{"id":36273,"date":"2025-01-29T13:45:56","date_gmt":"2025-01-29T12:45:56","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36273"},"modified":"2025-01-29T13:45:58","modified_gmt":"2025-01-29T12:45:58","slug":"el-director-general-de-dalfa-romeo-dice-no-al-nuevo-proyecto-giulietta-y-explica-por-que","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/le-ceo-dalfa-romeo-dit-non-au-projet-de-la-nouvelle-giulietta-et-explique-pourquoi\/","title":{"rendered":"El CEO de Alfa Romeo dice no al nuevo proyecto Giulietta y explica por qu\u00e9"},"content":{"rendered":"
\"\"
Ilustraci\u00f3n de un Alfa Romeo Giulietta por Luis Carlos Moreno G.<\/figcaption><\/figure>\n\n\n\n

El jefe deAlfa Romeo<\/a>Santo Ficili habl\u00f3 recientemente sobre el posible regreso de una nueva generaci\u00f3n del Giulietta. Por desgracia para los aficionados a este compacto, su respuesta es clara e inequ\u00edvoca. En una entrevista concedida al medio Argus, dijo: \"Honestamente, en este momento, no veo futuro para un Giulietta, porque no hay demanda para una berlina compacta. Hoy, el Giulietta es el Tonale\".<\/p>\n\n\n\n

Santo Ficili recuerda que ha tenido veinte Giuliettas en su vida y los considera unos coches fant\u00e1sticos. Sin embargo, la realidad del mercado ha cambiado: \"Tenemos que seguir la demanda del mercado, y los clientes quieren SUV. Y nosotros tenemos que vender coches\".<\/p>\n\n\n\n

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Ilustraci\u00f3n de un Alfa Romeo Giulietta por Luis Carlos Moreno G.<\/figcaption><\/figure>\n\n\n\n

Esta declaraci\u00f3n pone fin definitivamente a las especulaciones sobre un posible regreso del Giulietta, <\/strong>que dejar\u00e1 de fabricarse en diciembre de 2020. De hecho, aunque el Giulietta fue enormemente popular en su apogeo, con ventas que alcanzaron las 78.911 unidades en Europa en su mejor a\u00f1o, su sucesor no est\u00e1 en la agenda. Entre 2010 y 2020 se vendieron 482.150 unidades.<\/p>\n\n\n\n

A partir de 2022, el Tonale se consider\u00f3 el sucesor indirecto del Giulietta.<\/strong> Este SUV ha ocupado r\u00e1pidamente el lugar del antiguo compacto en la gama Alfa Romeo, respondiendo a las expectativas actuales de los consumidores.<\/p>\n\n\n\n

\"alfa-romeo-tonale-big\"
El Alfa Romeo Tonale sucede al Giulietta en la gama<\/figcaption><\/figure>\n\n\n\n

Sin embargo, las \u00faltimas declaraciones de Jean-Philippe Imparato, CEO de la marca, ponen en duda la ausencia definitiva del compacto.<\/strong> En 2023, dijo: \"No estoy seguro de que no podamos ganar dinero, incluso con un hatchback\", una declaraci\u00f3n que sugiere que Alfa Romeo bien podr\u00eda considerar volver a este segmento, pero s\u00f3lo si la rentabilidad de la marca est\u00e1 asegurada.<\/p>\n\n\n\n

El plan de producto validado por Stellantis prev\u00e9 un lanzamiento importante cada a\u00f1o hasta 2027, pero no est\u00e1 previsto ning\u00fan compacto antes de 2028.<\/strong>. El programa se centrar\u00e1 inicialmente en el peque\u00f1o SUV urbano Junior, antes de renovar el Stelvio en 2025 y el crossover Giulia en 2026. Tambi\u00e9n est\u00e1 en proyecto un SUV de gran tama\u00f1o.<\/p>\n\n\n\n

Sin embargo, seg\u00fan un documento que obtuvimos en 2022, el Giulietta 100 % el\u00e9ctrico estaba en proyecto en Stellantis, basado en una plataforma STLA Medium.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En este contexto, cabe preguntarse si Alfa Romeo se concentra definitivamente en los SUV en detrimento de los compactos.<\/strong> Parece una hip\u00f3tesis plausible, sobre todo teniendo en cuenta que Alfa Romeo deja un hueco a Lancia. El Lancia Ypsilon 2024 podr\u00eda verse como un equivalente del Alfa Romeo Mito y, por qu\u00e9 no, un Lancia Delta en 2028 como sucesor espiritual del Giulietta. Alfa Romeo tiene ambiciones globales, mientras que Lancia se posiciona como marca europea.<\/p>\n\n\n\n

El regreso de un coche compacto de Alfa Romeo parece haberse pospuesto, prestando especial atenci\u00f3n a los SUV. <\/strong>Los fans del Giulietta tendr\u00e1n que recurrir al Junior o al Tonale, o a Lancia con el Ypsilon o el futuro Delta. Qui\u00e9n sabe, alg\u00fan d\u00eda un nuevo Giulietta completar\u00e1 la gama.<\/p>\n\n\n\n

\"\"
\u00bfEl Lancia Ypsilon sustituir\u00e1 al Alfa Romeo MiTo?<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[291],"class_list":["post-36273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-giulietta","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe CEO d\u2019Alfa Romeo dit non au projet de la nouvelle Giulietta, et explique pourquoi - ItalPassion<\/title>\n<meta name=\"description\" content=\"Illustration d'une Alfa Romeo Giulietta par Luis Carlos Moreno G. 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