n\n\n\n

Pa\u00eds<\/th>2023<\/th>2024<\/th>Evoluci\u00f3n<\/th><\/tr><\/thead>
Italia<\/td>26785<\/td>22870<\/td>-14%<\/td><\/tr>
US<\/td>10898<\/td>8857<\/td>-18%<\/td><\/tr>
Alemania<\/td>6198<\/td>6098<\/td>-1%<\/td><\/tr>
Francia<\/td>3938<\/td>4375<\/td>+11%<\/td><\/tr>
Espa\u00f1a<\/td>3058<\/td>2854<\/td>-6%<\/td><\/tr>
Turqu\u00eda<\/td>2097<\/td>1255<\/td>-40%<\/td><\/tr>
Jap\u00f3n<\/td>1671<\/td>963<\/td>-42%<\/td><\/tr>
Reino Unido<\/td>1546<\/td>1666<\/td>+7%<\/td><\/tr>
Suiza<\/td>1384<\/td>859<\/td>-41%<\/td><\/tr>
Austria<\/td>1004<\/td>1135<\/td>+13%<\/td><\/tr><\/tbody><\/table>
Fuente Italpassion<\/figcaption><\/figure>\n\n\n\n

Si bien Francia, el Reino Unido y Austria registraron un crecimiento, la mayor\u00eda de los mercados bajaron, en particular Turqu\u00eda, Jap\u00f3n y Suiza, donde las ventas se desplomaron en 2,5 millones de euros. 40 % o m\u00e1s<\/strong>.<\/p>\n\n\n\n

\u00bfPor qu\u00e9 tiene problemas Alfa Romeo?<\/h2>\n\n\n\n

La ralentizaci\u00f3n de las ventas de Alfa Romeo en 2024 no es ninguna sorpresa. Hay varias razones para ello:<\/p>\n\n\n\n

    \n
  • Un cat\u00e1logo limitado<\/strong> El Giulia y el Stelvio, los modelos insignia de la marca, est\u00e1n llegando al final de su ciclo de vida y tienen dificultades para atraer a nuevos clientes.<\/li>\n\n\n\n
  • Un Tonale insuficiente<\/strong> Se esperaba que el nuevo SUV compacto, cuyo lanzamiento est\u00e1 previsto para 2022, impulsara las ventas, pero no basta por s\u00ed solo para compensar el descenso de otros modelos.<\/li>\n\n\n\n
  • Una llegada tard\u00eda para Junior<\/strong> El modelo, importante para el mercado europeo, a\u00fan no ha cumplido un a\u00f1o completo de funcionamiento, por lo que no ha podido influir lo suficiente en las cifras de 2024.<\/li>\n<\/ul>\n\n\n\n

    2025: \u00bfhacia una recuperaci\u00f3n de las ventas?<\/h2>\n\n\n\n

    A pesar de un a\u00f1o dif\u00edcil, El CEO de Alfa Romeo sigue siendo optimista y aspira a mejorar sus resultados en 2025<\/strong>. Para lograrlo, se prev\u00e9n varias palancas:<\/p>\n\n\n\n

      \n
    • Junior en a\u00f1o completo<\/strong> : Con la llegada de Junior Q4<\/strong> y una comercializaci\u00f3n m\u00e1s amplia, Alfa Romeo podr\u00e1 por fin beneficiarse de un impacto m\u00e1s significativo de este modelo en sus ventas.<\/li>\n\n\n\n
    • Novedades sobre Tonale<\/strong> Previsto para mediados de 2025<\/strong>Esta evoluci\u00f3n podr\u00eda reavivar el inter\u00e9s por el SUV compacto e impulsar las ventas.<\/li>\n\n\n\n
    • Un nuevo Stelvio en camino<\/strong> Presentado en 2025<\/strong>Sin embargo, tendremos que esperar 2026<\/strong> para las primeras entregas.<\/li>\n<\/ul>\n\n\n\n

      Como siempre, Italpassion seguir\u00e1 las matriculaciones de Alfa Romeo mes a mes<\/strong> en sus principales mercados para analizar las tendencias de ventas y el impacto de los pr\u00f3ximos nuevos productos.<\/p>\n\n\n\n

      Si 2024 fue un a\u00f1o dif\u00edcil para la marca con el Biscione, 2025 promete ser un a\u00f1o crucial<\/strong>. \u00bfPodr\u00e1 Alfa Romeo enderezar el rumbo y volver a crecer? Continuar\u00e1...<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22,405],"tags":[],"class_list":["post-36321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","category-chiffres","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo : ventes 2024 en baisse, le CEO veut faire mieux en 2025 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Santo Ficili - CEO Alfa Romeo L\u2019ann\u00e9e 2024 se sera achev\u00e9e sur une note en demi-teinte pour Alfa Romeo. 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